How to write your eCommerce Content Marketing Plan?

Written by Marie Pireddu on Wednesday, February 26th 2020

What is content marketing?
It’s a strategy of producing and publishing information for your clients that build trust and authority amongst your target audience, it builds relationships and community around your brand, therefore increasing engagements and helping boost sales.
Brands using content marketing have an average conversion rate of 2.9%, while the average rate for brands not using it is 0.5%

You can choose between different platforms for your Content marketing strategy: emails, blog posts, YouTube videos etc... You can adapt depending on your skills and needs.

No matter the Content Marketing Platform chosen, the process remains the same: produce content that people want and effectively distribute it to be found via organic search or social media.

New add-on Buy Again button

Written by Marie Pireddu on Tuesday, February 25th 2020

Our Shopping App is constantly evolving and you can already enhance your shop with a few add-ons.
Our latest addition: the “Buy Again" button.
With this new add-on, your clients can renew their orders with one-click.

Shoppers are always looking to purchase products with as few clicks as possible. Especially if they know the product they want and they have already purchased it in the past.

This new add-on will speed up the process of completing a transaction resulting in an increase in conversion rates.

Distributing your iOS app with Custom Apps

Written by Marie Pireddu on Wednesday, February 19th 2020

Most often iOS apps are distributed through the App Store. But depending on your needs and who your audience is, there are different ways to distribute an app.
If the end user of your app is an organization, employees or students, you’ll want to distribute your app privately.

In this case, you have two options :

In House with the Apple Developer Enterprise Program allowing you to create certificates and provisioning profiles in order to distribute your apps via an internal portal or URL.
Custom apps distribution. Custom apps may be distributed using Apple Business Manager by MDM or redemption codes via the public App Store. As of February 6th, 2020 it is also possible to distribute custom apps via Apple School Manager.

6 best practices to get the most value for your push notifications

Written by Marie Pireddu on Wednesday, February 12th 2020

In our mobile-centric world where engagement is key, every action you take to communicate with your users must be carefully thought. If you have an app then push notification is the way to go. Push notifications have become a powerful marketing tool. But misuse them, and the consequences can be dire.
As they said, “The good thing about notifications is they remind your users that your app is installed. A bad thing about notifications is they remind your users that your app is installed.”

In this article, we’ll share 6 best practices to get the most value from your push notifications.

What's new at GoodBarber? January 2020

Written by Mathieu Fancello on Wednesday, February 12th 2020

Be ready, 2020 will be full of surprises for your apps!

For starter, discover a major novelty for your Shopping Apps: a new type of widgets available for your Home: Navigation widgets

Don’t wait, try them out! They offer unlimited possibilities to optimize the navigation on your app and guide your clients around your shop :)

Enhance your Shopping App with a Blog

Written by Marie Pireddu on Monday, February 10th 2020

The add-on Blog is finally here!

You can now enhance your Shopping app and showcase your products under a different angle by writing blog posts.

A blog is a great tool to optimize your content marketing strategy. It allows you to provide useful information to your users, tell the story around your brand, therefore building trust and authority amongst your audience. Also, the more content you publish, the more your PWA will be indexed, driving more traffic towards your shop.

Easily manage your PWA tags with Google Tag Manager

Written by Jerome Granados on Wednesday, February 5th 2020

"If you can’t measure it, you can’t improve it!.
This famous quote is often attributed to Peter Drucker considered as the founder of modern business management. If you are keen on data collection and analysis, our integration of Google Tag Manager into your Progressive Web App will open up endless possibilities. Via GTM, you can now use any web service to measure what's going on in your PWA, and thus make the right decisions to improve it.

Increase your downloads with Facebook Install Ads

Written by Marie Pireddu on Wednesday, January 29th 2020

With an ever-growing app ecosystem, more than 5 million apps available between the two main platforms (Google Play and App Store), businesses are facing a new challenge. Not only do they need people to discover their app, but they have to target the right people. The right customers who will engage with their app over time.
This is where Facebook comes into play. Thanks to its larger and more varied audience (nearly 2.5 billions users), it has proven to be a highly effective platform when looking into increasing app installs.

Reasons why your app could be rejected by Apple and how to make a comeback

Written by Marie Pireddu on Wednesday, January 22nd 2020

You’ve worked so hard to create your beautiful app and followed all the tips given in the how to make an app guide, and in your opinion it is flawless... but then Apple informs you that they have rejected it.

Now what ? First you have to understand exactly why your app has been rejected, and then you need a game plan for what to do next.

As of today, not following Guideline 2.1 Performance - App completeness is the main cause of rejection.
It causes 40% of the rejections by the Apple review team.

“2.1 App Completeness
Submissions to App Review, including apps you make available for pre-order, should be final versions with all necessary metadata and fully functional URLs included; placeholder text, empty websites, and other temporary content should be scrubbed before submission. Make sure your app has been tested on-device for bugs and stability before you submit it, and include demo account info (and turn on your back-end service!) if your app includes a login. If you offer in-app purchases in your app, make sure they are complete, up-to-date, and visible to the reviewer, or that you explain why not in your review notes. Please don’t treat App Review as a software testing service. We will reject incomplete app bundles and binaries that crash or exhibit obvious technical problems.”

According to Apple, the following 10 reasons are the most common causes of rejection from Guideline 2.1
They can be divided into 2 categories: metadata rejections and binary rejections

How to choose the perfect name for your app.

Written by Marie Pireddu on Wednesday, January 15th 2020

With more than 2.47 million apps on Google Play and 1.8 million on the App Store, you have a very narrow window to make a favorable first impression on your potential users. Since most users pick the app they’re going to download using a simple search, it’s increasingly important to pick the perfect name for your app. A name that will follow your brand forever.
But naming an app isn’t as easy as it sounds.
Here are some best practices to help you choose the best app name possible.

5 mistakes to avoid with your Shopping App

Written by Marie Pireddu on Friday, January 10th 2020

Mobile has changed the landscape of ecommerce and shopping apps have become a must.
As a result, brands might be in a rush to create their apps and get onto the Play Store and App Store as quickly as possible.
However the most crucial factor to your e-commerce venture’s success is the quality of your mobile app. But too often businesses make poor choices, overlooking the needs of their clients base and not putting enough time in understanding the shopping experience on their side.
The result? Bad reviews and poor performance.

Here are the most common mistakes to avoid if you want your shopping app to be a success.

What's new at GoodBarber? December 2019

Written by Mathieu Fancello on Wednesday, January 8th 2020

2020 is here and we would like first of all to wish you a happy new year from the GoodBarber team. We wish all the best for your app building adventures !

In December, we worked on the opening of the Add-ons Store for our Shopping Apps. As for GoodBarber Classic, the add-ons store is a library of additional features available for you to add or not to your back office.

3 add-ons are already available in the Shopping Apps catalog:

Products import/ Export: manage your product catalog in a record time thanks to the import/ export via .csv file.
Google AMP: Increase the visibility of your products and improve your users' experience on your PWA
White Label: remove all mention of GoodBarber in your back office.

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