COVID-19 has drastically impacted our daily lives. As remote working and social distancing have become the new norm, consumer behavior has shifted from in-person to digital channels.

People re-discovered that they can find everything they need online. Businesses have had to adapt their offer and find innovative ways to meet their customers' new expectations.
 

The apps ecosystem has been positively impacted by this shift in behaviors, which is good news for mobile app resellers.

In January 2018, we featured in our showcase, the beautiful "the Killarney Official App". 

The Official Killarney app is the ultimate, exhaustive guide for tourists or even locals of this Irish city while remaining very user-friendly.

We caught up with Alexandra and Jonathan to see how the Killarney Official has grown and what they are up to now. 

As you know, we strive to constantly develop our features and provide you with the tools to be successful.

After releasing the Google AMP - Mobile Accelerated Pages - Add-on.-on for Shopping App last December, we are now making this add-on available on Classic Apps as well. 

The AMP (accelerated mobile page) format was created by Google with the aim of making it easier and faster to load web pages on mobile phones.
With this Add-On, you will be able to increase your visibility and drive more traffic.

Indeed Google highlights pages using AMP technology in its search results. AMP pages appear either in the AMP carousel at the top of the first results page, or in traditional results, with the AMP label. You therefore greatly increase your visibility and your chances of traffic on your shop.

With this technology you ensure that your pages are loaded almost instantly resulting in a perfect user experience and increased customer retention. 

No rest at GoodBarber in August! Two new add-ons have been published and you might be particularly interested if you're using GoodBarber for your Shopping App.
 

• "Quick Buy " add-on: Your clients will now be able to easily add products to their cart from the Home page of your app (widget List of products° or while browsing a collection. Once your clients have added the product, the button will say "added". Clients will never have to leave the page they're browsing, therefore increasing the chance of them browsing your catalog further, which will result in an increase in your average cart. 

• "Store Locator " add-on: Give your clients a quick overview of your different store locations and simplify their shopping experience by allowing them to find you instantly. 

Many brick-and-mortar shops had been facing a tough situation these past few months due to the lockdowns imposed in many countries by the Covid-19. 

Some had taken the right decision to move their business online. Their online shops allowed them to keep selling their products and stay in touch with their clients.

 But as we mentioned in a previous article, e-Commerce is a tough competitive market. So how can your independent business compete? By becoming your neighborhood champion and taking advantage of your actual physical location. 

By offering a fast local delivery option and a convenient in-store pickup, you provide your clients with the flexibility and convenience they need. 
 

With the idea in mind, GoodBarber is now offering Local Delivery + Pickup apps, with key features dedicated to boost your sales and grow your local client base. 

Did you know? 88% of all mobile searchers visit a related store they have searched for?

With our new Store locator add-on, you can now merge your online and offline business.
It allows you to display your store locations on your shopping app and help your clients find you easily, simplifying the shopping experience.
 

Easy navigation and smooth ordering process are two of the main reasons shoppers will stay or leave a shopping app. 

You can improve this shopping experience by creating smooth ordering directly from the Home page or from a collection. Instead of navigating to single product pages, your clients can shop directly from the products list

By allowing your clients to quickly select products, you can speed up their shopping flow on your app, which then will result in increasing your conversion rate. It might also encourage them to buy more.

For example, if you're a caterer or selling beauty product, your clients are most likely going to buy more than one product from you. If they are buying a facial cleanser, they will probably also buy a moisturizer or exfoliant. 

Thank to our new add-on, you can now add this feature to your Shopping App. 

This month we have several novelties to present you and which concern the Shopping Apps!  

First of all, two new features in the checkout process:

• You can now customize the wording of the fields concerning the company, the VAT number, and the phone number of your clients.
• You can activate a new free field, the "Client note" field, which will allow your users to send you any message when placing an order.

Then a brand new add-on! The "In-store pickup". It allows your clients to place their orders from your app and to pick it up in your shop. Convenient right?

You can find below a summary of the developments and updates made during July, 2020.

In today’s society, we rely heavily on our smartphones and apps. Our daily life, personal and professional, depends on numerous apps.
According to a survey by TechCrunch, smartphone users spend over 3 hours on mobile apps, and over 80% of Facebook’s advertising revenue comes from mobile apps. The mobile app industry has become a competitive one. You now need innovative ideas to stand out from the crowd. 
Integrating social media into your mobile app development process can boost your marketing strategy and app download.

e-Commerce is a tough competitive market. With large companies taking the main share of the market, what do local, independent businesses have to offer to compete? Shops! Their actual physical location. 

Thanks to our new add-on “In-store pickup”, local shops can now increase in-store foot traffic, boosting sales and client satisfaction. 

You’ve taken the right step by deciding to create an app. And you already know that promoting your app and setting a marketing strategy will be important for its success. 

 But sometimes it can be difficult to know where to start.  Or what to focus on depending on if you’re just starting creating your business, if you’re about to launch it, or are now looking to take your business to the next level.

 We gathered for you all our best articles to guide you along your journey.