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Best strategies to earn money with your content app
Written by Brenda Wokoma on
In the dynamic landscape of mobile applications, creators invest significant time and resources in developing innovative content apps, often with the expectation of turning their passion into a lucrative venture. While monetization is readily associated with e-commerce platforms, where revenue stems from the sale of goods, the potential for profit in the realm of content apps often goes overlooked. Many monetization strategies exist beyond the conventional app development model, offering app creators diverse avenues to generate income.
This article explores the untapped possibilities and strategies available to effectively monetize a content app created with GoodBarber, shedding light on the diverse approaches that extend well beyond the traditional boundaries of the online marketplace.
For those who want to earn money from their passion through a content app, it's crucial to have a solid monetization strategy. However, never forget that it's equally important to maintain a positive user experience while generating revenue. Striking the right balance between the two is essential for the application's long-term success.
Let’s dive into the options for monetization of a GoodBarber content app!
For those who want to earn money from their passion through a content app, it's crucial to have a solid monetization strategy. However, never forget that it's equally important to maintain a positive user experience while generating revenue. Striking the right balance between the two is essential for the application's long-term success.
Let’s dive into the options for monetization of a GoodBarber content app!
Subscriptions
Subscriptions are a payment model that can be integrated into your app to grant users access to premium or exclusive content within the application by paying a periodic fee, typically monthly or annual. It's a form of membership that can be used for various types of content apps. Here are a few examples and strategies you may want to consider:
Extra tip: A commonly employed strategy involves offering subscriptions as a means to eliminate ads. Through this approach, the subscription model serves as both an alternative and supplementary revenue stream, allowing users to enhance their experience by opting for an ad-free environment.
- eLearning apps: Within your comprehensive learning program, you may implement a strategy where subscribed users can access premium videos while others can still benefit from your valuable insights by reading articles. You are free to choose the price and the duration of your subscriptions to propose attractive offers compared to competitors.
- Newspaper apps: In your newspaper app, you can consider setting a strategy where users can enjoy a preview of your content, but to unlock the full article, a subscription is required. By strategically allowing free access to specific categories and reserving premium content for subscribers, you can strike a balance that entices users while ensuring a sustainable revenue model.
- Apps for Content Creators: The app can serve as an exclusive platform to fortify connections with their community. Premium subscribers gain access to specially curated, exclusive content, fostering a stronger bond between creators and their dedicated audience. This approach adds value to the subscription and enhances the overall user experience.
- Radio Apps: You may consider enriching the user experience by offering live programs for free, creating an inclusive space for listeners. However, the app can also provide premium features such as exclusive podcasts and rebroadcasts that users can access by subscribing to a premium membership.
Extra tip: A commonly employed strategy involves offering subscriptions as a means to eliminate ads. Through this approach, the subscription model serves as both an alternative and supplementary revenue stream, allowing users to enhance their experience by opting for an ad-free environment.
Advertising
Monetizing your app through advertising provides a great way to generate revenue. By incorporating ads strategically, you can enhance your income streams significantly.
There are two ways to do this: collaborate with third-party advertising services or distribute your promotional content by setting up your internal GoodBarber AdServer. Both methods can be seamlessly and simultaneously integrated to maximize your app's overall revenue potential for both native apps and Progressive Web Apps. More details and instructions about ads and strategy management are available here .
Extra tip: Depending on your audience, you can customize your advertising strategy by integrating external ad networks like Meta, Facebook, and Google Ads. Click here for more information!
There are two ways to do this: collaborate with third-party advertising services or distribute your promotional content by setting up your internal GoodBarber AdServer. Both methods can be seamlessly and simultaneously integrated to maximize your app's overall revenue potential for both native apps and Progressive Web Apps. More details and instructions about ads and strategy management are available here .
Extra tip: Depending on your audience, you can customize your advertising strategy by integrating external ad networks like Meta, Facebook, and Google Ads. Click here for more information!
Paid apps on the stores
While it's common for apps to be released as free downloads on the app stores, an alternative approach is to publish your content app as a paid version. However, proceed cautiously, as opting for a paid app model may result in a lower download volume.
This strategy is recommended primarily for creators with a robust and loyal community or those offering content that addresses a unique and unmet need. Selling your app in the store comes with inherent risks, but setting a modest price (e.g., 1 or 2€) may mitigate the impact, though a substantial download volume is crucial for breaking even. Given the challenge of enticing users to purchase an app without prior knowledge of its content, cultivating a solid community becomes paramount.
Extra tip - Android vs iOS: When releasing an app on Android, it's crucial to know that once you designate it as a free app, this status is permanent—there's no option to transition it into a paid version. Conversely, if you initially release it as a paid app, you have the flexibility to make it available for free later. However, once you've made this switch, reverting it back to a "paid" status is not an option.
On the other hand, iOS offers more flexibility in this regard. You can assign a price to your app, and should you decide to provide it for free in the future, a simple update suffices; there's no need to publish it as an entirely new app. This flexibility grants iOS developers a more flexible approach to pricing adjustments, allowing for strategic changes to meet evolving market conditions or user preferences.
This strategy is recommended primarily for creators with a robust and loyal community or those offering content that addresses a unique and unmet need. Selling your app in the store comes with inherent risks, but setting a modest price (e.g., 1 or 2€) may mitigate the impact, though a substantial download volume is crucial for breaking even. Given the challenge of enticing users to purchase an app without prior knowledge of its content, cultivating a solid community becomes paramount.
Extra tip - Android vs iOS: When releasing an app on Android, it's crucial to know that once you designate it as a free app, this status is permanent—there's no option to transition it into a paid version. Conversely, if you initially release it as a paid app, you have the flexibility to make it available for free later. However, once you've made this switch, reverting it back to a "paid" status is not an option.
On the other hand, iOS offers more flexibility in this regard. You can assign a price to your app, and should you decide to provide it for free in the future, a simple update suffices; there's no need to publish it as an entirely new app. This flexibility grants iOS developers a more flexible approach to pricing adjustments, allowing for strategic changes to meet evolving market conditions or user preferences.
Conclusion
The choice between different strategies—free downloads with ads, paid apps, or subscription models—ultimately hinges on your goals and the unique nature of your app.
Whether you lean towards one method or another, the paramount objective remains constant: user satisfaction. By aligning your chosen monetization strategy with the essence of your app and its content, you pave the way for a successful and sustainable venture. Remember: in the dynamic world of apps, the true measure of success lies not just in revenue figures but in the delight and fulfillment of your users.
Whether you lean towards one method or another, the paramount objective remains constant: user satisfaction. By aligning your chosen monetization strategy with the essence of your app and its content, you pave the way for a successful and sustainable venture. Remember: in the dynamic world of apps, the true measure of success lies not just in revenue figures but in the delight and fulfillment of your users.