Your client's developer accounts vs. your own
Written by Alexandra Soroka on Wednesday, July 5th 2017
You may be feeling hesitant to tack on one more cost to your clients’ bills (an extra $99/year to be exact and a bit more if you decide to require a Google Play account as well), but we are going to explain why this is not the end of the world and may even turn out to be beneficial. Here are a few reasons that may convince you...
Transfer of Ownership
Sometimes the time comes for the relation between an agency and their client to come to an end, but the client still wants to maintain their app without any disruption to its users. If the app has been published under the agency’s developer accounts, a transfer of ownership must be done. While this is possible to do for both iOS and Android, it can be a bit of an inconvenience in terms of the detailed process that must be followed, new certificates that will need to be generated, etc.
If your client’s app is already published under their own developer account, the hassle of this possible, eventual scenario has already been avoided and you’ve saved both you and your client time.
Branding benefits for both sides
Clients may not be thrilled at the thought of having to absorb this extra expense, but at the end of the day it’s just another cost of doing business and not a useless one, as it provides them with further credibility to their brand as well as further control over their brand. A related analogy is the case of the domain name. If you create a website for your client and use your own domain name as opposed to theirs, as far as almost everyone is concerned, this website belongs to you. You are the one who has full access over where this domain points to and you have the power to make changes at any time that affect the entire user base. With this in mind, your client will likely be more than willing to pay the price of "official ownership" in order to reach that extra, guaranteed level of oversight.
As for you, the branding issue can go either way. Having great apps under your name in the stores is fantastic for building your brand, but as you know, you don’t always have control over the type of content your client wants to include, which can also bring you down. Did you know that one false move in Google Play can get not only the guilty app deleted from the store, but all of the other apps in your account deactivated as well (aka all of your other clients’ apps who had nothing to do with this fault)? This is quite a tricky situation to come back from; protecting your brand against situations like this is definitely a worthwhile reason to consider publishing under separate accounts.