We previously wrote articles on ASO ( App Store Optimization)
and the mistakes to avoid,
but today we wanted to dig a little deeper into the writing side of an App Store listing. We will focus on the App Store description and how and where to use keywords.
The App description is where you have the opportunity to tell visitors why they have to download your app. It's your chance to connect with them and highlight your app benefit. It must be writing carefully. However, on the App Store, the description is not a ranking factor. So for your ASO, you need to pay close attention to the keywords and where to use them (keyword field, App name, App subtitle) As a reminder, the ranking factors on the App Store are the app name, the subtitle, the keyword field, and then the ratings, reviews, updates, downloads, and engagement.