Getting Started? Checklist for New Agencies
Written by Christophe Spinetti on
1/ Your brand strategy
First advice: Take your time when first establishing various aspects of your identity, and be sure to keep things distinguished and catchy—the identity you choose with be around for the duration of your agency’s lifetime and is your primary source of representation.
How to catch the attention of your clients and leads
Your logo is what customers will see each time they visit your website and log in to the back office of their app, so something appealing with a design that depicts the value you intend to offer in your product makes the most sense.
Then your name and your slogan will be important to stand out from the competition and attract attention. To choose your name, you have 2 possibilities: Either you choose a name that clearly indicates your activity, but that could be confused with your competitors. Or you choose a name that has nothing to do with your activity, but that will attract attention and clearly distinguish you from your competition. At "GoodBarber" we have clearly chosen our side ;) But you don't have to do what we do... A slogan can help complete your agency's name by adding more precision to the positioning you have chosen.
Also, don't forget to buy a domain name for your agency, it will also be useful for the configuration of your reseller dashboard for a more professional customer experience. Thanks to the "White Label" option integrated into the Reseller offer, you can add a custom domain name to the URLs of the apps. So if you give access to the back-office of the apps you create to your customers, they will not see "goodbarber" in the access URL but your domain name.
It is necessary to create a strong brand for a mobile app creation agency because it helps to stand out from the competition and make yourself known to potential clients. A strong brand stands for quality and reliability, which can make clients choose your agency over another. A strong brand can also build customer loyalty and encourage them to use your services. Finally, it can be an asset to your agency when seeking investment or partnerships.
2/ Define your target
- Industry sector
- Company size (number of employees, sales, etc.)
- Geographic location
- Technology needs
- Budgets allocated to mobile app projects
- Business objectives
Once these steps are complete, you will need to choose the relevant channels to reach these potential customers. It is also essential to continue to monitor market trends and customer needs to ensure that the target remains relevant.
3/ Your website
As an app reseller, you absolutely must have a web presence. And of course, don't forget to have a mobile version. Nowadays the internet traffic is on mobile so a mobile version of your site is essential, especially for a mobile app designer ;)
The site is your showcase, so it must take into account your identity, show your achievements, and especially have points of contact. We recommend you have your site indexed on Google to have better visibility.
Creating a website is an excellent way to get yourself known and noticed. It is therefore important to feed it regularly in order to add various contents. You will also have to keep an eye on the latest technologies to ensure optimal navigation for your visitors. You will then be able to offer them a unique experience and fluid navigation, whatever the support (desktop or mobile). In addition, don't forget to test it regularly to make sure it is always compatible with the latest browsers. You will then be able to enjoy greater visibility and a better presence on the web.
The website is a very powerful tool to get new customers. You can create a space dedicated to your business, share content, and interact with your visitors. You can also take advantage of traffic data analysis to better understand your customers, and thus adapt your offer and propose customized services. You can also launch surveys and polls with your audience to better understand their expectations and adapt your offer accordingly.
Having a blog is also a great way to share interesting content and promote your agency. You can publish articles, interviews, or news related to your business. You can also write posts about the latest technology or trends. You will be able to create a link with your audience and establish a real community around your brand, which will allow you to create a lasting relationship with your contacts and convert them into customers. Moreover, you will be able to attract new visitors thanks to natural referencing and the promotion of your articles on social networks.
And of course, if you don't have a website, you can simply create a project on GoodBarber and publish the web version of the app, which will act as a website. The advantage will be that your Progressive Web App will be better referenced in mobile searches than a classic website. And it will be a good way to show what you can achieve with a platform like GoodBarber.
4/ Your digital marketing strategy
Social media is a great way to promote your agency and connect with your target audience. Create accounts on major social networks, such as Facebook, Twitter, Instagram, and LinkedIn, and post regular updates about your services and special offers. Use influencer marketing to build awareness and collaborate with influencers to reach a wider audience. Nowadays, you can't launch your business by ignoring social networks . We're not going to tell you here that all you have to do is create a page on Facebook to get dozens of customers. It's not that easy. However, if you don't have a social media presence as a technology service company, it can do you a disservice.
First of all, the most important thing is to have a professional and updated presentation page. It seems obvious but don't forget to put all your possible contact points and your address. Indeed, people close to you geographically will be reassured to see that you are in their area. Don't forget to take care of your images and the photos you share. They must reflect the message and the identity that you have decided to create, so they must be carefully selected.
Then, to spread your message to as many people as possible, you have 2 methods: free campaigns and paid campaigns. We advise you to mix the 2. Indeed, free campaigns can be set up throughout the year to keep a flow of news and regular publications. You can use your network to follow your pages, and also encourage them to share your publications. On the other hand, paid publications will help you expand your audience beyond your own. Thanks to the data that the platforms possess, they will be able to target your prospects precisely and make your campaigns more efficient.
Sponsored link campaigns can help you reach your target audience quickly. Use platforms like Google Ads and Bing Ads to create targeted ads and get quick results.
You can also set up email campaigns to keep in touch with your customers and inform them of new services and special offers.
Finally, use analytics tools to measure the performance of your marketing campaigns and make sure you optimize them. You can track traffic, conversions, leads, and sales to understand what works best and adjust your strategy accordingly.
By implementing a digital marketing strategy, you'll increase your agency's visibility and get faster results.
5/ Your developer accounts
Familiarize yourself with how the Apple and Google Play interfaces work for app submission. Make sure you have active developer accounts to be as efficient as possible. If you offer enterprise apps for internal use, also consider investing in an Apple Enterprise account that will allow you to distribute outside the stores.
Please note that you cannot use your own Developer accounts to publish your clients' apps. This is not allowed by the platforms, which consider that the owner of the app is your client and not you. That's why you need to create (or have created) accounts for each of your clients. It is sometimes tedious but it is mandatory to go through this process for your clients' apps to be accepted on the Stores.
Nevertheless, it's always nice to have accounts in your name. First, to practice publishing apps, so you can see how it works before you do it for your clients. And second, as we saw above, it's also good if you have apps on the stores to do your own advertising. You can even take the opportunity to have your clients download them and send them push messages with your latest news ;)
6/ Your portfolio
Having a range of specific apps for different markets (restaurants, tourism, businesses, etc.) available in the stores and other distribution channels is obviously the best way to illustrate your work to your future clients and gain credibility. Nevertheless, we know that sometimes publishing apps on the stores can be long and tedious. The best alternative, in this case, is to make demo apps and publish them on the web only thanks to the PWA version.
To be even more convincing, you can also consider proposing a gallery of mockups to highlight your services in terms of design, features, etc., to be published on your site or on dedicated pages. If you have designers in your team (or if you are one yourself), they can prepare mockups quite easily. If not, you can use tools like Canva for design and Unsplash to find royalty-free photos.
As you can create as many apps as you want with our Reseller offer, don't limit yourself. Use as many different templates as possible, so if one of your clients wants an app that you present to them, you just have to integrate their content and offer them that app. It's a huge time-saving in the creation of the app.
Finally, to highlight your services, we recommend you use the white label documents we have created for you. They are customizable, you can add your logos, slogans, and mockups. This will give you a professional image when you send a presentation of your offer to clients.
* If you have created and published a Beautiful App and would like to share it with us, please contact us, we will be happy to consider it for a spotlight in our Success Stories section and bring you visibility!
7/ Your CRM plan
Once you have surrounded yourself with contacts or even clients, what steps will you take to maintain this bond, make sure they are happy with your services, and make your contract last over time? There are many tools dedicated to the optimization of your client relationship management, among our favorites we could name Hubspot,MailChimp , or Zoho CRM.
A CRM can help you organize the follow-up of tasks, and eventually keep your schedule up to date. Moreover, if you are several in the agency, the CRM will help you share information between you. But CRM is not just an organizational software. It is above all a great tool to increase your sales. Indeed, you will be able to measure your lead/client conversion rate and thus realize which type of client is more likely to buy your services. You can also follow your most loyal clients and offer them promotions and/or coupons. Finally, you can also contact clients who have not contacted you for many months, to make sure that everything is going well in their business. As we have already seen, regular and serious client follow-up is the key to loyalty and long-term success for your agency.
A CRM is therefore an indispensable tool for your marketing plan, and you will need to use it to collect and store customer data. It will allow you to analyze this information, understand your customers and their behavior, and segment them in order to offer them tailored offers. You will be able to establish a specific marketing plan and make sure that your messages are well delivered to your target audience. In addition, you will be able to use the data collected to create automated marketing campaigns that will allow you to be more efficient and productive. These campaigns can be sent by email, SMS, chatbot, etc. You can also set up paid campaigns to promote your agency on social networks and thus increase your notoriety. You can also create retargeting campaigns to target people who have already visited your website and are likely to be interested in your services. And finally, you can use the CRM to measure the effectiveness of your campaigns and adapt your strategy accordingly.
8/ Your lead strategy
Here are some examples of traditional prospecting techniques:
- Phone calls: phone prospecting can be used through lead lists to call companies and individuals who might be interested in the agency's services.
- Face-to-face meetings: You can physically visit companies or individuals to present the agency's services and answer their questions.
- Trade shows: You can attend trade shows to meet potential leads and establish business relationships.
- Networking meetings: Your agency can participate in networking meetings to meet professionals in your target market and to get referrals from influential people.
- Host seminars or webinars to share the agency's latest news, which can include presentations on mobile apps, demonstrations, and Q&As.
9/ Your special offers
As we have seen above, you can use mailing tools to keep in touch with your clients and make them regular offers. Take advantage of the events of the year to offer coupons or free services: Holiday season, Black Friday, Back to school, beginning of summer... Many opportunities are available to you to talk about your agency and contact your clients.
10/ Your training plan
Of course, our support team is here to help you on a daily basis and save you time. But if you and your team want to improve your skills, we suggest you set aside some time to watch our tutorials. They are short and answer a specific functional problem.
Finally, you will be able to test your knowledge in the world of apps and mobile with the GoodBarber Academy . These courses will help you to improve your skills on the GoodBarber platform but also to be a better connoisseur of the mobile world in general and thus, to progress in app selling.
In the end, becoming a reseller, like any other activity, is a financial investment of course, but also a human one. To make sure you will last the distance, it is better to establish clear outlines from the start. A well-structured action plan means more security and efficiency. And now, it's up to you!
Do you have a few more questions before you get started? Or maybe you want to deepen your knowledge of the market before you start? Here is a complete page dedicated to Resellers: Resources page