Enhance your Shopping App with a Blog

Written by Marie Pireddu on Monday, February 10th 2020

The add-on Blog is finally here!

You can now enhance your Shopping app and showcase your products under a different angle by writing blog posts.

A blog is a great tool to optimize your content marketing strategy. It allows you to provide useful information to your users, tell the story around your brand, therefore building trust and authority amongst your audience. Also, the more content you publish, the more your PWA will be indexed, driving more traffic towards your shop.

Easily manage your PWA tags with Google Tag Manager

Written by Jerome Granados on Wednesday, February 5th 2020

"If you can’t measure it, you can’t improve it!.
This famous quote is often attributed to Peter Drucker considered as the founder of modern business management. If you are keen on data collection and analysis, our integration of Google Tag Manager into your Progressive Web App will open up endless possibilities. Via GTM, you can now use any web service to measure what's going on in your PWA, and thus make the right decisions to improve it.

Increase your downloads with Facebook Install Ads

Written by Marie Pireddu on Wednesday, January 29th 2020

With an ever-growing app ecosystem, more than 5 million apps available between the two main platforms (Google Play and App Store), businesses are facing a new challenge. Not only do they need people to discover their app, but they have to target the right people. The right customers who will engage with their app over time.
This is where Facebook comes into play. Thanks to its larger and more varied audience (nearly 2.5 billions users), it has proven to be a highly effective platform when looking into increasing app installs.

Reasons why your app could be rejected by Apple and how to make a comeback

Written by Marie Pireddu on Wednesday, January 22nd 2020

You’ve worked so hard to create your beautiful app and followed all the tips given in the how to make an app guide, and in your opinion it is flawless... but then Apple informs you that they have rejected it.

Now what ? First you have to understand exactly why your app has been rejected, and then you need a game plan for what to do next.

As of today, not following Guideline 2.1 Performance - App completeness is the main cause of rejection.
It causes 40% of the rejections by the Apple review team.

“2.1 App Completeness
Submissions to App Review, including apps you make available for pre-order, should be final versions with all necessary metadata and fully functional URLs included; placeholder text, empty websites, and other temporary content should be scrubbed before submission. Make sure your app has been tested on-device for bugs and stability before you submit it, and include demo account info (and turn on your back-end service!) if your app includes a login. If you offer in-app purchases in your app, make sure they are complete, up-to-date, and visible to the reviewer, or that you explain why not in your review notes. Please don’t treat App Review as a software testing service. We will reject incomplete app bundles and binaries that crash or exhibit obvious technical problems.”

According to Apple, the following 10 reasons are the most common causes of rejection from Guideline 2.1
They can be divided into 2 categories: metadata rejections and binary rejections

How to choose the perfect name for your app.

Written by Marie Pireddu on Wednesday, January 15th 2020

With more than 2.47 million apps on Google Play and 1.8 million on the App Store, you have a very narrow window to make a favorable first impression on your potential users. Since most users pick the app they’re going to download using a simple search, it’s increasingly important to pick the perfect name for your app. A name that will follow your brand forever.
But naming an app isn’t as easy as it sounds.
Here are some best practices to help you choose the best app name possible.

5 mistakes to avoid with your Shopping App

Written by Marie Pireddu on Friday, January 10th 2020

Mobile has changed the landscape of ecommerce and shopping apps have become a must.
As a result, brands might be in a rush to create their apps and get onto the Play Store and App Store as quickly as possible.
However the most crucial factor to your e-commerce venture’s success is the quality of your mobile app. But too often businesses make poor choices, overlooking the needs of their clients base and not putting enough time in understanding the shopping experience on their side.
The result? Bad reviews and poor performance.

Here are the most common mistakes to avoid if you want your shopping app to be a success.

What's new at GoodBarber? December 2019

Written by Mathieu Fancello on Wednesday, January 8th 2020

2020 is here and we would like first of all to wish you a happy new year from the GoodBarber team. We wish all the best for your app building adventures !

In December, we worked on the opening of the Add-ons Store for our Shopping Apps. As for GoodBarber Classic, the add-ons store is a library of additional features available for you to add or not to your back office.

3 add-ons are already available in the Shopping Apps catalog:

Products import/ Export: manage your product catalog in a record time thanks to the import/ export via .csv file.
Google AMP: Increase the visibility of your products and improve your users' experience on your PWA
White Label: remove all mention of GoodBarber in your back office.

Happy New Year!

Written by Marie Pireddu on Wednesday, January 1st 2020

Happy New Year from all of us at GoodBarber.
All our best wishes for 2020 :)

Pace e Salute!

Import/ Export your product catalog

Written by Marie Pireddu on Friday, December 27th 2019

You’ve been asking for it and we listened.

The new Products Import / Export Add-On is now available the add-on catalog in your back office.
With this new feature you can manage your product catalog in a record time.
Once the Add-On installed, you will be able to import /export an unlimited number of products, in one click, from a single .csv file.

Google AMP - Accelerated Mobile Pages - Add-On

Written by Marie Pireddu on Friday, December 27th 2019

As you know, we strive to constantly develop our features and provide you with the tools to be successful.

Today we present a new feature for Shopping Apps: the Google AMP - Mobile Accelerated Pages - Add-on.
The AMP (accelerated mobile page) format was created by Google with the aim of making it easier and faster to load web pages on mobile phones.
With this Add-On, you will be able to increase your visibility and drive more traffic.

Indeed Google highlights pages using AMP technology in its search results. AMP pages appear either in the AMP carousel at the top of the first results page, or in traditional results, with the AMP label. You therefore greatly increase your visibility and your chances of traffic on your shop.

With this technology applied to all your products page, you ensure that your pages are loaded almost instantly resulting in a perfect user experience and increased customer retention.

2019, a GoodBarber year in Review

Written by Marie Pireddu on Tuesday, December 24th 2019

2019 has been quite the year! We’ve accomplished a great deal.

From new releases to reaching new milestones, this year has been rich in events and celebrations

Shopping website or Shopping app?

Written by Marie Pireddu on Wednesday, December 18th 2019

If you are reading this article, chances are you already know that Mobile is no longer a trend in eCommerce but an accepted standard in the online shopping journey. And while most retailers have invested in mobile responsive website, quite a few still wonder if they need a Shopping App.

Let’s see what are the pros and cons of each platform and how you can use them for your business.

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