GoodBarber eCommerce app: reward your customers and increase sales with a loyalty program
Written by Marie Pireddu on
We're happy to announce the release of the Loyalty Program Extension for GoodBarber eCommerce apps.
Read on to learn the benefits of offering a Loyalty Program and how to set this new feature in your app.
What is a loyalty program
Typically, these loyalty programs work by giving customers points or some other type of reward for every purchase they make. These points can then be redeemed for discounts, free products, or other perks. The more a customer spends, the more points they accumulate, and the better rewards they can earn.
The goal of a loyalty program is to create a sense of community and belonging between the customer and the eCommerce business, which can help to increase customer retention and overall revenue for the business.
Loyalty programs are a proven marketing strategy used to:
- Increase customer lifetime value and repeat purchases
- Boost sales
- Stand out from competitors
- Build customer loyalty
- Improve customer retention
The most appreciated perks according to a YouGov study commission by Bolt are reward points and cash backs (66%), Discounts (64%), and lastly Free shipping (55%).
Why add a loyalty program to your GoodBarber eCommerce app?
1. It increases sales
Implementing loyalty programs can have a substantial impact on your online sales. By offering customers rewards in the form of loyalty points for their purchases, you can incentivize repeat business and foster long-term customer loyalty. Naturally, the value of these points lies in the benefits they offer. It is up to you to determine whether you will provide a fixed amount of the total purchase or a percentage discount to customers using their loyalty points.
2. It's Cost-Effective
In general, retaining your existing customers is more cost-effective than acquiring new ones. Building credibility with your current consumers requires a significant investment of effort, time, and resources, and fostering a loyal customer base from scratch takes a considerable amount of dedication. On the other hand, since your current customers have already experienced your product, it is less expensive to persuade them to make repeat purchases than it would be to convince a new customer to give your business a chance.
3. It increases Brand Awareness
Implementing loyalty programs can help you reach more people in a natural way. When customers receive an incentive with their purchase, they are more inclined to spread the word about your business or service to their friends and family. Since acquiring new customers can be pricey, loyalty programs provide a reliable means of reducing that cost.
4. It improves Customer Satisfaction
Online businesses that offer rewards programs provide a better shopping experience for their customers. By implementing customer loyalty programs, you can ensure higher client satisfaction. The incentives you provide demonstrate that you value your customers not just as one-time purchasers but also as long-term partners in your business.
How to set up your loyalty program in your app back office?
For each purchase made in your app, your customer will accumulate points. This accumulation of points is done automatically. No specific action is required from your customer. Once the number of points reaches a threshold that you have defined, your customer receives a reward. You are the one who determines the correspondence between the amount spent in your app and the number of points obtained. You can also set a validity period for the use of points
In your app back office, from the menu Marketing > Loyalty > Loyalty program.
The page will contain two tabs: Rules and Reward.
In the Rules tab, the client will be able to set up his loyalty program by choosing:
How many points are generated for a specific amount spent
The name of the points (miles, stars, stamps, …)
The specific amount to spend to earn the defined number of points
The expiration date of the points
- When to send the expiration mail reminders
In the Reward tab, you will define all the conditions of the reward:
- Reward name
- Number of points needed to earn the reward
- Type of discount (fixed amount or percentage)
- Validity period
When is the discount generated?
When the order is paid and successfully closed, meaning its status is Delivered or Finished:
The points generated by the order are credited to the customer
then, if the customer has reached the number of points needed, one coupon restricted to this customer is automatically generated. The number of points for this reward is also automatically deducted from the customer's total points. They keep the remaining points.
You've set the number of points needed to obtain a coupon at 1000.
Customer Doe has already earned 900 points and placed an order that credits them an additional 200 points. While the order is “Pending”, the points are not yet seen on Customer Doe's profile.
When the customer receives their products and the order status is changed to “Delivered” or “Finished”, then the number of points, in this case, 200, is added to the profile. The customer has now a total of 1100 points, which is enough points to generate a coupon.
Customer Doe is happy to be notified that they received a coupon.
Indeed, when your customers get a reward, you can inform them by push notification and email.
The content of the email and the notification are 100% customizable from your back office. You will be able to create a message in harmony with your communication style.
The push notification and email are sent automatically. They are sent as soon as the reward is obtained. When the customer opens the notification, they will be directed to their user profile, on the list of discounts. The email contains the discount code.
You also have the possibility to send automatic emails to alert your customer about the upcoming expiration of their loyalty points. You can warn them 2 months, 1 month, 2 weeks, or 1 week before their points expire. This is a good way to encourage your customer to place a new order on your app because, with each new order, the validity of the points is reset.