Article updated 10/16/2020
Original article 6/15/2016




As an agency, your target is most likely small to medium size businesses who are interested in new ways to boost their sales. In order to successfully convince them of why an app is a must, you’ll need to present them with some concrete examples of exactly how you intend to help them reach their goals through your product.

Here we have compiled a list of what we believe to be the most useful features you could offer a small business, along with the basis of how to pitch each one.

Remember, a list of features is a great start, but demonstrating exactly how each aspect is going to help them grow will take your pitch to the next level. So, don't hesitate to create a portfolio full of sample apps to present each of these features in a real-life, relatable scenario.

Every day, new podcasts are published on different platforms (Spotify, iTunes, etc). Podcasting is now mainstream and attracts tens of millions of people every week, generating more and more revenue. 
According to this report from The Verge, the podcast industry revenue in 2018 was $479.1 million and will likely create $1 Billion annual revenue by 2021.
“Technology, Media, And Telecommunications Predictions 2020” report that the podcasting business could grow to more than $3.3 billion by 2025.

This is clearly a lucrative industry that has a lot of room for innovation.  If you're thinking of creating a podcast, this is definitely the right time.
 

This month we've redesigned a section very appreciated by podcast lovers. I'm talking about the Sound section of your GoodBarber Classic apps. We are pleased to announce the release of a must-have feature: Mini Player. 

From now on, your users will be able to browse the app while continuing to listen to the content of your Sound and Live sections. All this while always viewing the player at the bottom of their screen, no matter what view they are in!  

We also worked on a new template for the details page of your Sound section, I let you discover it in your back office ;) 
 
You will find below the summary of the improvements and updates made during the month of September 2020:

This article was first published on Tuesday, May 17th 2016

Let's say you've opted to create an app by using an app builder. 
Good choice, you've chosen the best of both worlds: getting access to a wide range of features to make your beautiful app, without mastering any coding language. This is possible  thanks to the power of no-code technology. 

Let's say you are also obsessed to get the best for your app, and you dedicate some time to test regularly new app builders, in order to make your app better. Maybe you've discovered a better app builder than the one you are actually using, and you are wondering what is at stake when switching app builders. This article will tell you how to switch app builders smoothly.

COVID-19 has drastically impacted our daily lives. As remote working and social distancing have become the new norm, consumer behavior has shifted from in-person to digital channels.

People re-discovered that they can find everything they need online. Businesses have had to adapt their offer and find innovative ways to meet their customers' new expectations.
 

The apps ecosystem has been positively impacted by this shift in behaviors, which is good news for mobile app resellers.

In January 2018, we featured in our showcase, the beautiful "the Killarney Official App". 

The Official Killarney app is the ultimate, exhaustive guide for tourists or even locals of this Irish city while remaining very user-friendly.

We caught up with Alexandra and Jonathan to see how the Killarney Official has grown and what they are up to now. 

As you know, we strive to constantly develop our features and provide you with the tools to be successful.

After releasing the Google AMP - Mobile Accelerated Pages - Add-on.-on for Shopping App last December, we are now making this add-on available on Classic Apps as well. 

The AMP (accelerated mobile page) format was created by Google with the aim of making it easier and faster to load web pages on mobile phones.
With this Add-On, you will be able to increase your visibility and drive more traffic.

Indeed Google highlights pages using AMP technology in its search results. AMP pages appear either in the AMP carousel at the top of the first results page, or in traditional results, with the AMP label. You therefore greatly increase your visibility and your chances of traffic on your shop.

With this technology you ensure that your pages are loaded almost instantly resulting in a perfect user experience and increased customer retention. 

No rest at GoodBarber in August! Two new add-ons have been published and you might be particularly interested if you're using GoodBarber for your Shopping App.
 

• "Quick Buy " add-on: Your clients will now be able to easily add products to their cart from the Home page of your app (widget List of products° or while browsing a collection. Once your clients have added the product, the button will say "added". Clients will never have to leave the page they're browsing, therefore increasing the chance of them browsing your catalog further, which will result in an increase in your average cart. 

• "Store Locator " add-on: Give your clients a quick overview of your different store locations and simplify their shopping experience by allowing them to find you instantly. 

Many brick-and-mortar shops had been facing a tough situation these past few months due to the lockdowns imposed in many countries by the Covid-19. 

Some had taken the right decision to move their business online. Their online shops allowed them to keep selling their products and stay in touch with their clients.

 But as we mentioned in a previous article, e-Commerce is a tough competitive market. So how can your independent business compete? By becoming your neighborhood champion and taking advantage of your actual physical location. 

By offering a fast local delivery option and a convenient in-store pickup, you provide your clients with the flexibility and convenience they need. 
 

With the idea in mind, GoodBarber is now offering Local Delivery + Pickup apps, with key features dedicated to boost your sales and grow your local client base. 

Did you know? 88% of all mobile searchers visit a related store they have searched for?

With our new Store locator add-on, you can now merge your online and offline business.
It allows you to display your store locations on your shopping app and help your clients find you easily, simplifying the shopping experience.
 

Easy navigation and smooth ordering process are two of the main reasons shoppers will stay or leave a shopping app. 

You can improve this shopping experience by creating smooth ordering directly from the Home page or from a collection. Instead of navigating to single product pages, your clients can shop directly from the products list

By allowing your clients to quickly select products, you can speed up their shopping flow on your app, which then will result in increasing your conversion rate. It might also encourage them to buy more.

For example, if you're a caterer or selling beauty product, your clients are most likely going to buy more than one product from you. If they are buying a facial cleanser, they will probably also buy a moisturizer or exfoliant. 

Thank to our new add-on, you can now add this feature to your Shopping App.