Resellers: How to use social media to boost your acquisition?

Written by Christophe Spinetti  on  Friday 22 January 2021

As a reseller, your main goal is to find clients to sell apps to. In our Agency Spotlight+spotlight/ series, you'll find examples of successful Resellers who give ideas on their acquisition strategy. Although we know that word of mouth and business development are important in your business, we are convinced that social media can help you generate even more interesting leads. We've worked with our Traffic Manager, Michaël Vergamini, to present you with strategies to boost your acquisition using social media:

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Shopping App: Create targeted marketing campaigns thanks to our new Clients Export feature

Written by GoodBarber Team  on  Thursday 21 January 2021

Thanks to your feedback, we continuously improve our Shopping Apps to offer you a complete platform that will help you boost sales and build a loyal clientele. 
The Clients/Leads export feature is the result of this feedback. 

In the article below you will find out how it works in your GoodBarber back office but also how to create targeted marketing campaigns using this data. 

 

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No-code, did you say no-code?

Written by Jerome Granados  on  Wednesday 13 January 2021

No-code is a term that is currently in vogue. Not a day goes by without a new no-code tool being posted on Product Hunt.

No-code, low-code, all these tools are there to allow you to do extraordinary things, without writing a single line of code. 

You're immediately thinking about GoodBarber? You're right :) With GoodBarber, you can create an app of your restaurant, an app of your grocery store, an app of your clothing store or an app of your local newspaper without any technical knowledge... but you already know that. 

What you may not know is that GoodBarber teams have been offering no-code tools for 20 years! Yes, 20 years ;)

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Resellers: Why it is essential to create Demo Apps

Written by Christophe Spinetti  on  Friday 8 January 2021

There are 2 types of Apps with GoodBarber: Shopping Apps and Content Apps. In all, GoodBarber offers over 500 features and new ones are released regularly. With a GoodBarber Reseller subscription, you can create unlimited Apps, and therefore, you can create as many demo apps as you want. 

Now, this is why creating demo apps is good practice.

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What's new at GoodBarber? December 2020

Written by Mathieu Fancello  on  Wednesday 6 January 2021

That's it 2021 is finally here! After this rather special year, the  GoodBarber team wishes you all the best for the coming year and of course a lot of success in your journey as an app creator! 

In December, we worked on a new Fast Checkout add-on. We created it to simplify the payment process and remove unnecessary steps for your clients. Depending on the shipping method activated in your shop, during the ordering process, your clients will only be asked to provide specific information about the chosen shipping method. No more time wasted filling in unnecessary details! 

You'll find below a summary of the improvements and updates made during the month of December 2020
 

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Happy New Year!

Written by Marie Pireddu  on  Friday 1 January 2021

Happy New Year from all of us at GoodBarber. 
All our best wishes for 2021 :)

Pace e Salute!

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You can now add a Form to your Shopping App

Written by Marie Pireddu  on  Monday 28 December 2020

Already available in the Classic App, the Contact Form is now available for your Shopping App. 

This great tool is the perfect way to interact with your clients. 

 

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The Developer Tool add-on now available in Shopping Apps

Written by Marie Pireddu  on  Monday 28 December 2020

This popular add-on on our Classic platform is now available for Shopping Apps! 

With the JSON add-on, you can access hidden settings as well as personalize your app even more. 
It is also a great feature for Resellers wanting to offer more options to their clients.

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2020, A GoodBarber year in review

Written by Marie Pireddu  on  Wednesday 23 December 2020

What a year, right?

The Covid-19 pandemic has been one of the main events that made 2020 a year like no other. 
It changed our way of working as we knew it.
It took its toll on many communities and small businesses.
Being present on digital channels has proven to be a must for these businesses. 

2020 has been a year of unprecedented changes and challenges. But we remain optimistic. We've seen the people helping people. Businesses stepping up and even grow. 

As we are a few days away from leaving 2020 behind, we take a moment to look at GoodBarber's key moments. 

 

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Optimize your checkout process with the Fast Checkout add-on

Written by Marie Pireddu  on  Wednesday 16 December 2020

For your Shopping App, as for any online shop, the checkout is one of the most important steps. How smooth (or not) the buyer experience is at this moment will determine if your potential client finalizes the purchase or not. 

When you know that the average cart abandonment rate is 69.57% , you'll want to optimize your checkout page. Lucky for you, GoodBarber is always looking for ways to enhance your shopping app.
In addition to already existing optimization features such as one-click payment, quick-buy button, we have now released the Fast Checkout add-on. 


 

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Your client's developer accounts vs. your own

Written by Christophe Spinetti  on  Friday 11 December 2020

Article originally published 07/10/2017.


Agencies often wonder if they can use their own developer account to publish their clients' apps or if they should ask their clients to create their own accounts. Let's be clear right now, it is mandatory to use your clients' accounts to publish their apps. This may seem restrictive but these are clear rules enacted by Apple and Google for the management of their Stores. They want to be contractually bound to the owner of the content, i.e. your client, not you.

More details on Apple guidelines
More details on Google Policies
 

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App Store Connect Holiday: Dec 23 – 27

Written by Jerome Granados  on  Tuesday 8 December 2020

Each year, Apple suspends app reviews during the Christmas week. This year App Store Connect will not be accepting any submission from December 23 to 27 (Pacific Time).

Here are the different scenarios and see the impact of this announcement on your iOS submission.

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What's new at GoodBarber? November 2020

Written by Mathieu Fancello  on  Wednesday 2 December 2020

This month we've been working to help you comply with the new standards. No jealousy this time, one is for Shopping Apps, and the other for Classic Apps:
 

  • SCA payment: On December 31, 2020, the new security requirements imposed on banks and payment organizations by the Payment Services Directive 2 (PSD2 ) will take effect in the countries of the European Economic Area (EEA). The European standard called SCA (Strong Customer Authentication), which is version 2 of the 3D Secure payment, will then come out.
  • Transparency and Consent Framework: The IAB (Interactive Advertising Bureau) has published a new version of the Transparency and Consent Framework, TCF V2. The objective is to ensure transparency between publishers (owners of sites displaying ads), ad networks, and suppliers (ad suppliers) using CMPs (Consent Management Platforms) that are verified by the IAB.
 

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How an app can help you keep your business open ?

Written by Marie Pireddu  on  Monday 30 November 2020

This pandemic is having an immediate and long-term impact on small businesses. From lockdown to restrictions, and social distancing, small business owners have had to adapt and find solutions to keep their business running. 
 

Digital channels are becoming the new norm. For example, local farmers have been embracing digital technologies as a way to directly sell produce. 
 

A positive trend from this new norm is the support for small and local businesses. People are specifically seeking out local, independently-owned businesses. Many social media campaigns are dedicated to shopping locally and #supportlocalbusiness or #shoplocal are trending. 
 

At GoodBarber, we’re here to support you and help you keep your business open by offering you solutions adapted to your needs.

 

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Classic App: comply now with the iAB new Transparency and Consent Framework

Written by Marie Pireddu  on  Friday 27 November 2020

IAB (Interactive Advertising Bureau) released a new Transparency and Consent Framework version, the TCF V2. The aim is to provide transparency between Publishers (Site owner displaying ads), ad networks, and Vendors (ads suppliers) by using CMP (Consent Management Platforms) that are verified by the IAB.

If you display ads on your GoodBarber apps via AdMob, Google Ad Manager, and Google AdSense to your European and Uk visitors, then this is for you. 

To comply with Google’s EU User consent policy, GoodBarber implemented Google’s CMP Funding Choices. Funding Choices is a Consent Management Platform (approved by the IAB TCF v2) that integrates with Google’s advertising services to help you navigate user choice for privacy regulations like GDPR and CCPA.
 

 

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Reseller: how to generate more revenue ?

Written by Christophe Spinetti  on  Friday 27 November 2020

As GoodBarber Resellers, you monetize your savoir-faire by creating apps for your clients. To bill your services, the 3 most common methods are: 
- App creation fees
- Subscriptions (maintenance and infrastructure fees)
- Sell additional services

Most of our Resellers, charge according to the first 2 methods but often forget the 3rd method: "sell additional services".

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Important update for your Shopping App: SCA payment

Written by Marie Pireddu  on  Wednesday 25 November 2020

On December 31, 2020, the new security requirements imposed on banks and payment processors by the Payment Services Directive 2 (PSD2) will be taking effect in the European Economic Area (EEA) countries. The European standard called SCA (Strong Customer Authentication) comes out, which is version 2 of the payment by 3D Secure. 

GoodBarber has taken all the necessary steps to comply with the new standard and SCA has been implemented in our Shopping Apps. 
All you need to do on your side is to rebuild your app to benefit from this update and submit the new version to the Stores. 

Let's find out in more detail, what SCA is all about and what it means for your app. 

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How to transition from a desktop product to mobile? (Infographic)

blog_write_no_author  Thursday 12 November 2020

Article updated 11/112020



Should I move my business to mobile? You already know our answer, but the question is, how to transition from a desktop product to a mobile application. In terms of user expectations and usability, a mobile app is a different product altogether. Because we make a point of accompanying you every step of the way, here are a few elements to have in mind when looking to make this oh so important switch.

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What's new at GoodBarber? October 2020

Written by Mathieu Fancello  on  Wednesday 4 November 2020

This month we present you some new features, especially in terms of Shopping Apps. 

First of all, know that you can now set a time zone and apply it to your entire shop, from the Settings > Shop info of your back office. Once the timezone has been chosen, it will be applied to all the elements of your app, such as emails, dates displayed on your shop, etc. It will become the reference time zone of your shop. 

Then, and at the same place, you will be able to choose the date and time format that will be applied to your shop. 

And finally, a new line is displayed in your link manager: the "Product details" line. Got it? You can now create links towards the product pages. 

You'll find below a summary of the improvements and updates made during the month of October 2020:

 

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How can your app comply with the new Google Play Privacy Policy requirements?

Written by GoodBarber Team  on  Monday 2 November 2020

As of March 15, 2017, the Play Store will require all published Android apps to provide a valid Privacy Policy. This rule will apply to apps requesting or handling "sensitive user or device information". Don’t worry, we’ve got you covered. Here are some precautionary measures you can take.

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Agency Spotlight: Visual Apps boosts small businesses digital marketing

Written by Christophe Spinetti  on  Friday 30 October 2020

Visual Apps is a mobile marketing agency working mainly in the Occitan region in France. Chan and his team are helping businesses and associations in the region increase their mobile audience. In March 2020, during the 1st lockdown, Visual Apps launched a solidarity initiative, offering its services free of charge to companies in difficulty.

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Take your podcast to the next level with a mobile app

Written by Marie Pireddu  on  Wednesday 14 October 2020

Every day, new podcasts are published on different platforms (Spotify, iTunes, etc). Podcasting is now mainstream and attracts tens of millions of people every week, generating more and more revenue. 
According to this report from The Verge, the podcast industry revenue in 2018 was $479.1 million and will likely create $1 Billion annual revenue by 2021.
Technology, Media, And Telecommunications Predictions 2020” report that the podcasting business could grow to more than $3.3 billion by 2025.

This is clearly a lucrative industry that has a lot of room for innovation.  If you're thinking of creating a podcast, this is definitely the right time.
 

 

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What's new at GoodBarber? September 2020

Written by Mathieu Fancello  on  Wednesday 7 October 2020

This month we've redesigned a section very appreciated by podcast lovers. I'm talking about the Sound section of your GoodBarber Classic apps. We are pleased to announce the release of a must-have feature: Mini Player

From now on, your users will be able to browse the app while continuing to listen to the content of your Sound and Live sections. All this while always viewing the player at the bottom of their screen, no matter what view they are in!  

We also worked on a new template for the details page of your Sound section, I let you discover it in your back office ;) 
 
You will find below the summary of the improvements and updates made during the month of September 2020:

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7 good reasons to create an app with GoodBarber

Written by GoodBarber Team  on  Thursday 1 October 2020

Creating an app may seem long and difficult, but we have planned everything to facilitate the task. Indeed, GoodBarber enables you to :

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