Written by Marie Pireddu on Wednesday, March 18th 2020
Nowadays, mobile presence is essential for businesses. But with so many offers available on the market, it has become difficult for companies to retain their customers. Therefore user engagement is a crucial point in mobile apps and PWA Marketing strategy.
One of GoodBarber main goals is to always provide you with the best product to manage your app and engage your users. Today we will highlight one of these tools : Couponing
With the Couponing Add-On, we offer you a great tool to engage and retain your clients. It also simplify how you manage and analyze your coupons campaigns.
Written by Jerome Granados on Monday, March 16th 2020
As soon as the Covid-19 arrived in Europe via Italy mid february, we have watched carefully the development of this situation as trade between Italy and Corsica, where our Ajaccio headquarter is located, is important and on daily basis.
Since March 7th, the teams of our Ajaccio and Lisbon offices are working from home. Since Friday, March 13, the team from the Coimbra and New York offices are also working from home. 100% of GoodBarber is now in "Work from Home" mode.
WFH is not something new for us. In our SaaS industry, we have a hyper-connected culture and organization. However, this is the first time that every one works remotely at the same time. Even if the adoption of this new configuration requires us much less effort than other more traditional companies, we consider that we are still in the learning phase to find an optimal way to operate. Creating the best conditions so that the totality of GoodBarber's collaborators and their families remains safe is our priority.
As the Covid-19 pandemic spreads across the planet, the reactions of individuals, businesses and public authorities to this crisis are quite mixed. For our part, we remain convinced that we must act quickly, without waiting for political decisions which sometimes take a long time to come. I do not know if it is our internet culture, our curiosity, our search for truth, our desire to understand, our way of tackle problems, or something else, but we very early, individually and collectively at GoodBarber made the decision to work from home to prevent the spread of the virus around us.
Since mid-January, with the analysis of the evolution of the situation in Asia, detailed information has been made public by scientists from all over the world. Without being experts in epidemiology, they make it possible to understand what are the most effective actions to take to slow down the pandemic. Countries that have experienced major epidemics in their recent history, such as SARS in 2003, have acquired reflexes that European countries do not yet have. Very early on, they took wide-ranging measures to limit social interactions between individuals. The result is striking. It takes an average of 12 days for the number of Covid-19 cases to double in Asia, compared to 3 or 4 in Europe. European countries are applying containment measures late. France has even maintained local elections, creating a gathering of millions of people, in the midst of an epidemic!
In the past few weeks, we have tried to prepare ourselves as best we can to continue operating remotely, without compromising the service we provide. There we are. The next few months are going to be difficult for everyone. Stay away when you can and above all stay healthy! While waiting for this situation to resolve , see you on the web;)
Written by Marie Pireddu on Wednesday, March 11th 2020
You can’t overestimate the importance of a great logo. It is the face of your business, the core of your branding. Your logo is the first impression of your business and should express the essence of its personality and make a memorable impression. When Steve Jobs was looking to create the logo for his new venture NEXT, he hired Paul Rand who famously billed him $100,000. And Steve Job happily paid for it. (Paul Rand is also responsible for IBM slatted lines logo, ABC, UPS amongst others.) That should show you the importance of creating a great logo for your brand!
In this article we will go over the different options to create your logo and top tips to follow.
Written by Marie Pireddu on Wednesday, March 4th 2020
Speed is an integral part of web page design. And online retailers know all too well the importance of a page loading quickly. 47% of consumers expect a web page to load in 2 seconds or less, while a 1 second delay in page response can result in a 7% decrease in conversion (source: Kissmetrics). On Feb. 24, 2016: Google launched its Accelerated Mobile Pages (AMP) project with the aim of making it easier and faster to load web pages on mobile phones. On July 1st, 2018 they announced that all new sites will be indexed using mobile-first indexing.
Written by Mathieu Fancello on Wednesday, March 4th 2020
We announced at the end of 2019, the launch of the Add-ons Store for GoodBarber Shopping Apps. Today, we're happy to offer you two new add-ons that many of you had requested !
Blog Add-on : You can now enhance your Shopping app and showcase your products under a different angle by writing blog posts.
"Buy again" Add-on :Shoppers are always looking to purchase products with as few clicks as possible. Especially if they are clients who simply want to reorder your products. The "Buy again" button allows them to renew an order with one simple click.
You can find below a summary of the developments and updates made during February, 2020.
Written by Marie Pireddu on Wednesday, February 26th 2020
What is content marketing? It’s a strategy of producing and publishing information for your clients that build trust and authority amongst your target audience, it builds relationships and community around your brand, therefore increasing engagements and helping boost sales. Brands using content marketing have an average conversion rate of 2.9%, while the average rate for brands not using it is 0.5%
You can choose between different platforms for your Content marketing strategy: emails, blog posts, YouTube videos etc... You can adapt depending on your skills and needs.
No matter the Content Marketing Platform chosen, the process remains the same: produce content that people want and effectively distribute it to be found via organic search or social media.
Written by Marie Pireddu on Tuesday, February 25th 2020
Our Shopping App is constantly evolving and you can already enhance your shop with a few add-ons. Our latest addition: the “Buy Again" button. With this new add-on, your clients can renew their orders with one-click.
Shoppers are always looking to purchase products with as few clicks as possible. Especially if they know the product they want and they have already purchased it in the past.
This new add-on will speed up the process of completing a transaction resulting in an increase in conversion rates.
Written by Marie Pireddu on Wednesday, February 19th 2020
Most often iOS apps are distributed through the App Store. But depending on your needs and who your audience is, there are different ways to distribute an app. If the end user of your app is an organization, employees or students, you’ll want to distribute your app privately.
In this case, you have two options :
In House with the Apple Developer Enterprise Program allowing you to create certificates and provisioning profiles in order to distribute your apps via an internal portal or URL.
Custom apps distribution. Custom apps may be distributed using Apple Business Manager by MDM or redemption codes via the public App Store. As of February 6th, 2020 it is also possible to distribute custom apps via Apple School Manager.
Written by Marie Pireddu on Wednesday, February 12th 2020
In our mobile-centric world where engagement is key, every action you take to communicate with your users must be carefully thought. If you have an app then push notification is the way to go. Push notifications have become a powerful marketing tool. But misuse them, and the consequences can be dire. As they said, “The good thing about notifications is they remind your users that your app is installed. A bad thing about notifications is they remind your users that your app is installed.”
In this article, we’ll share 6 best practices to get the most value from your push notifications.
Written by Marie Pireddu on Monday, February 10th 2020
The add-on Blog is finally here!
You can now enhance your Shopping app and showcase your products under a different angle by writing blog posts.
A blog is a great tool to optimize your content marketing strategy. It allows you to provide useful information to your users, tell the story around your brand, therefore building trust and authority amongst your audience. Also, the more content you publish, the more your PWA will be indexed, driving more traffic towards your shop.
Written by Jerome Granados on Wednesday, February 5th 2020
"If you can’t measure it, you can’t improve it!. This famous quote is often attributed to Peter Drucker considered as the founder of modern business management. If you are keen on data collection and analysis, our integration of Google Tag Manager into your Progressive Web App will open up endless possibilities. Via GTM, you can now use any web service to measure what's going on in your PWA, and thus make the right decisions to improve it.