In our mobile-centric world where engagement is key, every action you take to communicate with your users must be carefully thought. If you have an app then push notification is the way to go. Push notifications have become a powerful marketing tool. But misuse them, and the consequences can be dire. 
As they said, “The good thing about notifications is they remind your users that your app is installed. A bad thing about notifications is they remind your users that your app is installed.”  

In this article, we’ll share 6 best practices to get the most value from your push notifications. 

Be ready, 2020 will be full of surprises for your apps!

For starter, discover a major novelty for your Shopping Apps: a new type of widgets available for your Home: Navigation widgets

Don’t wait, try them out! They offer unlimited possibilities to optimize the navigation on your app and guide your clients around your shop :)

The add-on Blog is finally here!

You can now enhance your Shopping app and showcase your products under a different angle by writing blog posts. 

"If you can’t measure it, you can’t improve it!.
This famous quote is often attributed to Peter Drucker considered as the founder of modern business management. If you are keen on data collection and analysis, our integration of Google Tag Manager into your Progressive Web App will open up endless possibilities. Via GTM, you can now use any web service to measure what's going on in your PWA, and thus make the right decisions to improve it.

With an ever-growing app ecosystem, more than 5 million apps available between the two main platforms (Google Play and App Store), businesses are facing a new challenge. Not only do they need people to discover their app, but they have to target the right people. The right customers who will engage with their app over time. 
This is where Facebook comes into play. Thanks to its larger and more varied audience (nearly 2.5 billions users), it has proven to be a highly effective platform when looking into increasing app installs.

Mobile has changed the landscape of ecommerce and shopping apps have become a must.
As a result, brands might be in a rush to create their apps and get onto the Play Store and App Store as quickly as possible. 
However the most crucial factor to your e-commerce venture’s success is the quality of your mobile app. But too often businesses make poor choices, overlooking the needs of their clients base and not putting enough time in understanding the shopping experience on their side. 
The result? Bad reviews and poor performance. 

Here are the most common mistakes to avoid if you want your shopping app to be a success.

2020 is here and we would like first of all to wish you a happy new year from the GoodBarber team. We wish all the best for your app building adventures !

In December, we worked on the opening of the Add-ons Store for our Shopping Apps. As for GoodBarber Classic, the add-ons store is a library of additional features available for you to add or not to your back office.

3 add-ons are already available in the Shopping Apps catalog:

• Products import/ Export: manage your product catalog in a record time thanks to the import/ export via .csv file. 
• Google AMP: Increase the visibility of your products and improve your users' experience on your PWA
• White Label: remove all mention of GoodBarber in your back office. 

Happy New Year from all of us at GoodBarber. 
All our best wishes for 2020 :)

Pace e Salute!

 

You’ve been asking for it and we listened.

The new Products Import / Export Add-On is now available the add-on catalog in your back office.
With this new feature you can manage your product catalog in a record time.
Once the Add-On installed, you will be able to import /export an unlimited number of products, in one click, from a single .csv file.
 

As you know, we strive to constantly develop our features and provide you with the tools to be successful.

Today we present a new feature for Shopping Apps: the Google AMP - Mobile Accelerated Pages - Add-on.
The AMP (accelerated mobile page) format was created by Google with the aim of making it easier and faster to load web pages on mobile phones.
With this Add-On, you will be able to increase your visibility and drive more traffic.

Indeed Google highlights pages using AMP technology in its search results. AMP pages appear either in the AMP carousel at the top of the first results page, or in traditional results, with the AMP label. You therefore greatly increase your visibility and your chances of traffic on your shop.

With this technology applied to all your products page, you ensure that your pages are loaded almost instantly resulting in a perfect user experience and increased customer retention.