Blog

Memberships x Push Notifications: Optimize user engagement

We are delighted to present a feature that will revolutionize the way you interact with your users: push notifications associated with memberships . With GoodBarber, you already have the ability to offer memberships, in the form of subscriptions, to monetize your app's content. Now, we are taking it a step further by allowing you to target your users more precisely and effectively than ever before.

How do push notifications associated with memberships work?

This new feature gives you the power to communicate with your users based on their subscription status. You can target subscribed users and those who are not, as well as prospects. Moreover, it's possible to manually target users (you can filter your user list based on their status: active subscriber, expired subscriber, or non-subscriber) for even more personalized interactions.
To use push notifications, simply go to the Notifications menu in your back office. In the notification editing page, choose to target your users based on their account, then define your targeting mode.
Now all that's left is to develop the most relevant scenarios to engage with your users! Here are some examples to inspire you.

Scenario 1: Targeting subscribers upon the release of new paid content.

When you publish exclusive content, it's essential to let your subscribed users know. Push notifications associated with memberships allow you to alert them instantly, encouraging them to explore these updates and maximize their experience within your application.

Scenario 2: Targeting subscribers whose subscription has expired to encourage them to resubscribe.

Subscriber retention is crucial for the profitability of your application. When a user's subscription is about to expire, you can send them a push notification to remind them of the benefits of the subscription, encouraging them to renew their membership. This is a powerful method to retain your paying user base.

Scenario 3: Targeting prospects to encourage them to subscribe.

Potential subscribers are a valuable target. You can now target your non-subscribed users with personalized push notifications to encourage them to subscribe. Additionally, you can inform them about upcoming promotions, enticing them to take the subscription plunge. This proactive approach can significantly increase your conversion rate from prospects to paying subscribers.

Key Benefits of Using Push Notifications for Your Memberships

Push notifications associated with memberships are a powerful way to make the most out of your app. You can now customize your communications to meet the needs of each user segment, strengthening loyalty, engagement, and profitability.
  • Increased Customization: You can customize push notifications based on each user's subscription status, thereby maximizing their relevance.
  • Enhanced Engagement: By precisely targeting your users, you increase both engagement and retention.
  • Optimized Monetization: By informing your subscribed users about new premium offers, you boost your revenue.
  • Prospect Conversion: Targeting prospects with special offers or subscription incentives can turn free users into paying subscribers.
Discover how these push notifications can transform your app into a highly targeted communication tool. Don't wait any longer to try them out!

Keep reading

  5 min read

Siri Actions: ask your GoodBarber iOS app for its latest article or video

Siri Actions now answers two new questions: the latest article and the latest video in a section of a GoodBarber iOS app. Siri names the item and offers to open it by voice. They reach every app with its next store update. Siri Actions is the set of questions a GoodBarber iOS app answers out loud, for newspapers, radio stations, schools, organizations and any app that publishes content. Its first question, "What's new", gives an overview of your home screen. When we launched it in September 2026, we said the next one would be the latest article in a section. Here it is, and the latest video comes with it. Each goes straight to one item and offers to open it. Your audience goes from a question to the article in a single conversation, without searching for it.

  7 min read

How do I adjust the shadow in my app?

In GoodBarber, a list's shadow turns on in one tap: 3 px offset, 6 px blur, black at 20%. Then adjust it down to the pixel, color included.