---
title: "Track store activity and sales statistics"
description: "The Activity Statistics page allows you to follow the key indicators of your shop. 1. In the \"Statistics\" menu, click \"Activity \" You will find the followin"
canonical_url: "https://www.goodbarber.com/help/shop/track-your-app-statistics-and-analytics-r103/track-store-activity-and-sales-statistics-a439/"
lang: en
---

# Track store activity and sales statistics

Source: https://www.goodbarber.com/help/shop/track-your-app-statistics-and-analytics-r103/track-store-activity-and-sales-statistics-a439/

The Activity Statistics page allows you to follow the key indicators of your shop.

1. In the "**Statistics**" menu, click "Activity "

You will find the following indicators:

- Total sales
- Average cart
- Number of orders
- Conversion rate of the payment process
- Sales by device
- Top sellers

You can set the analysis period for this data at the top right corner of the page.
.
***Note:**the indicators list is fixed.*

![](https://cmsphoto.ww-cdn.com/superstatic/1758497/art/default/35313819-32000028.jpg?v=1569763768.5430427)

## 1. Details of the conversion rate of the payment process

The **conversion rate of the payment process** represents the percentage of started carts that converted to sales
It is calculated as follow:

Conversion rate of the payment process = number of orders / numbers of started cart.
Which**corresponds to the percentage in the circle on the left.**

- **Added to cart**: number of started carts. As this is the basic indicator for calculating the conversion rate, this indicator will always be 100%

- S**tarted checkout :** number of persons who reach the checkout page.
The percentage represents the number of started baskets that have arrived at the checkout page.
It is calculated as follows:
Number of visitors accessing the order process / Number of additions to the shopping cart

**- Paid Orders**: number of confirmed orders. The percentage is the same as the percentage on the left because it is the same ratio:
Number of sales / Number of additions to the basket.

![](https://cmsphoto.ww-cdn.com/superstatic/1758497/art/default/35313819-33153459.jpg?v=1569763768.6063473)