You’ve taken the right step by deciding to create an app. And you already know that promoting your app and setting a marketing strategy will be important for its success. 

 But sometimes it can be difficult to know where to start.  Or what to focus on depending on if you’re just starting creating your business, if you’re about to launch it, or are now looking to take your business to the next level.

 We gathered for you all our best articles to guide you along your journey.

This month we have something new for everyone! Among the developments made we offer two new features that will delight creators of content apps as well as shopping apps!  


Let's start with the Classic apps and the new design. Our ambition has always been to provide you with a product at the cutting edge of technology and mobile user experience.  
As the style of the action buttons we offer you is no longer satisfactory, we have updated the design to keep your apps up to date with the current design trends! The update will give an excellent refresh to the user interface of your apps :) 


For the Shopping Apps, we continue our efforts by offering a new add-on for your Shopping Cart section: the "Cart Reminder " add-on. 
This reminder is an easy and simple way to encourage your clients to complete their purchases, by showing them the products they have left in their cart. 
 

Abandoned order, shopping cart abandonment are dreaded terms for online shop owners. 
Indeed almost 70% of users will leave a site or app without completing their shopping.

What is an abandoned order?
Order abandonment is when a shopper gets to the point in their journey where they add an item to their cart and then for some reason decides to leave without taking any further action.
For the retail sector, some of the most common reasons for abandonment are issues with shipping and shipping cost, decided to buy in-store instead, lack of payment options, or technical issues.

To continue with our add-ons focused on reducing cart abandonment, we just launched the "Cart reminder" add-on. 
The Cart reminder is an easy and simple way to encourage your clients to finish their shopping, by showing them the products they left in their cart.

This reminder will work well combined with the "Abandoned order" add-on. 

 

 

We are very happy to introduce today a new design update for our Classic platform.

At GoodBarber we are always committed to providing a product that is always at the forefront of technology and mobile user experience, as well as adhering to Apple and Google's requirements so that your apps can be successfully published on both stores. 
As the style of the action buttons that we offer was no longer satisfactory, we had to make this update in order to keep your apps up to date with the latest design trends.

The update will give a great refresh to the UI of your apps.

This month we are working on features that will delight local businesses!

Our first add-on is Offline payment. With this add-on, you facilitate the shopping experience of your clients by allowing them to pay outside the app

Next is the local delivery  add-on, which is now available on your Shopping App. It allows you to configure your delivery zones by zip code and offer a fast delivery option to your nearest clients


You can find below a summary of the developments and updates made during May, 2020.

You’re in the process of creating your Shopping app  and already starting to thing  about the launch. Before going to that next step, it is always a good practice to go through a quick checklist to ensure you haven't missed anything and also made the most of your GoodBarber shopping app features and add-ons. 
 Here are a few tips for things to double-check to ensure the smooth (and almost stress-free) launch of a successful online shop. 

To continue our series of add-ons dedicated to local businesses, Local delivery is now available for your Shopping App.

Delivery is the last step to getting your products to your clients and is just as important as the shopping process. Offering the right delivery option for your online shop enhances the experience and helps clients retention.
 

 Did you know that only 21% of retailers offer an option for fast delivery, while customers expectations in that domain increase? With this new add-on, you’re staying a step ahead of your competition and therefore increase your sales.

We really take it to heart to constantly improve our Shopping Apps.
Following your feedback, we will be launching a series of add-ons perfect for all local businesses. They will allow you to boost your sales, grow your local client base and strengthen your online presence 

Our first add-on is Offline Payment. With this add-on you facilitate your clients' shopping experience by allowing  them to pay outside the app

Let's continue to talk about how you can advertise in your GoodBarber app. Two weeks ago, we discussed how to display your own ads in your app, today, I am going to show you how to use your Ad Manager by Google account with your GoodBarber app.