Written by Marie Pireddu on Wednesday 16 December 2020
For your Shopping App, as for any online shop, the checkout is one of the most important steps. How smooth (or not) the buyer experience is at this moment will determine if your potential client finalizes the purchase or not.
When you know that the average cart abandonment rate is 69.57% , you'll want to optimize your checkout page. Lucky for you, GoodBarber is always looking for ways to enhance your shopping app.
In addition to already existing optimization features such as one-click payment, quick-buy button, we have now released the Fast Checkout add-on.
Written by Christophe Spinetti on Friday 11 December 2020
Agencies often wonder if they can use their own developer account to publish their clients' apps or if they should ask their clients to create their own accounts. Let's be clear right now, it is mandatory to use your clients' accounts to publish their apps. This may seem restrictive but these are clear rules enacted by Apple and Google for the management of their Stores. They want to be contractually bound to the owner of the content, i.e. your client, not you.
More details on Apple guidelines
More details on Google Policies
Written by Jerome Granados on Tuesday 8 December 2020
Each year, Apple suspends app reviews during the Christmas week. This year App Store Connect will not be accepting any submission from December 23 to 27 (Pacific Time).
Here are the different scenarios and see the impact of this announcement on your iOS submission.
Written by Mathieu Fancello on Wednesday 2 December 2020
This month we've been working to help you comply with the new standards. No jealousy this time, one is for Shopping Apps, and the other for Classic Apps:
- SCA payment: On December 31, 2020, the new security requirements imposed on banks and payment organizations by the Payment Services Directive 2 (PSD2 ) will take effect in the countries of the European Economic Area (EEA). The European standard called SCA (Strong Customer Authentication), which is version 2 of the 3D Secure payment, will then come out.
- Transparency and Consent Framework: The IAB (Interactive Advertising Bureau) has published a new version of the Transparency and Consent Framework, TCF V2. The objective is to ensure transparency between publishers (owners of sites displaying ads), ad networks, and suppliers (ad suppliers) using CMPs (Consent Management Platforms) that are verified by the IAB.
Written by Marie Pireddu on Monday 30 November 2020
This pandemic is having an immediate and long-term impact on small businesses. From lockdown to restrictions, and social distancing, small business owners have had to adapt and find solutions to keep their business running.
Digital channels are becoming the new norm. For example, local farmers have been embracing digital technologies as a way to directly sell produce.
A positive trend from this new norm is the support for small and local businesses. People are specifically seeking out local, independently-owned businesses. Many social media campaigns are dedicated to shopping locally and #supportlocalbusiness or #shoplocal are trending.
At GoodBarber, we’re here to support you and help you keep your business open by offering you solutions adapted to your needs.
Written by Marie Pireddu on Friday 27 November 2020
IAB (Interactive Advertising Bureau) released a new Transparency and Consent Framework version, the TCF V2. The aim is to provide transparency between Publishers (Site owner displaying ads), ad networks, and Vendors (ads suppliers) by using CMP (Consent Management Platforms) that are verified by the IAB.
If you display ads on your GoodBarber apps via AdMob, Google Ad Manager, and Google AdSense to your European and Uk visitors, then this is for you.
To comply with Google’s EU User consent policy, GoodBarber implemented Google’s CMP Funding Choices. Funding Choices is a Consent Management Platform (approved by the IAB TCF v2) that integrates with Google’s advertising services to help you navigate user choice for privacy regulations like GDPR and CCPA.
Written by Christophe Spinetti on Friday 27 November 2020
As GoodBarber Resellers, you monetize your savoir-faire by creating apps for your clients. To bill your services, the 3 most common methods are:
- App creation fees
- Subscriptions (maintenance and infrastructure fees)
- Sell additional services
Most of our Resellers, charge according to the first 2 methods but often forget the 3rd method: "sell additional services".
Written by Marie Pireddu on Wednesday 25 November 2020
On December 31, 2020, the new security requirements imposed on banks and payment processors by the Payment Services Directive 2 (PSD2) will be taking effect in the European Economic Area (EEA) countries. The European standard called SCA (Strong Customer Authentication) comes out, which is version 2 of the payment by 3D Secure.
GoodBarber has taken all the necessary steps to comply with the new standard and SCA has been implemented in our Shopping Apps.
All you need to do on your side is to rebuild your app to benefit from this update and submit the new version to the Stores.
Let's find out in more detail, what SCA is all about and what it means for your app.
Written by Marie Pireddu on Wednesday 18 November 2020
Article updated 11/18/2020
Cyber Monday is the biggest day for online shopping and it’s right around the corner.
What used to be a day for tech and electronics is now for every eCommerce and is part of a weekend (BFCM) which marks the start of the holiday shopping season
Mobile continues to prove itself as a critical channel for engaging holiday shoppers. In 2019, from Black Friday through Cyber Monday, Total sales hit $9.4 billion—up nearly 19% from $7.9 billion in 2018. Online sales via smartphones grew 46% from last year, accounting for 33% of all Cyber Monday sales in 2019.
So how do you stand out in the crowd and compete with the big deals from the big brands?
Think mobile-first. If you are just starting as an eCommerce with your GoodBarber Shopping, it is a great time to make your entrance on the market as more and more customers are turning to their mobile to complete their holiday shopping.
Your Shopping App gives you an edge over other retailers. Retailers who have a Shopping App register 3X more conversions than their website.
blog_write_no_author Thursday 12 November 2020
Written by Mathieu Fancello on Wednesday 4 November 2020
This month we present you some new features, especially in terms of Shopping Apps.
First of all, know that you can now set a time zone and apply it to your entire shop, from the Settings > Shop info of your back office. Once the timezone has been chosen, it will be applied to all the elements of your app, such as emails, dates displayed on your shop, etc. It will become the reference time zone of your shop.
Then, and at the same place, you will be able to choose the date and time format that will be applied to your shop.
And finally, a new line is displayed in your link manager: the "Product details" line. Got it? You can now create links towards the product pages.
You'll find below a summary of the improvements and updates made during the month of October 2020:
Written by GoodBarber Team on Monday 2 November 2020