What is a Beacon?
A radio signal
Set up Beacons in a designated area, when a user comes close to one of them, he will receive a notification.
How to use Beacons?
3 steps and you're good to go
Buy your Beacons at a manufacturer (for instance Kontakt.io or Estimote). Register them in your back office and assign message sending behaviors to them. Once your Beacons are configured, set them up in your shop.
They are received when nearing a Beacon
Define what notifications users will get when passing by a beacon. There are many targeting attributes. They allow you to send out relevant messages.
Picture at a glance all the automated notifications and their settings. Display a list of your iBeacons and their characteristics.
Track the performance of your notifications and improve the effectiveness of your messages based on the results.