Increase user engagement and retention with Universal Links

Written by Marie Pireddu  on  Tuesday 21 September 2021

Some of you may already be familiar with Universal Links and already make full use of them for their Shopping App. 
For the others, don't worry, we haven't forgotten about you. This feature is now available on your Classic App!

Read on to find out how to activate Universal Links and App Links in your GoodBarber back office or if you need a little refresher on the subject ;)

Shopping App: optimized logistic management with our Public API

Written by Marie Pireddu  on  Wednesday 15 September 2021

Your work isn’t done after your customers have completed their transactions. Now start the logistic management of these transactions. Having a seamless process allows you to stay competitive, provide a great customer experience, therefore, building loyalty and driving conversions.  

This is where our public APIs can help you unlock the power of automation. They enable you to leverage various technologies so you can improve cost-efficiency and customer experience.

Gaining Access to the App Market - The Guide for Web and Media Agencies

Written by Christophe Spinetti  on  Friday 10 September 2021

Several years ago, advertising and marketing agencies started adding website development as the new preferred tool to promote a company's business. If there's no arguing that having a digital identity is an absolute necessity, a virtual location is becoming almost more important than a physical office, now, on top of a desktop presence, a mobile app is the new requirement. In that respect, a native mobile app counts as one of the most versatile marketing assets a business can hope for. It's the ideal medium to address clients' expectations. At the same time, thanks to app builders, it's become quite easy to create an app.

What's new at GoodBarber? August 2021

Written by Mathieu Fancello  on  Wednesday 8 September 2021

During this month of August, our teams have mainly focused on the maintenance of our platform while taking some time off to enjoy our beautiful Corsican beaches. 
Why no new features for this month you may ask ? Well, without giving out any spoilers, we have a few big releases planned for the last quarter of the year ;)
We wanted to make sure that everyone here was well-rested and full of energy for what's coming next! So, stay tuned...

You can find below a summary of the developments and updates made for the month of August

Agency Tips - Giving Clients Backend Access

Written by Christophe Spinetti  on  Friday 27 August 2021

As a Reseller Agency, you have the possibility to give your clients access to the back-office of the apps you have created for them. Whether it's about design, content updates, or for example sending push notifications, there are many advantages to give access to the tool to your clients (costs, speed of integration,...).

Increase downloads with custom product pages in the new App Store.

Written by Marie Pireddu  on  Tuesday 24 August 2021

At the WWDC 2021 on June 7th, Apple announced new features about iOS 15  that will affect important aspects of mobile apps and the Apple App Store, from an app marketing strategy and ASO perspective.

 Indeed, App Store Connect will soon be offering with the Custom Product pages (CPP) new capabilities for App Store’s app product pages. These will offer new opportunities to make product pages more relevant and engaging for potential new users.

Let's explore Custom Product Pages a bit further.

Migrate your GoodBarber Android apps to Android 11

Written by Marie Pireddu  on  Friday 13 August 2021

Some say it's the end of an era.

Android apps have historically been distributed as APKs. If you are not familiar with what an .apk file is, know that it is the file that is produced as the result of the development of your app. Android Package Kit (APK) is the file format used to distribute and install apps and make them work on Android devices. 

Google announced at the beginning of the summer that the AAB format will now replace the APK (Android Package).

"From August 2021, new apps will have to be published using the Android App Bundle format and meet the target API level 30 (Android 11)."

Let's dig a bit deeper into what's new with Android 11 and how it impacts your GoodBarber Android app. 

What's new at GoodBarber? July 2021

Written by Mathieu Fancello  on  Wednesday 4 August 2021

This month it's all about Android. Your GoodBarber Android apps are now optimized for Android 11. And this update has made a lot of noise among Android app developers. 

Android apps have historically been distributed as APKs. If you are not familiar with what an .apk file is, know that it is the file that is produced as the result of the development of your app. Android Package Kit (APK) is the file format used to distribute and install apps and make them work on Android devices. 
Starting this week, the APK has been replaced by the AAB format. 

You will find below all the updates and improvements for the month of July 2021.

Agency Spotlight: Zedrimtim manages your communication from A to Z

Written by Christophe Spinetti  on  Friday 9 July 2021

Created more than 15 years ago by Jean-Hervé, Laure and Benjamin, Zedrimtim  helps all types of companies to develop their online and offline visibility. The 3 partners decided to start creating apps a few years ago using GoodBarber. They saw a good business opportunity and since then, they continue to build apps for the happiness of their clients.

Resellers: Discover the resources at your disposal

Written by Christophe Spinetti  on  Monday 28 June 2021

When you're a GoodBarber Reseller, you can create an unlimited number of apps and you also have access to the Reseller Dashboard, which allows you to manage all these apps. Nevertheless, the GoodBarber team's work goes further. On top of that, our Marketing team is constantly creating new resources to help you grow your agency and become a successful app reseller.

What resources are available to resellers?

5 tips for building clients' loyalty

Written by Christophe Spinetti  on  Friday 25 June 2021

According to an old marketing saying, retaining a customer costs far less than gaining a new one. Once you've sold an app to your clients, no matter how you invoice, your goal will be to keep them as long as possible.

Here are 5 methods to help you achieve that.

1/ Analyze your client base
2/ Keep in touch with your clients
3/ Anticipate their expectations.
4/ Set your clients up for success
5/ Turn your clients into fans

 

Why use the new navbar templates?

Written by Muriel Santoni  on  Friday 18 June 2021

As you saw recently, new navbar templates are now available to design your Header.  You can now choose between 3 different heights:

• Small
• Medium
• Large