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What's new at GoodBarber? September 2021
Written by Mathieu Fancello on Wednesday 6 October 2021
This month we're releasing a new feature on our Classic platform, that our Shopping App clients are already familiar with: Universal Links and App Links.
Introduced in 2015 with iOS 9, Universal links are Apple's method of launching apps on iOS when linked from a website. Android App Links are Google's equivalent to Apple's Universal Links.
These links are a quick and easy way to engage or re-engage users, improve retention and increase conversion.
Increase user engagement and retention with Universal Links
Written by Marie Pireddu on Tuesday 21 September 2021
Some of you may already be familiar with Universal Links and already make full use of them for their Shopping App.
For the others, don't worry, we haven't forgotten about you. This feature is now available on your Classic App!
Read on to find out how to activate Universal Links and App Links in your GoodBarber back office or if you need a little refresher on the subject ;)
Shopping App: optimized logistic management with our Public API
Written by Marie Pireddu on Wednesday 15 September 2021
Your work isn’t done after your customers have completed their transactions. Now start the logistic management of these transactions. Having a seamless process allows you to stay competitive, provide a great customer experience, therefore, building loyalty and driving conversions.
This is where our public APIs can help you unlock the power of automation. They enable you to leverage various technologies so you can improve cost-efficiency and customer experience.
Gaining Access to the App Market - The Guide for Web and Media Agencies
Written by Christophe Spinetti on Friday 10 September 2021
Several years ago, advertising and marketing agencies started adding website development as the new preferred tool to promote a company's business. If there's no arguing that having a digital identity is an absolute necessity, a virtual location is becoming almost more important than a physical office, now, on top of a desktop presence, a mobile app is the new requirement. In that respect, a native mobile app counts as one of the most versatile marketing assets a business can hope for. It's the ideal medium to address clients' expectations. At the same time, thanks to app builders, it's become quite easy to create an app.
What's new at GoodBarber? August 2021
Written by Mathieu Fancello on Wednesday 8 September 2021
During this month of August, our teams have mainly focused on the maintenance of our platform while taking some time off to enjoy our beautiful Corsican beaches.
Why no new features for this month you may ask ? Well, without giving out any spoilers, we have a few big releases planned for the last quarter of the year ;)
We wanted to make sure that everyone here was well-rested and full of energy for what's coming next! So, stay tuned...
You can find below a summary of the developments and updates made for the month of August
Agency Tips - Giving Clients Backend Access
Written by Christophe Spinetti on Friday 27 August 2021
As a Reseller Agency, you have the possibility to give your clients access to the back-office of the apps you have created for them. Whether it's about design, content updates, or for example sending push notifications, there are many advantages to give access to the tool to your clients (costs, speed of integration,...).
Increase downloads with custom product pages in the new App Store.
Written by Marie Pireddu on Tuesday 24 August 2021
At the WWDC 2021 on June 7th, Apple announced new features about iOS 15 that will affect important aspects of mobile apps and the Apple App Store, from an app marketing strategy and ASO perspective.
Indeed, App Store Connect will soon be offering with the Custom Product pages (CPP) new capabilities for App Store’s app product pages. These will offer new opportunities to make product pages more relevant and engaging for potential new users.
Let's explore Custom Product Pages a bit further.
Migrate your GoodBarber Android apps to Android 11
Written by Marie Pireddu on Friday 13 August 2021
Some say it's the end of an era.
Android apps have historically been distributed as APKs. If you are not familiar with what an .apk file is, know that it is the file that is produced as the result of the development of your app. Android Package Kit (APK) is the file format used to distribute and install apps and make them work on Android devices.
Google announced at the beginning of the summer that the AAB format will now replace the APK (Android Package).
"From August 2021, new apps will have to be published using the Android App Bundle format and meet the target API level 30 (Android 11)."
Let's dig a bit deeper into what's new with Android 11 and how it impacts your GoodBarber Android app.
What's new at GoodBarber? July 2021
Written by Mathieu Fancello on Wednesday 4 August 2021
This month it's all about Android. Your GoodBarber Android apps are now optimized for Android 11. And this update has made a lot of noise among Android app developers.
Android apps have historically been distributed as APKs. If you are not familiar with what an .apk file is, know that it is the file that is produced as the result of the development of your app. Android Package Kit (APK) is the file format used to distribute and install apps and make them work on Android devices.
Starting this week, the APK has been replaced by the AAB format.
You will find below all the updates and improvements for the month of July 2021.
App Store Optimization - Tips to optimize your app store listing
Written by Marie Pireddu on Sunday 1 August 2021
According to Statista almost 2 million apps are available in Apple App Store and a further 2,1 million apps are offered by Google Play Store, making it very likely that your app is facing a tough competition.
Therefore it’s very important to start off right by optimizing your app from the beginning and spending time defining your ASO.
ASO stands for App Store Optimization. It’s SEO for the app stores. Both processes share similarities like keyword optimization, backlinking and conversion optimization. The main differences between App Store Optimization and Search Engine Optimization are the ranking factors.
Following the ASO tips in this article will help you optimize the rank of your mobile apps in an app store’s search results, drive more traffic to your app's pages on the stores and trigger the download of your app.
We'll focus on how to:
Agency Spotlight: Zedrimtim manages your communication from A to Z
Written by Christophe Spinetti on Friday 9 July 2021
Created more than 15 years ago by Jean-Hervé, Laure and Benjamin, Zedrimtim helps all types of companies to develop their online and offline visibility. The 3 partners decided to start creating apps a few years ago using GoodBarber. They saw a good business opportunity and since then, they continue to build apps for the happiness of their clients.
Resellers: Discover the resources at your disposal
Written by Christophe Spinetti on Monday 28 June 2021
When you're a GoodBarber Reseller, you can create an unlimited number of apps and you also have access to the Reseller Dashboard, which allows you to manage all these apps. Nevertheless, the GoodBarber team's work goes further. On top of that, our Marketing team is constantly creating new resources to help you grow your agency and become a successful app reseller.
What resources are available to resellers?
How to create an Apple developer account?
Written by GoodBarber Team on Monday 28 June 2021
How to create an Apple developer account? How to Create an Apple ID online? Follow these steps. The Apple developer account and the Apple ID are required to publish an app on the Apple App Store
5 tips for building clients' loyalty
Written by Christophe Spinetti on Friday 25 June 2021
According to an old marketing saying, retaining a customer costs far less than gaining a new one. Once you've sold an app to your clients, no matter how you invoice, your goal will be to keep them as long as possible.
Here are 5 methods to help you achieve that.
1/ Analyze your client base
2/ Keep in touch with your clients
3/ Anticipate their expectations.
4/ Set your clients up for success
5/ Turn your clients into fans
Why use the new navbar templates?
Written by Muriel Santoni on Friday 18 June 2021
As you saw recently, new navbar templates are now available to design your Header. You can now choose between 3 different heights:
- Small
- Medium
- Large
How to stand out from the competition to sell apps?
Written by Christophe Spinetti on Friday 11 June 2021
The app market is booming for the past few years and mobile apps agencies are taking advantage of it. Thanks to GoodBarber's Reseller program, you can create and sell unlimited apps. it's an interesting business opportunity. Nevertheless, as the market is dynamic, you will face competition. Here are a few of our tips to position yourself against this competition and maximize your profits by selling apps.
1/ Analyze your market
2/ Define your positioning
3/ Build a strong brand
4/ Capitalize on your strengths
5/ Impeccable customer service
What's new at GoodBarber? June 2021
Written by Mathieu Fancello on Wednesday 9 June 2021
This month we're releasing an update that many of you have been asking for. It's especially for all Shopping App owners who want to manage their product catalog in bulk: you can now add images in our Import/Export add-on .
Our Import/Export add-on already allowed shop owners to easily import /export an unlimited number of products, in one click, from a single .csv file.
The next step for this feature was to be able to add images. And it's now done!
If you're transferring your products from other eCommerce platforms and or have a large catalog, this update give you a quick way to import your product images.
Update to the Import/Export add-on: add images
Written by Marie Pireddu on Monday 7 June 2021
Our Import/Export add-on already allowed shop owners to easily import /export an unlimited number of products, in one click, from a single .csv file.
The next step for this feature was to be able to add images. And it's now done!
If you're transferring your products from other eCommerce platforms and or have a large catalog, this update give you a quick way to import your product images.
Before getting into more details on how to add the images to your import file, you need to know that your images must be online, meaning they must have a URL.
How to watch Apple WWDC21: Live streaming and schedule
Written by Marie Pireddu on Sunday 6 June 2021
Apple 2021 WWDC is days away!
It will take place from June 7 to June 11, and the 32nd Worldwide Developers Conference is again a digital-only event with no physical gathering due to the ongoing global health crisis.
WWDC 2020 was the first WWDC event to be held digitally, and the 2021 conference will be modeled after the 2020 version.
WWDC 2021 is free for all developers as it's held online. Developers worldwide will be able to attend to discover Apple's new releases, as well as engage with Apple engineers through sessions, one-on-one lab appointments, and the Apple Developer Forums, which were revamped and improved ahead of WWDC 2021.
Apple is expected to preview iOS 15, iPadOS 15, tvOS 15, watchOS 8 and macOS 12
GoodBarber Academy: Courses for Classic App now available
Written by Marie Pireddu on Wednesday 2 June 2021
In April this year, we launched GoodBarber Academy and offered our first courses dedicated to the Shopping Apps.
More than just tutorials, the Academy aimed to help you develop your skills in app creation, design but also other essential parts of an app development project, such as project management and communication.
As promised during the launch, Shopping App courses were just the beginning. So, today, we're very happy to announce that the courses for Classic Apps are now available.
Level up your app design with our new NavBar templates
Written by Marie Pireddu on Tuesday 1 June 2021
Your app design plays a vital role in creating an engaging experience for your users. At GoodBarber we're always committed to providing a product that is always at the forefront of mobile user experience.
For this reason, it was time to add new NavBar templates (for both Classic and Shopping Apps). NavBar is a key element of an app's identity helping you showcase your branding.
You can now choose between 3 different heights: small, medium and large
How to display your own ads in your app?
Written by Jerome Granados on Sunday 30 May 2021
You have followed all the steps in the How to Make an App guide, and now started wondering ho to make money with your app? This is a question we are almost asked every day. They are several ways to monetize your app the right way, and today, I'd like to focus on advertisement.
In this post, we will see how to use GoodBarber's internal ad network to display ads in your app. The internal ad network is a tool provided by GoodBarber that allows you to manage manually advertisement.
Resellers: Which industries can you target?
Written by Christophe Spinetti on Friday 28 May 2021
GoodBarber offers more than 500 features to create apps. The range of actions is wide, so as a GoodBarber Reseller, you can target all types of industries. If you're specialized in a niche, normally you know well the sectors you can target. However, it's important to know that you can reach other sectors. Indeed, it can be dangerous to depend on only one sector. And as part of a proactive strategy, this also offers you the possibility to gain market share and expand your field of operation.
If, on the other hand, you're just starting to sell apps, this article will be useful to fine-tune the scope of your prospecting.
How to write a compelling App Store listing
Written by Marie Pireddu on Friday 21 May 2021
We previously wrote articles on ASO ( App Store Optimization) and the mistakes to avoid, but today we wanted to dig a little deeper into the writing side of an App Store listing. We will focus on the App Store description and how and where to use keywords.
The App description is where you have the opportunity to tell visitors why they have to download your app. It's your chance to connect with them and highlight your app benefit. It must be writing carefully. However, on the App Store, the description is not a ranking factor. So for your ASO, you need to pay close attention to the keywords and where to use them (keyword field, App name, App subtitle)
As a reminder, the ranking factors on the App Store are the app name, the subtitle, the keyword field, and then the ratings, reviews, updates, downloads, and engagement.