Agency Tips - Giving Clients Backend Access
Written by Christophe Spinettiii on
As a Reseller Agency, you have the possibility to give your clients access to the back-office of the apps you have created for them. Whether it's about design, content updates, or for example sending push notifications, there are many advantages to give access to the tool to your clients (costs, speed of integration,...).
1. How to proceed
2. White Label
3. An asset in your client relationship
A professional image
When your clients access GoodBarber for the first time, they will immediately realize that they are in a quality space with a professional user interface. This will show that you are doing serious work with a leading tool in the App-Builders market. Your credibility will be enhanced.
By giving them access to the back-office of their app, you give importance to the relationship you have with your clients. Indeed, they will already feel valued to have access to the "engine" of their app. It will show that you trust them. They can also take pride in being able to perform certain actions by themselves. Even if they didn't build their app, if they send pushes or create events in their app's calendar, they won't mind letting you know. And that will necessarily serve your interest.
If you don't give your clients access to their back office, it means you'll have to manage everything for them. Of course, this can be part of your business strategy. But you need to measure the impact of this strategy. If you perform too many time-consuming or low-value-added tasks, your profitability can be affected. For example, a client who owns a restaurant will have to make regular changes to menus or prices. If they have to contact you for each modification, you can quickly find yourself overloaded with requests of this type during the peak tourist season, for example. Giving even a limited access to the Back-Office to this restaurant owner will save you time to take care of more profitable tasks for you.
A better business strategy
As we have just seen, if you don't give your client access to the back office at all, he can waste your time. On the other hand, if you give your client full access and they start to master the platform, they may not need you anymore. And you know that you must remain the app expert in the eyes of your client. The goal is to continue to sell them services continuously. So you can choose to voluntarily restrict certain sections in order to charge for additional services. For example, the design section could be blocked, and you could sell a design service every year or two to your client.