---
title: "Understand your mobile app's traffic statistics"
description: "In your GoodBarber backend, you can find several types of usage statistics for your app. In this post, we are going to review the traffic statistics (that you"
canonical_url: "https://www.goodbarber.com/blog/understand-your-mobile-app-s-traffic-statistics-a284/"
lang: en
date: 2013-11-20
last_updated: 2017-06-14
---

# Understand your mobile app's traffic statistics

![](https://blog.goodbarber.com/_public/profile/ca/ca3512f4dfa95a03169c5a670a4c91a19b3077b4-default.jpg)

[Dumè Siacci](https://www.goodbarber.com/blog/author/dominique-siacci/)CTO

Nov 20, 2013 · Updated Jun 14, 2017 · 2 min read

![](https://cmsphoto.ww-cdn.com/superstatic/41269/art/grande/6030896-8995033.jpg?v=1383908581.1659915)

In your GoodBarber backend, you can find **several types of usage statistics** for your app.
In this post, we are going to review the **traffic statistics** (that you can find in the Audience > Statistics > Traffic menu). These stats will help you to measure the numbers of your app's readers, and their loyalty.

Here are some **definitions**, and some ways to **analyze** them.
Keep in mind that you can consult your stats specifically for iOS or Android, or for both platforms. You can also choose the time range to analyze.

## 1. Unique sessions

An **unique session** is counted only one time a day per user. It means that if I launch your app several times the same day, I'll just show up one time in this stat.

## 2. Launching

A **launching** is counted every time an user launches your app, even if the app was active in multi-task. We can say that this stat is an effective **total number of sessions** in your app.

## 3. Pages views

A **page view** is counted every time a page is shown in your app. That means that if I open your app and read 4 articles in your Home section, 5 page views will be added to the total.

## 4. Download

That's logic: a **download** is counted every time an user installs your app on his phone.

## 5. Visit duration / Session time

The **visit duration** chart shows a repartition of the sessions time in your app. Of course, it means that the more your users make long sessions in your app, the more they are interested about your content.

## 6. Which informations analyze?

The launching / unique sessions ratio is an interesting insight. It will show if your users open your app **several times a day** or not.

You can also compare the number of pages views and the number of launching to obtain the **average number of page views per session**.

But I think that the most important is to compare the number of downloads with the number of unique sessions per day. By moving your mouse on the unique sessions chart, you'll see the **daily number**. For instance if my app is opened by 7,000 users daily, in average, and my number of download is around 40,000, it means that each day, 17% of my readers open the app.

- [#Statistics](https://www.goodbarber.com/blog/tags/statistics/)
- [#Strategy](https://www.goodbarber.com/blog/tags/strategy/)

![](https://blog.goodbarber.com/_public/profile/ca/ca3512f4dfa95a03169c5a670a4c91a19b3077b4-default.jpg)

About the author

Dominique Siacci

CTO

Co-founder and CTO of GoodBarber. I drive the product's technical vision: architecture, infrastructure, and more recently the integration of AI at the core of the platform. A developer at heart, I stay close to the code and the engineering decisions that enable thousands of GoodBarber users to publish their apps without writing a single line of code.

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