IAB (Interactive Advertising Bureau) released a new Transparency and Consent Framework version, the TCF V2. The aim is to provide transparency between Publishers (Site owner displaying ads), ad networks, and Vendors (ads suppliers) by using CMP (Consent Management Platforms) that are verified by the IAB.

If you display ads on your GoodBarber apps via AdMob, Google Ad Manager, and Google AdSense to your European and Uk visitors, then this is for you. 

To comply with Google’s EU User consent policy, GoodBarber implemented Google’s CMP Funding Choices. Funding Choices is a Consent Management Platform (approved by the IAB TCF v2) that integrates with Google’s advertising services to help you navigate user choice for privacy regulations like GDPR and CCPA.
 

As GoodBarber Resellers, you monetize your savoir-faire by creating apps for your clients. To bill your services, the 3 most common methods are: 
- App creation fees
- Subscriptions (maintenance and infrastructure fees)
- Sell additional services

Most of our Resellers, charge according to the first 2 methods but often forget the 3rd method: "sell additional services".

On December 31, 2020, the new security requirements imposed on banks and payment processors by the Payment Services Directive 2 (PSD2) will be taking effect in the European Economic Area (EEA) countries. The European standard called SCA (Strong Customer Authentication) comes out, which is version 2 of the payment by 3D Secure. 

GoodBarber has taken all the necessary steps to comply with the new standard and SCA has been implemented in our Shopping Apps. 
All you need to do on your side is to rebuild your app to benefit from this update and submit the new version to the Stores. 

Let's find out in more detail, what SCA is all about and what it means for your app. 

Article updated 11/18/2020



Cyber Monday is the biggest day for online shopping and it’s right around the corner. 
What used to be a day for tech and electronics is now for every eCommerce and is part of a weekend (BFCM) which marks the start of the holiday shopping season 
Mobile continues to prove itself as a critical channel for engaging holiday shoppers. In 2019, from Black Friday through Cyber Monday, Total sales hit $9.4 billion—up nearly 19% from $7.9 billion in 2018. Online sales via smartphones grew 46%   from last year, accounting for 33% of all Cyber Monday sales in 2019.

So how do you stand out in the crowd and compete with the big deals from the big brands?
Think mobile-first. If you are just starting as an eCommerce with your GoodBarber Shopping, it is a great time to make your entrance on the market as more and more customers are turning to their mobile to complete their holiday shopping.
Your Shopping App gives you an edge over other retailers. Retailers who have a Shopping App register 3X more conversions than their website. 

When you're a GoodBarber Reseller, you can create an unlimited number of apps and you also have access to the Reseller Dashboard, which allows you to manage all these apps. Nevertheless, the GoodBarber team's work goes further. On top of that, our Marketing team is constantly creating new resources to help you grow your agency and become a successful app reseller.

What resources are available to resellers?

This month we present you some new features, especially in terms of Shopping Apps. 

First of all, know that you can now set a time zone and apply it to your entire shop, from the Settings > Shop info of your back office. Once the timezone has been chosen, it will be applied to all the elements of your app, such as emails, dates displayed on your shop, etc. It will become the reference time zone of your shop. 

Then, and at the same place, you will be able to choose the date and time format that will be applied to your shop. 

And finally, a new line is displayed in your link manager: the "Product details" line. Got it? You can now create links towards the product pages. 

You'll find below a summary of the improvements and updates made during the month of October 2020:

 

Visual Apps is a mobile marketing agency working mainly in the Occitan region in France. Chan and his team are helping businesses and associations in the region increase their mobile audience. In March 2020, during the 1st lockdown, Visual Apps launched a solidarity initiative, offering its services free of charge to companies in difficulty.

Every day, new podcasts are published on different platforms (Spotify, iTunes, etc). Podcasting is now mainstream and attracts tens of millions of people every week, generating more and more revenue. 
According to this report from The Verge, the podcast industry revenue in 2018 was $479.1 million and will likely create $1 Billion annual revenue by 2021.
“Technology, Media, And Telecommunications Predictions 2020” report that the podcasting business could grow to more than $3.3 billion by 2025.

This is clearly a lucrative industry that has a lot of room for innovation.  If you're thinking of creating a podcast, this is definitely the right time.
 

This month we've redesigned a section very appreciated by podcast lovers. I'm talking about the Sound section of your GoodBarber Classic apps. We are pleased to announce the release of a must-have feature: Mini Player. 

From now on, your users will be able to browse the app while continuing to listen to the content of your Sound and Live sections. All this while always viewing the player at the bottom of their screen, no matter what view they are in!  

We also worked on a new template for the details page of your Sound section, I let you discover it in your back office ;) 
 
You will find below the summary of the improvements and updates made during the month of September 2020:

This article was first published on Tuesday, May 17th 2016

Let's say you've opted to create an app by using an app builder. 
Good choice, you've chosen the best of both worlds: getting access to a wide range of features to make your beautiful app, without mastering any coding language. This is possible  thanks to the power of no-code technology. 

Let's say you are also obsessed to get the best for your app, and you dedicate some time to test regularly new app builders, in order to make your app better. Maybe you've discovered a better app builder than the one you are actually using, and you are wondering what is at stake when switching app builders. This article will tell you how to switch app builders smoothly.