Best practice to optimize your product page for your eCommerce

No matter if you already have your online shop for some time or if you are just starting your ecommerce adventure with your GoodBarber Shopping App– you won’t succeed unless you can attract clients to your app.
The way you present your products is crucial, because if it’s not appealing clients will simply click away.

You want to spend time to create high converting product pages.  
With GoodBarber Shopping App you will benefit from all the tools necessary to optimize your product page. 

Once on your product page, you will enter the name and description of your product. This is your opportunity to be creative but stay honest: 50% of the online shoppers have returned the products they purchased stating the reason that the goods did not match the descriptions .
Your product description should address your target audience directly and include relevant keywords.
The short description should be clear and catchy. The majority of users will scan a product first and your description should catch their attention. 
With the “More info block”, you can create a comprehensive list of features and their benefits. Potential clients want to know everything about their potential purchase and how this product would improve their everyday life. 
Use short sentences and bullet points. Your clients want to find out what your product can do for them quickly. 
Keep in mind the user will be looking at your product on a small screen, don’t make them squint their eyes. What you’re writing needs to be clear and easy to read. Typography is important. Make sure the font color is easily readable on the background.
With GoodBarber you have access to all Google fonts plus a choice of background and font colors. 
 

Include beautiful product images to attract the attention of potential clients. Quality photos will show the users all of the key features about your product. They will also allow the potential client to imagine having this product. Your images need to compensate for the fact that your clients are not able to physically touch and see the product. 

• All images should be of uniform size and style, reflect your brand and emphasize your product. Use original images as much as possible. 
• Offer multiple images. According to a study by Shopify 33% of users prefer seeing multiple images. From your GoodBarber Shop back office, you can add up to 9 images to your product and arrange them depending on the variant you want to highlight. Make sure to show your product under different angles. 
•  Showing good viewable thumbnails in the search results page – this will help users find the desired product in one click and get a better idea of what you are offering. From your GoodBarber back office, you can set the focal point of your thumbnail and set the visible part of the image once cropped. The focal point sets the focus of an image, giving you control over where the image is centered.
• Add an image for each variant: if you are offering with several variants, for exemple a dress in different colors, make sure you add a picture for each variant. Nothing more frustrating for a potential client than having to guess how the product will look like.