Agency Spotlight: Visual Apps boosts small businesses digital marketing
Written by Christophe Spinetti on Friday 30 October 2020
Visual Apps is a mobile marketing agency working mainly in the Occitan region in France. Chan and his team are helping businesses and associations in the region increase their mobile audience. In March 2020, during the 1st lockdown, Visual Apps launched a solidarity initiative, offering its services free of charge to companies in difficulty.
Take your podcast to the next level with a mobile app
Written by Marie Pireddu on Wednesday 14 October 2020
Every day, new podcasts are published on different platforms (Spotify, iTunes, etc). Podcasting is now mainstream and attracts tens of millions of people every week, generating more and more revenue.
According to this report from The Verge, the podcast industry revenue in 2018 was $479.1 million and will likely create $1 Billion annual revenue by 2021.
“Technology, Media, And Telecommunications Predictions 2020” report that the podcasting business could grow to more than $3.3 billion by 2025.
This is clearly a lucrative industry that has a lot of room for innovation. If you're thinking of creating a podcast, this is definitely the right time.
What's new at GoodBarber? September 2020
Written by Mathieu Fancello on Wednesday 7 October 2020
This month we've redesigned a section very appreciated by podcast lovers. I'm talking about the Sound section of your GoodBarber Classic apps. We are pleased to announce the release of a must-have feature: Mini Player .
From now on, your users will be able to browse the app while continuing to listen to the content of your Sound and Live sections. All this while always viewing the player at the bottom of their screen, no matter what view they are in!
We also worked on a new template for the details page of your Sound section, I let you discover it in your back office ;)
You will find below the summary of the improvements and updates made during the month of September 2020:
Why is now the best time for Resellers ?
Written by Christophe Spinetti on Wednesday 23 September 2020
COVID-19 has drastically impacted our daily lives. As remote working and social distancing have become the new norm, consumer behavior has shifted from in-person to digital channels.
People re-discovered that they can find everything they need online. Businesses have had to adapt their offer and find innovative ways to meet their customers' new expectations.
The apps ecosystem has been positively impacted by this shift in behaviors, which is good news for mobile app resellers.
The Official Killarney App - Update
Written by Marie Pireddu on Tuesday 15 September 2020
In January 2018, we featured in our showcase, the beautiful "the Killarney Official App".
The Official Killarney app is the ultimate, exhaustive guide for tourists or even locals of this Irish city while remaining very user-friendly.
We caught up with Alexandra and Jonathan to see how the Killarney Official has grown and what they are up to now.
Google AMP - Accelerated Mobile Pages - Add-On
Written by Marie Pireddu on Thursday 10 September 2020
As you know, we strive to constantly develop our features and provide you with the tools to be successful.
After releasing the Google AMP - Mobile Accelerated Pages - Add-on.-on for Shopping App last December, we are now making this add-on available on Classic Apps as well.
The AMP (accelerated mobile page) format was created by Google with the aim of making it easier and faster to load web pages on mobile phones.
With this Add-On, you will be able to increase your visibility and drive more traffic.
Indeed Google highlights pages using AMP technology in its search results. AMP pages appear either in the AMP carousel at the top of the first results page, or in traditional results, with the AMP label. You therefore greatly increase your visibility and your chances of traffic on your shop.
With this technology you ensure that your pages are loaded almost instantly resulting in a perfect user experience and increased customer retention.
What's new at GoodBarber? August 2020
Written by Mathieu Fancello on Wednesday 2 September 2020
No rest at GoodBarber in August! Two new add-ons have been published and you might be particularly interested if you're using GoodBarber for your Shopping App.
- "Quick Buy " add-on: Your clients will now be able to easily add products to their cart from the Home page of your app (widget List of products° or while browsing a collection. Once your clients have added the product, the button will say "added". Clients will never have to leave the page they're browsing, therefore increasing the chance of them browsing your catalog further, which will result in an increase in your average cart.
- "Store Locator " add-on: Give your clients a quick overview of your different store locations and simplify their shopping experience by allowing them to find you instantly.
How much does it cost to make an app?
Written by Marie Pireddu on Wednesday 26 August 2020
This is one of the biggest questions these days: how does it cost to make an app?
And let's be honest, the answer is not easy as the price will depend on multiple factors.
Different app developer rates, project complexity, and the time it takes to create an app will impact its cost. The more things you want, the higher the price! That is why we couldn't stress enough the importance of defining your concept well before you even start developing your app. Knowing beforehand what you want inside your native app will help with budgeting. The price of your app development will indeed depend on what your project entails and how you want to achieve it.
How to create your own Local Delivery + Pickup app
Written by Marie Pireddu on Thursday 20 August 2020
Many brick-and-mortar shops had been facing a tough situation these past few months due to the lockdowns imposed in many countries by the Covid-19.
Some had taken the right decision to move their business online. Their online shops allowed them to keep selling their products and stay in touch with their clients.
But as we mentioned in a previous article, e-Commerce is a tough competitive market. So how can your independent business compete? By becoming your neighborhood champion and taking advantage of your actual physical location.
By offering a fast local delivery option and a convenient in-store pickup, you provide your clients with the flexibility and convenience they need.
With the idea in mind, GoodBarber is now offeringLocal Delivery + Pickup apps, with key features dedicated to boost your sales and grow your local client base.
Store Locator now available on your Shopping App
Written by Marie Pireddu on Wednesday 12 August 2020
Did you know? 88% of all mobile searchers visit a related store they have searched for?
With our new Store locator add-on, you can now merge your online and offline business.
It allows you to display your store locations on your shopping app and help your clients find you easily, simplifying the shopping experience.
With online sales taking over traditional shopping, small business owners need to find ways to bring customers back to their new o brick-and-mortar locations. According to studies (source Hubspot), 40% of all mobile searches today have some form of local intent, making store locators an important part of a marketing strategy.
Shopping App: A new add-on to increase conversion, the Quick Buy button
Written by Marie Pireddu on Wednesday 12 August 2020
Easy navigation and smooth ordering process are two of the main reasons shoppers will stay or leave a shopping app.
You can improve this shopping experience by creating smooth ordering directly from the Home page or from a collection. Instead of navigating to single product pages, your clients can shop directly from the products list
By allowing your clients to quickly select products, you can speed up their shopping flow on your app, which then will result in increasing your conversion rate. It might also encourage them to buy more.
For example, if you're a caterer or selling beauty product , your clients are most likely going to buy more than one product from you. If they are buying a facial cleanser, they will probably also buy a moisturizer or exfoliant.
Thank to our new add-on, you can now add this feature to your Shopping App.
What's new at GoodBarber? July 2020
Written by Mathieu Fancello on Wednesday 5 August 2020
This month we have several novelties to present you and which concern the Shopping Apps!
First of all, two new features in the checkout process:
- You can now customize the wording of the fields concerning the company, the VAT number, and the phone number of your clients.
- You can activate a new free field, the "Client note" field, which will allow your users to send you any message when placing an order.
You can find below a summary of the developments and updates made during July, 2020.