From your shop to their doorsteps with the local delivery add-on

Written by Marie Pireddu  on  Wednesday 20 May 2020

To continue our series of add-ons dedicated to local businesses, Local delivery is now available for your Shopping App.

Delivery is the last step to getting your products to your clients and is just as important as the shopping process. Offering the right delivery option for your online shop enhances the experience and helps clients retention.
 

 Did you know that only 21% of retailers offer an option for fast delivery, while customers expectations in that domain increase? With this new add-on, you’re staying a step ahead of your competition and therefore increase your sales.

With Local Delivery,  you can set up your delivery zones by zip code and offer fast delivery to your nearest clients. 
 

Read more

A new payment gateway for your Shopping App: Offline payment

Written by Marie Pireddu  on  Wednesday 20 May 2020

We really take it to heart to constantly improve our Shopping Apps.
Following your feedback, we will be launching a series of add-ons perfect for all local businesses. They will allow you to boost your sales, grow your local client base and strengthen your online presence 

Our first add-on is Offline Payment. With this add-on you facilitate your clients' shopping experience by allowing  them to pay outside the app

Read more

What's new at GoodBarber? April 2020

Written by Mathieu Fancello  on  Wednesday 6 May 2020

This month we offer you several new features, especially on the Shopping apps side.
 

As you know, we strive to constantly develop our features, especially when they come from your suggestions. Many of you have asked us and we listened : Mercado Pago is now available as a payment gateway in your Shopping App.

​Launched in 2003, Mercado Pago is an Argentina-based digital payment platform available to consumers and businesses exclusively in Latin America. Since its launch, Mercado Pago has been rolled out across the region in eight key countries: Argentina, Brazil, Chile, Colombia, Mexico, Peru, Uruguay, and Venezuela.

You can find below a summary of the developments and updates made during April, 2020.

Read more

Mercado Pago is now available in your Shopping App

Written by Marie Pireddu  on  Wednesday 22 April 2020

​As you know, we strive to constantly develop our features, especially when they come from your suggestions. Many of you have asked us and we listened : Mercado Pago is now available as a payment gateway in your Shopping App.

Read more

How can an app help you support your community

Written by Marie Pireddu  on  Wednesday 15 April 2020

First, as we continue with our 5th week of working from home, we hope that everyone is safe and healthy. 
As the Covid-19 situation evolves worldwide, it has created new challenges for everyone. From working from home to social distancing, we all need to adapt. 
It made it increasingly difficult for people to stay connected, even in an era of social media high. 

Social distancing has also had a strong impact on small businesses and the local economy. 
Small businesses are often major contributors to the heart of a community.

But with the help of technology, we believe here at GoodBarber that an app can help you to recreate these connections and help your community at the same time. If you are still wondering about the cost of creating an app, you can find more info here

You have the possibility to easily create different types of apps.

Read more

What's new at GoodBarber? March 2020

Written by Mathieu Fancello  on  Thursday 2 April 2020

The month of March was disrupted all around the world by the health crisis. Even though the situation is more difficult, the GoodBarber teams have taken steps to ensure that the company's productivity does not suffer. A few weeks ago, we unveiled our new exclusive home-working organization , and it is under these conditions that our technical teams have carried out the developments listed below. We are now in our fourth week of containment and we intend to keep up the pace as long as it takes for the situation to return to normal. 

Don't forget to take care of yourself and others by staying home as much as possible! You can count on us to continue to provide you with the best service and allow you to fine-tune your app from the comfy seats of your couch :) 

This month we're releasing a new must-have feature for apps that use our Authentication add-on: Sign-in with Apple.  

It is Apple's authentication system that relies on the user's Apple ID and is designed to enhance the privacy of user data. Users can choose not to provide their email address to the apps in which they authenticate via Sign-in with Apple. In this case, Apple will create a unique, random email address that will act as a relay between the user and the third-party app. 

Apple has announced a change to the Apple Store's guidelines due to the release of Sign-in with Apple: all apps that offer at least one third-party authentication system will now be required to offer Sign-in with Apple. 

For you, this means that if you have enabled authentication via Facebook and/or Twitter in your GoodBarber app, Sign-in with Apple will automatically be enabled in your GoodBarber app. 

If you only use the GoodBarber authentication system, nothing changes for you :) 

You can find below a summary of the developments and updates made during March, 2020.

Read more

Agency Guide - The Complete Handbook for Selling Apps

Written by Marie Pireddu  on  Wednesday 1 April 2020

For anyone considering entering the app selling market or even already in it, we have good news—we’ve just released a newly updated guide for agencies, that will take you from A to Z with everything you need to know to be successful in the industry.

With Mobile sales statistics setting new records every year and shopping apps usage growing faster than any other category of apps, the development of Shopping Apps offers your new opportunities for business development and growing your clients' base by offering a complete and attractive portfolio. 

While selling mobile applications is quite a feasible activity for many to enter into, there is still a lot to consider when making the launch, and this ebook will be your companion in navigating through the process. 

Read more

Covid-19: GoodBarber adapts its offer to increase your communication capacities

Written by Jerome Granados  on  Friday 20 March 2020

 

Every day, in order to combat the spread of Covid-19, new countries are taking strong measures to limit the social interactions of their populations. Many people find themselves confined to their homes. Faced with this situation, communication tools become the only way left for us to interact with the outside world.
 

With your GoodBarber app, you have forged a strong bond with your users. The current situation requires stronger communication to share important information and announcements, in particular, to keep your clients informed of the measures you are taking in response to the pandemic. This is why GoodBarber is adapting its offers for the coming weeks in order to increase your communication capacities.

 

Read more

GoodBarber Feature Highlight: Couponing

Written by Marie Pireddu  on  Wednesday 18 March 2020

 

Nowadays, mobile presence is essential for businesses. But with so many offers available on the market, it has become difficult for companies to retain their customers. Therefore user engagement is a crucial point in mobile apps and PWA Marketing strategy.

One of GoodBarber main goals is to always provide you with the best product to manage your app and engage your users. Today we will highlight one of these tools : Couponing 

With the Couponing Add-On, we offer you a great tool to engage and retain your clients. It also simplify how you manage and analyze your coupons campaigns.

 

Read more

GoodBarber & Covid-19

Written by Jerome Granados  on  Monday 16 March 2020

As soon as the Covid-19 arrived in Europe via Italy mid february, we have watched carefully the development of this situation as trade between Italy and Corsica, where our Ajaccio headquarter is located, is important and on daily basis.

Since March 7th, the teams of our Ajaccio and Lisbon offices are working from home.
Since Friday, March 13, the team from the Coimbra and New York offices are also working from home. 100% of GoodBarber is now in "Work from Home" mode.

WFH is not something new for us. In our SaaS industry, we have a hyper-connected culture and organization. However, this is the first time that every one works remotely at the same time. Even if the adoption of this new configuration requires us much less effort than other more traditional companies, we consider that we are still in the learning phase to find an optimal way to operate. Creating the best conditions so that the totality of GoodBarber's collaborators and their families remains safe is our priority. 

As the Covid-19 pandemic spreads across the planet, the reactions of individuals, businesses and public authorities to this crisis are quite mixed. For our part, we remain convinced that we must act quickly, without waiting for political decisions which sometimes take a long time to come. I do not know if it is our internet culture, our curiosity, our search for truth, our desire to understand, our way of tackle problems, or something else, but we very early, individually and collectively at GoodBarber made the decision to work from home to prevent the spread of the virus around us.

Since mid-January, with the analysis of the evolution of the situation in Asia, detailed information has been made public by scientists from all over the world. Without being experts in epidemiology, they make it possible to understand what are the most effective actions to take to slow down the pandemic. Countries that have experienced major epidemics in their recent history, such as SARS in 2003, have acquired reflexes that European countries do not yet have. Very early on, they took wide-ranging measures to limit social interactions between individuals. The result is striking. It takes an average of 12 days for the number of Covid-19 cases to double in Asia, compared to 3 or 4 in Europe. European countries are applying containment measures late. France has even maintained local elections, creating a gathering of millions of people, in the midst of an epidemic!

In the past few weeks, we have tried to prepare ourselves as best we can to continue operating remotely, without compromising the service we provide. There we are. The next few months are going to be difficult for everyone. Stay away when you can and above all stay healthy! While waiting for this situation to resolve , see you on the web;)

Read more

How to create a memorable logo ?

Written by Marie Pireddu  on  Wednesday 11 March 2020

You can’t overestimate the importance of a great logo. It is the face of your business, the core of your branding. Your logo is the first impression of your business and should express the essence of its personality and make a memorable impression.
When Steve Jobs was looking to create the logo for his new venture NEXT, he hired Paul Rand who famously billed him $100,000. And Steve Job happily paid for it. 
(Paul Rand is also responsible for IBM slatted lines logo, ABC, UPS amongst others.)
That should show you the importance of creating a great logo for your brand!

In this article we will go over the different options to create your logo and top tips to follow.

Read more

AMP: is the future mobile-first or mobile-only?

Written by Marie Pireddu  on  Wednesday 4 March 2020

Speed is an integral part of web page design. And online retailers know all too well the importance of a page loading quickly. 47% of consumers expect a web page to load in 2 seconds or less, while a 1 second delay in page response can result in a 7% decrease in conversion (source: Kissmetrics ).
On Feb. 24, 2016: Google launched its Accelerated Mobile Pages (AMP) project with the aim of making it easier and faster to load web pages on mobile phones. On July 1st, 2018 they announced that all new sites will be indexed using mobile-first indexing. 

Read more

What's new at GoodBarber? February 2020

Written by Mathieu Fancello  on  Wednesday 4 March 2020

We announced at the end of 2019, the launch of the Add-ons Store for GoodBarber Shopping Apps. Today, we're happy to offer you two new add-ons that many of you had requested !

 

  •  Blog Add-on :   You can now enhance your Shopping app and showcase your products under a different angle by writing blog posts.
 
  • "Buy again" Add-on :  Shoppers are always looking to purchase products with as few clicks as possible. Especially if they are clients who simply want to reorder your products. The "Buy again" button allows them to renew an order with one simple click.

 
 You can find below a summary of the developments and updates made during February, 2020.
 

Read more

How to write your eCommerce Content Marketing Plan?

Written by Marie Pireddu  on  Wednesday 26 February 2020

 

What is content marketing? 
It’s a strategy of producing and publishing information for your clients that build trust and authority amongst your target audience, it builds relationships and community around your brand, therefore increasing engagements and helping boost sales. 
 Brands using content marketing have an average conversion rate of 2.9%, while the average rate for brands not using it is 0.5% 


You can choose between different platforms for your Content marketing strategy: emails, blog posts, YouTube videos etc... You can adapt depending on your skills and needs.

No matter the Content Marketing Platform chosen, the process remains the same: produce content that people want and effectively distribute it to be found via organic search or social media. 
 

Read more

New "Buy Again" button add-on

Written by Marie Pireddu  on  Tuesday 25 February 2020

Our Shopping App is constantly evolving and you can already enhance your shop with a few add-ons. 
Our latest addition: the “Buy Again" button.
With this new add-on, your clients can renew their orders with one-click. 

Shoppers are always looking to purchase products with as few clicks as possible. Especially if they know the product they want and they have already purchased it in the past.

This new add-on will speed up the process of completing a transaction resulting in an increase in conversion rates. 

Read more

What's new at GoodBarber? January 2020

Written by Mathieu Fancello  on  Wednesday 12 February 2020

Be ready, 2020 will be full of surprises for your apps!

For starter, discover a major novelty for your Shopping Apps: a new type of widgets available for your Home: Navigation widgets

Don’t wait, try them out! They offer unlimited possibilities to optimize the navigation on your app and guide your clients around your shop :)

Read more

Enhance your Shopping App with a Blog

Written by Marie Pireddu  on  Monday 10 February 2020

The add-on Blog is finally here!

You can now enhance your Shopping app and showcase your products under a different angle by writing blog posts. 

A blog is a great tool to optimize your content marketing strategy. It allows you to provide useful information to your users, tell the story around your brand, therefore building trust and authority amongst your audience. Also, the more content you publish, the more your PWA will be indexed, driving more traffic towards your shop.

Read more

5 mistakes to avoid with your Shopping App

Written by Marie Pireddu  on  Friday 10 January 2020

Mobile has changed the landscape of ecommerce and shopping apps have become a must.
As a result, brands might be in a rush to create their apps and get onto the Play Store and App Store as quickly as possible. 
However the most crucial factor to your e-commerce venture’s success is the quality of your mobile app. But too often businesses make poor choices, overlooking the needs of their clients base and not putting enough time in understanding the shopping experience on their side. 
The result? Bad reviews and poor performance. 

Here are the most common mistakes to avoid if you want your shopping app to be a success.

Read more

What's new at GoodBarber? December 2019

Written by Mathieu Fancello  on  Wednesday 8 January 2020

2020 is here and we would like first of all to wish you a happy new year from the GoodBarber team. We wish all the best for your app building adventures !

In December, we worked on the opening of the Add-ons Store for our Shopping Apps. As for GoodBarber Classic, the add-ons store is a library of additional features available for you to add or not to your back office.

3 add-ons are already available in the Shopping Apps catalog:

  • Products import/ Export: manage your product catalog in a record time thanks to the import/ export via .csv file. 
  • Google AMP: Increase the visibility of your products and improve your users' experience on your PWA
  • White Label: remove all mention of GoodBarber in your back office. 

Read more

Happy New Year!

Written by Marie Pireddu  on  Wednesday 1 January 2020

Happy New Year from all of us at GoodBarber. 
All our best wishes for 2020 :)

Pace e Salute!

 

Read more

Import/ Export your product catalog

Written by Marie Pireddu  on  Friday 27 December 2019

You’ve been asking for it and we listened.

The new Products Import / Export Add-On is now available the add-on catalog in your back office.
With this new feature you can manage your product catalog in a record time.
Once the Add-On installed, you will be able to import /export an unlimited number of products, in one click, from a single .csv file.
 

 

Read more

2019, a GoodBarber year in Review

Written by Marie Pireddu  on  Tuesday 24 December 2019

2019 has been quite the year! We’ve accomplished a great deal. 

From new releases to reaching new milestones, this year has been rich in events and celebrations

 

Read more

Shopping website or Shopping app?

Written by Marie Pireddu  on  Wednesday 18 December 2019

If you are reading this article, chances are you already know that Mobile is no longer a trend in eCommerce but an accepted standard in the online shopping journey. And while most retailers have invested in mobile responsive website, quite a few still wonder if they need a Shopping App. 

Let’s see what are the pros and cons of each platform and how you can use them for your business.

Read more

The benefits of Free Shipping

Written by Marie Pireddu  on  Wednesday 11 December 2019

Free shipping is one of the greatest marketing tools available to an online shop. It can motivate customers to buy more or give them an incentive to buy right away. This option has been around for so long that shoppers have begun to expect free shipping to be available almost on any online shops. According to a survey, 90% of people said that having an order ship for free is the biggest incentive to add more to their cart. Offering free shipping, whenever possible, has now become a necessity for online retailers.

Read more