What's new at GoodBarber? April 2022

Written by Mathieu Fancello  on  Thursday 12 May 2022

This month we present a new feature that will delight content creators who want to monetize their apps. A few weeks ago we announced the release of In-App Purchases, which allow you to sell your app's content in the form of subscriptions. Your users could then pay a subscription to access your content or a part of your content.

Today, we offer you a new possibility to take into account in your monetization strategy: remove ads from your app in exchange for a subscription. This is an extremely well-known and popular strategy among app creators, so think about it! 

You will find below the summary of improvements and updates made during the month of April 2022:

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The QR code : an underrated marketing tool

Written by Muriel Santoni  on  Monday 2 May 2022

A few years ago we unveiled a new native function that can now be a part of your apps: the QR code reader. Far from believing that the future of the QR code is bleak, at GoodBarber we like to think that the best is yet to come for that feature. When used properly, and that’s exactly what we are here to teach you, it can really work wonders for your business.

Let’s get into it.

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Offer ads-free content to your subscribers

Written by Marie Pireddu  on  Monday 2 May 2022

A subscription-based model is just one of the revenue models that have become an increasingly popular strategy for monetizing apps, in which users subscribe and pay a regular monthly fee for access to exclusive content on the app.
This has proven to be a successful strategy for some newspapers , for example.  On the other hand, apps offering a subscription model have to continually improve their offering either with new content or new perks, to retain their users.

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How to connect a Square POS to your GoodBarber App

Written by Marie Pireddu  on  Wednesday 27 April 2022

When running an online store, the payment gateway you choose to accept payments will have an impact on your sales. 
While GoodBarber offers a smooth checkout process with several options such as Apple Pay, PayPal, and offline payment to name a few, some merchants choose the Square POS system  as a complement. Square offers powerful features for store owners and hardware for brick-and-mortar stores. 

We're often asked how to connect a GoodBarber eCommerce app to Square. You have 2 options:
1. Connect your GoodBarber app to a Square POS with GoodBarber Service+
2. Connect your GoodBarber app to Square with Make


But first, let's go over a few details about Square.

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How to create city and tourism apps ?

Written by Marie Pireddu  on  Monday 25 April 2022

So long cumbersome paper maps ! These days, to explore cities and to go sightseeing, everything fits inside an app.

On top of their pocket-format,  a Travel app provide valuable information so that the user can plan his travel arrangements, places to visit, what to do in a particular place or situation, etc.

You may have already wondered about how to make an app, and thought it would be a hard process. However, with this guide you are just one step away from creating an app for the travel enthusiast, accessible across devices, using GoodBarber. 

Just one information before we get started, being a free spirit, my City Muse for the day will be Portland.

But of course, you are free to apply all the tips you'll find here to any city, region or location.

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Agrodana: a brokerage firm establishes its leadership thanks to an app

Written by Marie Pireddu  on  Wednesday 13 April 2022

Today, we're presenting you with the Agrodana App, which helped a brokerage firm in Indonesia establish its leadership in its market. 

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What's new at GoodBarber? March 2022

Written by Mathieu Fancello  on  Wednesday 6 April 2022

This month in addition to having totally redesigned the image of GoodBarber, we've launched a new concept that will personalize your app: The Extensions Store .

It gathers a large catalog of features that you can add to your app according to your needs. And as we know you're very curious and on the lookout for new features, we added a special something for you: you will find in the Extension Store extensions labeled "GoodBarber Lab". These are in fact features that our teams are studying or working on! If you are interested in them, just ask to be notified of the release of one of these features. 

You will find below the summary of the improvements and updates made during the month of March 2022

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Why installment payments are right for your eCommerce app?

Written by Marie Pireddu  on  Thursday 31 March 2022

Buy now, pay later (BNPL) is becoming more popular, thanks to the seismic shift the retail industry has experienced over the course of the COVID-19 pandemic. 

As a result of movement restrictions and lockdowns, changes in consumers’ financial circumstances, and new regulations retailers have to follow, customer behavior has changed. 

The impact is apparent in every aspect of consumer behavior — from what and how they buy to how they pay. For many retailers, customers have gone from a fairly predictable demographic to more of a moving target. 

BNPL is a magnet that you can use to attract customers to your e-commerce business. And since revenues have become more uncertain, retailers are looking for new and creative ways to attract customers. Let’s look at the advantages of offering this type of payment plan to your audience.

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QR code Reader - GoodBarber Extension for your apps

blog_write_no_author  Monday 28 March 2022

The QR code Scanner Extension will help you to be more dynamic with your content.
I have already seen some interesting way to use this technology and I'm very curious to see what GoodBarber users will do with it.

So be creative  and think outside the box :)

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Resellers: how to sell an app to a physical store?

Written by Christophe Spinetti  on  Friday 25 March 2022

When we think of an eCommerce app , we first think of selling to pure-players (companies that will sell only online). But as a GoodBarber Reseller, you are often anchored and active in your geographical area. That's why with GoodBarber eCommerce solutions, you can prospect all types of shops in your area to offer them an eCommerce app.

1/ Which target to reach?
2/ Which features to highlight?
3/ What points to use to sell an app to a physical store?
 

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Create content to increase your online store visibility

Written by Marie Pireddu  on  Friday 18 March 2022

Content marketing is a proven strategy to raise awareness for your brand and bring traffic to your online store.
Creating and publishing information for your clients will build trust and authority amongst your target audience, build relationships and community around your brand, therefore increase engagements and ultimately boosting sales. 

To help you implement your content marketing strategy, we've added a few new features to your eCommerce apps. 

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VetsApp : an app to support US veterans with all their needs

Written by Marie Pireddu  on  Friday 11 March 2022

Today. we're presenting you with a very special app: VetsApp. This app provides a much-needed support to US veterans by giving them a secure, streamlined access to VA services as well as a community.

 

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Agency Spotlight: Ollmedia Prod. assists you in the development and implementation of your communication strategy

Written by Ghjuvan Simeoni  on  Friday 4 March 2022

We asked a few questions to the team of Ollmedia Prod. a communication consulting agency that offers several services to its clients, including the creation of mobile applications through GoodBarber.

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What's new at GoodBarber? February 2022

Written by Mathieu Fancello  on  Wednesday 2 March 2022

This month we've decided to expand the catalog of content you can add to your GoodBarber shops. You can now choose to add the following sections:

  • Podcasts
  • Photo Gallery
  • Flickr
  • WebTV
  • Youtube
  • Vimeo
  • Twitter
  • Calendar
  • iCal
  • WordPress
 
 
Everything you need to enrich your store with any kind of content! 

You will find below the summary of the developments and updates made during the month of February 2022.

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How to monetize a mobile news app?

Written by Marie Pireddu  on  Friday 25 February 2022

We spoke in a previous article about the necessity for newspapers, the world of the press in general, to offer a digital option.
Indeed, the consumption of information is now constant, 7 days a week and 24 hours a day. The digital transformation in this field opened doors for better possibilities. We witnessed the development of different types of news apps, each offering a higher standard of user experience.  
The next challenge for news apps was to generate revenues while maintaining a great experience for their readers. A good monetization strategy is therefore crucial.
 In this article, you'll discover the different available options for a news app's monetization and how to implement them in your GoodBarber app. 
Note: we'll focus on ways to monetize an app offered for free on the Stores. 

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Make (formerly Integromat) is now available for GoodBarber eCommerce Apps

Written by Marie Pireddu  on  Monday 21 February 2022

As we talked about in a previous article , automation can be a lifesaver for business owners. By automating repetitive tasks, they see their productivity increase and most importantly, they can focus on their clients and growing their business. 

GoodBarber already offered 2 options for automation:

We are pleased to announce the release of the Make connector for your GoodBarber Shopping App.

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Resellers: How to sell an online courses app?

Written by Christophe Spinetti  on  Friday 18 February 2022

Since the beginning of February, you can finally add the "in-app purchase" option in your GoodBarber content applications. As a reseller, this opens up new opportunities for you to expand. What is the "In-app purchase" option? Basically, it means that the app doesn't have to be paid for when downloaded from the store, but users will be able to purchase subscriptions to access certain content directly from the app. And in this case, this option is particularly suitable for leads or clients who want to provide online courses and monetize these courses. In this article, we'll give you the keys to selling online courses apps.

1/ Identify and get in touch with your target
2/ The advantages to put forward
3/ Features for online courses

 

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eCommerce: the importance of providing a great customer experience

Written by Marie Pireddu  on  Wednesday 16 February 2022

If your eCommerce has been in business for any amount of time, you already know that offering an amazing product isn’t enough to survive — let alone thrive.
Yes, the products you offer have a huge impact on the future success of your business.
But you can’t rely on product quality alone to attract, engage, and retain your customers. 
In fact, product quality is no longer the main reason consumers will do business with a certain brand. By today’s standards, it’s much more important to deliver a valuable overall experience to your eCommerce customers.

Finding great products to sell on your website and using SEO and PPC ads to drive traffic isn’t enough these days. Everybody does that. But to differentiate your business from the competition – to really stand out – you need to be hyper-focused on your customers.

If you want to stand out, stand apart, as a retailer - small or big - you need to be in the business of creating incredible experiences. The commerce piece is just an attachment that happens to make you money.

What is Customer Experience (CX)
Why does Customer Experience matters
The impact of Covid-19 on eCommerce
5 ways to improve your eCommerce Customer Experience
Conclusion

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How to create an app for content creators

Written by Angelina Casanova  on  Friday 11 February 2022

Digitalization has seen great changes in recent years. In perpetual growth, the world of influencers and content creation has been made more accessible, opening new doors for future generations. New means of communication are emerging, giving way to new professions. Our lifestyles and consumption patterns are being shaken up, just like in our ultra-connected world. 

More and more people are embarking on this digital adventure: each content creator has their own universe, which they share with their community through various contents, published on different platforms .

Although this activity attracts a lot of people, it nevertheless requires a lot of time, effort, and involvement. A content creator must be versatile and adaptable. Design; writing; image management; master the digital world; manage a community; discipline: You have to be able to master a large number of tools and be present on all fronts. 
It's a full-time job, which is not always easy to manage, which is why creating an app has many advantages for a content creator : By offering users who follow you an optimal experience, an app will allow you to improve your image and gain notoriety. An app also allows you to gather all your content on a single platform, so it is possible to manage your publications and your statistics from a single interface. It is an ideal solution to improve your daily life and optimize your time!

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Resellers: How to sell an app to a Restaurant?

Written by Christophe Spinetti  on  Tuesday 8 February 2022

With GoodBarber you can create a lot of different apps, we offer over 500 features. So as a Reseller, you can target many different sectors. You'll find in this article a few good practices to sell an app to a restaurant. Because of the health crisis, the restaurant industry is changing. And this opens a lot of opportunities for you.

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What's new at GoodBarber? January 2022

Written by Mathieu Fancello  on  Thursday 3 February 2022

This month we are proud to introduce a new feature that will help you make your content apps more profitable:in-app purchases!

We decided to start by offering you to implement subscriptions in your apps.
They allow users to purchase additional content and features by introducing "subscription periods". When users have an active subscription, they can use the premium aspects of the app, and when that subscription expires, users can no longer use them unless they subscribe again. Don't delay in discovering this new feature in your back office! 

You will find below the summary of the improvements and updates made during the month of January 2022.

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In-App purchases are here!

Written by Marie Pireddu  on  Tuesday 1 February 2022

We've been teasing it for a little while now and finally we're very happy to announce that In-App purchases are here!
You can now offer premium content in your GoodBarber classic apps. 
In-app purchases are one of the most common monetization models in mobile apps. Indeed, users are spending $380 billion worldwide on in-app purchases. In fact, according to recent studies, around 48% of all mobile app earnings are driven by in-app purchases. 

In this article, we'll go over a little reminder of what are in-app purchases, which one is available with GoodBarber App Builder , and examples of use.

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Petit Signe, an educational app for babies

Written by Marie Pireddu  on  Wednesday 19 January 2022

Today, we're presenting you an eLearning app specialized in language for babies and more particularly sign language. 
Petit Signe is an app created with GoodBarber, using features designed for easily teaching skills to a wide range of learners. 

To learn how to create an eLearning app, refer to this article

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How to create an app for online courses

Written by Angelina Casanova  on  Thursday 13 January 2022

Society evolves through a digitalized and permanently connected environment. Speed and progress are the keywords of the 21st century, where information is consumed everywhere and all the time thanks to the internet. Many sectors have had to reinvent themselves in order to adapt to these changes, such as the press and radio.  

This is also the case for education: classic courses become boring or uninteresting. Compared to the attractiveness of the screens and the numerous contents they offer, most of the courses are no longer adequate with the evolution of society. 

Learning methods must adapt to these changes, and digital courses are becoming more and more popular! This is why offering an online course app  has many advantages: It is a format adapted to all profiles, depending on the age of your target, and your learning field. Creating an app will allow you to differentiate yourself by upsetting traditional methods thanks to diversified types of content!  
 

In this article, we'll show you how to make an app by following a few easy steps following the examples of 3 apps: Learn&Fun, Fast Piano and Lotus Yoga.

 

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