What's new at GoodBarber? November 2021
Written by Mathieu Fancello on Friday 3 December 2021
This month we're releasing a few of your favorite classic features to our Shopping App platform. You can now connect your WordPress blog or create your own blog feed, add a KLM section or create your own map feed.
We've also added new triggers and actions to our Zapier connector.
All these upgrades are the perfect addition to your Shopping App to make the very busy end-of-year shopping season a success.
You will find below the summary of the improvements and updates made during the month of November 2021:
How to create an app for a Radio station
Written by Muriel Santoni on Wednesday 1 December 2021
Like the press, radio is a medium that has been facing a profound shift in usage in recent years. Their distribution and monetization models have been turned upside down.
Radio has the advantage of being a media that can be consumed everywhere and that is not exclusive: it is largely possible to listen to a radio station or a podcast while practicing an activity on the side. Moreover, since 2017, the cell phone has become the first screen to surf on radio and music websites and applications. The stations have really digitized their offers and it's not for nothing.
At the same time, streaming radio and podcasting consumption habits are becoming more and more significant. Offering an app for your radio will allow you to stay close to your listeners and of course to convince new ones. It will allow you to explore new ways of communication and to diversify your content types.
How to create a promotional email campaign thanks to our new Promocode trigger for Zapier
Written by Marie Pireddu on Wednesday 24 November 2021
Last month, we launched our new Zapier add-on . With the new tool, Shopping App owners could gain time and increase productivity by connecting their GoodBarber app to other apps to deal with repetitive tasks.
As you already know, our team is constantly working on improving our tool and providing you the best platform out there. So, since last month, we've already added new triggers and actions to offer your more solutions to run your business efficiently.
You'll find new triggers for promocodes, abandoned orders, and new triggers and actions for your product catalog.
In this article, we'll focus on the promocode triggers.
Cyber Monday - How to stand out with your Shopping App
Written by Marie Pireddu on Wednesday 24 November 2021
Cyber Monday is the biggest day for online shopping and it’s right around the corner.
What used to be a day for tech and electronics is now for every eCommerce and is part of a weekend (BFCM) which marks the start of the holiday shopping season
In 2020, amid COVID -19 concerns, shoppers chose to shop online more than ever and Cyber week broke all e-Commerce records.
According to Adobe, a record $10.8 billion was spent online by the end of Cyber Monday, an increase of 15.1 % YoY, making it the largest online shopping day in U.S. history and beating last year’s $9.4 billion record. What’s more is smartphones accounted for 41.1 percent of revenue during the five-day period, up 7.4 % year over year.
So how do you stand out in the crowd and compete with the big deals from the big brands?
Think mobile-first. If you are just starting as an eCommerce with your GoodBarber Shopping, it is a great time to make your entrance on the market as more and more customers are turning to their mobile to complete their holiday shopping.
Your Shopping App gives you an edge over other retailers. Retailers who have a Shopping App register 3X more conversions than their website.
GoodBarber celebrates its 10th anniversary!
Written by Mathéa Pellé on Wednesday 17 November 2021
This November 14, 2021, GoodBarber celebrated its 10th anniversary, just like the release of the iPhone 4s, the birth of Siri, the birth of iCloud or the beginning of 4G in France. A lot has changed since then; the world has evolved and GoodBarber has evolved with it. In 10 years, our interfaces have changed, our applications have developed; there are more of us and our users too. It's time to look back at the creation of GoodBarber and these 10 years of adventure.
How to Pitch an App
Written by Christophe Spinetti on Monday 15 November 2021
As an expert and app reseller, you must be ready at all times to respond to the solicitation of a potential lead, or a future contributor. Whether in a public or private setting, you should regularly have a pitch ready for any eventuality. The best is to have a proven pitch for different situations.
So the principle of the pitch is simple. The goal is to prove in a few minutes the interest and the merits of your product or service. Whether it's for your current business or for a business in creation. The original name is "Elevator pitch" to illustrate the fact that your speech must fit in a time frame as short as an elevator ride.
And the shorter the pitch, the more specific it should be. In this article, we'll try to be exhaustive, so you'll have to pick and choose from the information we give you to build (and test...) the best pitch possible.
What's new at GoodBarber? October 2021
Written by Mathieu Fancello on Wednesday 10 November 2021
This month, we focused on our Shopping Apps and added 2 new features allowing online shop owners to manage even more efficiently their business.
- Zapier Integration : You can now use the most popular automation tool to connect your GoodBarber Shopping App to other services.
- My GB Shop Companion : With this brand new app, you can now manage your orders directly from your smartphone, without having to connect to your back office.
Getting Started? Checklist for New Agencies
Written by Christophe Spinetti on Friday 29 October 2021
How to create an app for Newspapers
Written by Muriel Santoni on Wednesday 27 October 2021
The world of the press has evolved considerably in recent decades. The consumption of information is now constant, 7 days a week and 24 hours a day. In the 21st century, readers need to be informed in real-time of the news on subjects that interest or concern them. And all they need is a smartphone and news apps. It's a far cry from the days when people waited impatiently for the morning press to get the latest news.
Beyond retaining existing readers, offering an app will allow you to get new readers and therefore increase your revenues, like the famous newspaper The Guardian which explained in a 2019 report that it gets 29% of its revenues from the users of its mobile application Guardian.
To satisfy the needs of today's consumers, as a media company, you need to have an app and broadcast your news in real-time.
Zapier Integration for your eCommerce App
Written by Marie Pireddu on Monday 18 October 2021
As a Shopping App owner, you know that running an online business is a lot of work. You need to deal with inventory, shipping, marketing, customer service, etc. All this usually requires to spent quite some time on a large number of small tasks. They individually may just take a few minutes, but all together, you end up wasting a lot of time.
This is where automation comes into play. It gives you back this precious time, increases productivity, and ultimately improves the customer experience in your shop.
While many tools are available for eCommerce automation, Zapier is one of, if not the, most popular.
So, good news! You can now use Zapier to connect your GoodBarber Shopping App to other services.
5 actions to take to promote your mobile app creation agency
Written by Christophe Spinetti on Monday 18 October 2021
Whether you are an experienced or a new app reseller, you're constantly looking for new clients to resell apps to. In this competitive technological world, you need to find out which target to reach first and activate the different channels that will allow you to create awareness. Here are 5 actions to take to promote your app creation agency.
Manage your orders from your smartphone with My GoodBarber Shop Companion App
Written by Marie Pireddu on Friday 8 October 2021
You asked for it and we listened!
While our Shopping Apps are designed to offer you the best admin interface possible for you to manage your shop, we understand that when it's time to manage all your orders, especially if you're working in a fast environment like restaurants, you don't want to go to your back office to get it done.
This is why we created My GoodBarber Shop Companion. A brand new app that allows you to manage all orders directly from your smartphone. No need to connect to your back office. Your management tool is in your pocket!.
Reseller offer FAQs
Written by Christophe Spinetti on Thursday 7 October 2021
What's new at GoodBarber? September 2021
Written by Mathieu Fancello on Wednesday 6 October 2021
This month we're releasing a new feature on our Classic platform, that our Shopping App clients are already familiar with: Universal Links and App Links.
Introduced in 2015 with iOS 9, Universal links are Apple's method of launching apps on iOS when linked from a website. Android App Links are Google's equivalent to Apple's Universal Links.
These links are a quick and easy way to engage or re-engage users, improve retention and increase conversion.
Increase user engagement and retention with Universal Links
Written by Marie Pireddu on Tuesday 21 September 2021
Some of you may already be familiar with Universal Links and already make full use of them for their Shopping App.
For the others, don't worry, we haven't forgotten about you. This feature is now available on your Classic App!
Read on to find out how to activate Universal Links and App Links in your GoodBarber back office or if you need a little refresher on the subject ;)
Shopping App: optimized logistic management with our Public API
Written by Marie Pireddu on Wednesday 15 September 2021
Your work isn’t done after your customers have completed their transactions. Now start the logistic management of these transactions. Having a seamless process allows you to stay competitive, provide a great customer experience, therefore, building loyalty and driving conversions.
This is where our public APIs can help you unlock the power of automation. They enable you to leverage various technologies so you can improve cost-efficiency and customer experience.
Gaining Access to the App Market - The Guide for Web and Media Agencies
Written by Christophe Spinetti on Friday 10 September 2021
Several years ago, advertising and marketing agencies started adding website development as the new preferred tool to promote a company's business. If there's no arguing that having a digital identity is an absolute necessity, a virtual location is becoming almost more important than a physical office, now, on top of a desktop presence, a mobile app is the new requirement. In that respect, a native mobile app counts as one of the most versatile marketing assets a business can hope for. It's the ideal medium to address clients' expectations. At the same time, thanks to app builders, it's become quite easy to create an app.
What's new at GoodBarber? August 2021
Written by Mathieu Fancello on Wednesday 8 September 2021
During this month of August, our teams have mainly focused on the maintenance of our platform while taking some time off to enjoy our beautiful Corsican beaches.
Why no new features for this month you may ask ? Well, without giving out any spoilers, we have a few big releases planned for the last quarter of the year ;)
We wanted to make sure that everyone here was well-rested and full of energy for what's coming next! So, stay tuned...
You can find below a summary of the developments and updates made for the month of August
Agency Tips - Giving Clients Backend Access
Written by Christophe Spinetti on Friday 27 August 2021
As a Reseller Agency, you have the possibility to give your clients access to the back-office of the apps you have created for them. Whether it's about design, content updates, or for example sending push notifications, there are many advantages to give access to the tool to your clients (costs, speed of integration,...).
Increase downloads with custom product pages in the new App Store.
Written by Marie Pireddu on Tuesday 24 August 2021
At the WWDC 2021 on June 7th, Apple announced new features about iOS 15 that will affect important aspects of mobile apps and the Apple App Store, from an app marketing strategy and ASO perspective.
Indeed, App Store Connect will soon be offering with the Custom Product pages (CPP) new capabilities for App Store’s app product pages. These will offer new opportunities to make product pages more relevant and engaging for potential new users.
Let's explore Custom Product Pages a bit further.
Migrate your GoodBarber Android apps to Android 11
Written by Marie Pireddu on Friday 13 August 2021
Some say it's the end of an era.
Android apps have historically been distributed as APKs. If you are not familiar with what an .apk file is, know that it is the file that is produced as the result of the development of your app. Android Package Kit (APK) is the file format used to distribute and install apps and make them work on Android devices.
Google announced at the beginning of the summer that the AAB format will now replace the APK (Android Package).
"From August 2021, new apps will have to be published using the Android App Bundle format and meet the target API level 30 (Android 11)."
Let's dig a bit deeper into what's new with Android 11 and how it impacts your GoodBarber Android app.
What's new at GoodBarber? July 2021
Written by Mathieu Fancello on Wednesday 4 August 2021
This month it's all about Android. Your GoodBarber Android apps are now optimized for Android 11. And this update has made a lot of noise among Android app developers.
Android apps have historically been distributed as APKs. If you are not familiar with what an .apk file is, know that it is the file that is produced as the result of the development of your app. Android Package Kit (APK) is the file format used to distribute and install apps and make them work on Android devices.
Starting this week, the APK has been replaced by the AAB format.
You will find below all the updates and improvements for the month of July 2021.
Agency Spotlight: Zedrimtim manages your communication from A to Z
Written by Christophe Spinetti on Friday 9 July 2021
Created more than 15 years ago by Jean-Hervé, Laure and Benjamin, Zedrimtim helps all types of companies to develop their online and offline visibility. The 3 partners decided to start creating apps a few years ago using GoodBarber. They saw a good business opportunity and since then, they continue to build apps for the happiness of their clients.
Resellers: Discover the resources at your disposal
Written by Christophe Spinetti on Monday 28 June 2021
When you're a GoodBarber Reseller, you can create an unlimited number of apps and you also have access to the Reseller Dashboard, which allows you to manage all these apps. Nevertheless, the GoodBarber team's work goes further. On top of that, our Marketing team is constantly creating new resources to help you grow your agency and become a successful app reseller.
What resources are available to resellers?