What's new at GoodBarber? November 2020

Written by on Wednesday, December 2nd 2020

This month we've been working to help you comply with the new standards. No jealousy this time, one is for Shopping Apps, and the other for Classic Apps:
 
  • SCA payment: On December 31, 2020, the new security requirements imposed on banks and payment organizations by the Payment Services Directive 2 (PSD2 ) will take effect in the countries of the European Economic Area (EEA). The European standard called SCA (Strong Customer Authentication), which is version 2 of the 3D Secure payment, will then come out.
  • Transparency and Consent Framework: The IAB (Interactive Advertising Bureau) has published a new version of the Transparency and Consent Framework, TCF V2. The objective is to ensure transparency between publishers (owners of sites displaying ads), ad networks, and suppliers (ad suppliers) using CMPs (Consent Management Platforms) that are verified by the IAB.
 

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How an app can help you keep your business open ?

Written by on Monday, November 30th 2020

This pandemic is having an immediate and long-term impact on small businesses. From lockdown to restrictions, and social distancing, small business owners have had to adapt and find solutions to keep their business running. 
 

Digital channels are becoming the new norm. For example, local farmers have been embracing digital technologies as a way to directly sell produce. 
 

A positive trend from this new norm is the support for small and local businesses. People are specifically seeking out local, independently-owned businesses. Many social media campaigns are dedicated to shopping locally and #supportlocalbusiness or #shoplocal are trending. 
 

At GoodBarber, we’re here to support you and help you keep your business open by offering you solutions adapted to your needs.

 

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Classic App: comply now with the iAB new Transparency and Consent Framework

Written by on Friday, November 27th 2020

IAB (Interactive Advertising Bureau) released a new Transparency and Consent Framework version, the TCF V2. The aim is to provide transparency between Publishers (Site owner displaying ads), ad networks, and Vendors (ads suppliers) by using CMP (Consent Management Platforms) that are verified by the IAB.

If you display ads on your GoodBarber apps via AdMob, Google Ad Manager, and Google AdSense to your European and Uk visitors, then this is for you. 

To comply with Google’s EU User consent policy, GoodBarber implemented Google’s CMP Funding Choices. Funding Choices is a Consent Management Platform (approved by the IAB TCF v2) that integrates with Google’s advertising services to help you navigate user choice for privacy regulations like GDPR and CCPA.
 

 

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Reseller: how to generate more revenue ?

Written by on Friday, November 27th 2020

As GoodBarber Resellers, you monetize your savoir-faire by creating apps for your clients. To bill your services, the 3 most common methods are: 
- App creation fees
- Subscriptions (maintenance and infrastructure fees)
- Sell additional services

Most of our Resellers, charge according to the first 2 methods but often forget the 3rd method: "sell additional services".

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Important update for your Shopping App: SCA payment

Written by on Wednesday, November 25th 2020

On December 31, 2020, the new security requirements imposed on banks and payment processors by the Payment Services Directive 2 (PSD2) will be taking effect in the European Economic Area (EEA) countries. The European standard called SCA (Strong Customer Authentication) comes out, which is version 2 of the payment by 3D Secure. 

GoodBarber has taken all the necessary steps to comply with the new standard and SCA has been implemented in our Shopping Apps. 
All you need to do on your side is to rebuild your app to benefit from this update and submit the new version to the Stores. 

Let's find out in more detail, what SCA is all about and what it means for your app. 


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Cyber Monday - How to stand out with your Shopping App

Written by on Wednesday, November 18th 2020


Article updated 11/18/2020



Cyber Monday is the biggest day for online shopping and it’s right around the corner. 
What used to be a day for tech and electronics is now for every eCommerce and is part of a weekend (BFCM) which marks the start of the holiday shopping season 
Mobile continues to prove itself as a critical channel for engaging holiday shoppers. In 2019, from Black Friday through Cyber Monday, Total sales hit $9.4 billion—up nearly 19% from $7.9 billion in 2018. Online sales via smartphones grew 46%   from last year, accounting for 33% of all Cyber Monday sales in 2019.

So how do you stand out in the crowd and compete with the big deals from the big brands?
Think mobile-first. If you are just starting as an eCommerce with your GoodBarber Shopping, it is a great time to make your entrance on the market as more and more customers are turning to their mobile to complete their holiday shopping.
Your Shopping App gives you an edge over other retailers. Retailers who have a Shopping App register 3X more conversions than their website. 

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Resellers: Discover the resources at your disposal

Written by on Friday, November 13th 2020

When you're a GoodBarber Reseller, you can create an unlimited number of apps and you also have access to the Reseller Dashboard, which allows you to manage all these apps. Nevertheless, the GoodBarber team's work goes further. On top of that, our Marketing team is constantly creating new resources to help you grow your agency and become a successful app reseller.

What resources are available to resellers?

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How to transition from a desktop product to mobile? (Infographic)

Written by on Thursday, November 12th 2020

Article updated 11/112020



Should I move my business to mobile? You already know our answer, but the question is, how to transition from a desktop product to a mobile application. In terms of user expectations and usability, a mobile app is a different product altogether. Because we make a point of accompanying you every step of the way, here are a few elements to have in mind when looking to make this oh so important switch.

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What's new at GoodBarber? October 2020

Written by on Wednesday, November 4th 2020

This month we present you some new features, especially in terms of Shopping Apps. 

First of all, know that you can now set a time zone and apply it to your entire shop, from the Settings > Shop info of your back office. Once the timezone has been chosen, it will be applied to all the elements of your app, such as emails, dates displayed on your shop, etc. It will become the reference time zone of your shop. 

Then, and at the same place, you will be able to choose the date and time format that will be applied to your shop. 

And finally, a new line is displayed in your link manager: the "Product details" line. Got it? You can now create links towards the product pages. 

You'll find below a summary of the improvements and updates made during the month of October 2020:

 

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Agency Spotlight: Visual Apps boosts small businesses digital marketing

Written by on Friday, October 30th 2020

Visual Apps is a mobile marketing agency working mainly in the Occitan region in France. Chan and his team are helping businesses and associations in the region increase their mobile audience. In March 2020, during the 1st lockdown, Visual Apps launched a solidarity initiative, offering its services free of charge to companies in difficulty.

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Agency Tips - What Kind of Features Can I Offer My Clients?

Written by on Friday, October 16th 2020

Article updated 10/16/2020
Original article 6/15/2016





As an agency, your target is most likely small to medium size businesses who are interested in new ways to boost their sales. In order to successfully convince them of why an app is a must, you’ll need to present them with some concrete examples of exactly how you intend to help them reach their goals through your product.


Here we have compiled a list of what we believe to be the most useful features you could offer a small business, along with the basis of how to pitch each one.

Remember, a list of features is a great start, but demonstrating exactly how each aspect is going to help them grow will take your pitch to the next level. So, don't hesitate to create a portfolio full of sample apps to present each of these features in a real-life, relatable scenario.


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Take your podcast to the next level with a mobile app

Written by on Wednesday, October 14th 2020

Every day, new podcasts are published on different platforms (Spotify, iTunes, etc). Podcasting is now mainstream and attracts tens of millions of people every week, generating more and more revenue. 
According to this report from The Verge, the podcast industry revenue in 2018 was $479.1 million and will likely create $1 Billion annual revenue by 2021.
Technology, Media, And Telecommunications Predictions 2020” report that the podcasting business could grow to more than $3.3 billion by 2025.

This is clearly a lucrative industry that has a lot of room for innovation.  If you're thinking of creating a podcast, this is definitely the right time.
 

 

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