How can an app help you support your community

Written by Marie Pireddu  on  Wednesday 15 April 2020

First, as we continue with our 5th week of working from home, we hope that everyone is safe and healthy. 
As the Covid-19 situation evolves worldwide, it has created new challenges for everyone. From working from home to social distancing, we all need to adapt. 
It made it increasingly difficult for people to stay connected, even in an era of social media high. 

Social distancing has also had a strong impact on small businesses and the local economy. 
Small businesses are often major contributors to the heart of a community.

But with the help of technology, we believe here at GoodBarber that an app can help you to recreate these connections and help your community at the same time. If you are still wondering about the cost of creating an app, you can find more info here

You have the possibility to easily create different types of apps.

What's new at GoodBarber? March 2020

Written by Mathieu Fancello  on  Thursday 2 April 2020

The month of March was disrupted all around the world by the health crisis. Even though the situation is more difficult, the GoodBarber teams have taken steps to ensure that the company's productivity does not suffer. A few weeks ago, we unveiled our new exclusive home-working organization , and it is under these conditions that our technical teams have carried out the developments listed below. We are now in our fourth week of containment and we intend to keep up the pace as long as it takes for the situation to return to normal. 

Don't forget to take care of yourself and others by staying home as much as possible! You can count on us to continue to provide you with the best service and allow you to fine-tune your app from the comfy seats of your couch :) 

This month we're releasing a new must-have feature for apps that use our Authentication add-on: Sign-in with Apple.  

It is Apple's authentication system that relies on the user's Apple ID and is designed to enhance the privacy of user data. Users can choose not to provide their email address to the apps in which they authenticate via Sign-in with Apple. In this case, Apple will create a unique, random email address that will act as a relay between the user and the third-party app. 

Apple has announced a change to the Apple Store's guidelines due to the release of Sign-in with Apple: all apps that offer at least one third-party authentication system will now be required to offer Sign-in with Apple. 

For you, this means that if you have enabled authentication via Facebook and/or Twitter in your GoodBarber app, Sign-in with Apple will automatically be enabled in your GoodBarber app. 

If you only use the GoodBarber authentication system, nothing changes for you :) 

You can find below a summary of the developments and updates made during March, 2020.

Agency Guide - The Complete Handbook for Selling Apps

Written by Marie Pireddu  on  Wednesday 1 April 2020

For anyone considering entering the app selling market or even already in it, we have good news—we’ve just released a newly updated guide for agencies, that will take you from A to Z with everything you need to know to be successful in the industry.

With Mobile sales statistics setting new records every year and shopping apps usage growing faster than any other category of apps, the development of Shopping Apps offers your new opportunities for business development and growing your clients' base by offering a complete and attractive portfolio. 

While selling mobile applications is quite a feasible activity for many to enter into, there is still a lot to consider when making the launch, and this ebook will be your companion in navigating through the process. 

Covid-19: GoodBarber adapts its offer to increase your communication capacities

Written by Jerome Granados  on  Friday 20 March 2020

Every day, in order to combat the spread of Covid-19, new countries are taking strong measures to limit the social interactions of their populations. Many people find themselves confined to their homes. Faced with this situation, communication tools become the only way left for us to interact with the outside world.
 

With your GoodBarber app, you have forged a strong bond with your users. The current situation requires stronger communication to share important information and announcements, in particular, to keep your clients informed of the measures you are taking in response to the pandemic. This is why GoodBarber is adapting its offers for the coming weeks in order to increase your communication capacities.

GoodBarber Feature Highlight: Couponing

Written by Marie Pireddu  on  Wednesday 18 March 2020

Nowadays, mobile presence is essential for businesses. But with so many offers available on the market, it has become difficult for companies to retain their customers. Therefore user engagement is a crucial point in mobile apps and PWA Marketing strategy.

One of GoodBarber main goals is to always provide you with the best product to manage your app and engage your users. Today we will highlight one of these tools : Couponing 

With the Couponing Add-On, we offer you a great tool to engage and retain your clients. It also simplify how you manage and analyze your coupons campaigns.

GoodBarber & Covid-19

Written by Jerome Granados  on  Monday 16 March 2020

As soon as the Covid-19 arrived in Europe via Italy mid february, we have watched carefully the development of this situation as trade between Italy and Corsica, where our Ajaccio headquarter is located, is important and on daily basis.

Since March 7th, the teams of our Ajaccio and Lisbon offices are working from home.
Since Friday, March 13, the team from the Coimbra and New York offices are also working from home. 100% of GoodBarber is now in "Work from Home" mode.

WFH is not something new for us. In our SaaS industry, we have a hyper-connected culture and organization. However, this is the first time that every one works remotely at the same time. Even if the adoption of this new configuration requires us much less effort than other more traditional companies, we consider that we are still in the learning phase to find an optimal way to operate. Creating the best conditions so that the totality of GoodBarber's collaborators and their families remains safe is our priority. 

As the Covid-19 pandemic spreads across the planet, the reactions of individuals, businesses and public authorities to this crisis are quite mixed. For our part, we remain convinced that we must act quickly, without waiting for political decisions which sometimes take a long time to come. I do not know if it is our internet culture, our curiosity, our search for truth, our desire to understand, our way of tackle problems, or something else, but we very early, individually and collectively at GoodBarber made the decision to work from home to prevent the spread of the virus around us.

Since mid-January, with the analysis of the evolution of the situation in Asia, detailed information has been made public by scientists from all over the world. Without being experts in epidemiology, they make it possible to understand what are the most effective actions to take to slow down the pandemic. Countries that have experienced major epidemics in their recent history, such as SARS in 2003, have acquired reflexes that European countries do not yet have. Very early on, they took wide-ranging measures to limit social interactions between individuals. The result is striking. It takes an average of 12 days for the number of Covid-19 cases to double in Asia, compared to 3 or 4 in Europe. European countries are applying containment measures late. France has even maintained local elections, creating a gathering of millions of people, in the midst of an epidemic!

In the past few weeks, we have tried to prepare ourselves as best we can to continue operating remotely, without compromising the service we provide. There we are. The next few months are going to be difficult for everyone. Stay away when you can and above all stay healthy! While waiting for this situation to resolve , see you on the web;)

How to create a memorable logo ?

Written by Marie Pireddu  on  Wednesday 11 March 2020

You can’t overestimate the importance of a great logo. It is the face of your business, the core of your branding. Your logo is the first impression of your business and should express the essence of its personality and make a memorable impression.
When Steve Jobs was looking to create the logo for his new venture NEXT, he hired Paul Rand who famously billed him $100,000. And Steve Job happily paid for it. 
(Paul Rand is also responsible for IBM slatted lines logo, ABC, UPS amongst others.)
That should show you the importance of creating a great logo for your brand!

In this article we will go over the different options to create your logo and top tips to follow.

AMP: is the future mobile-first or mobile-only?

Written by Marie Pireddu  on  Wednesday 4 March 2020

Speed is an integral part of web page design. And online retailers know all too well the importance of a page loading quickly. 47% of consumers expect a web page to load in 2 seconds or less, while a 1 second delay in page response can result in a 7% decrease in conversion (source: Kissmetrics ).
On Feb. 24, 2016: Google launched its Accelerated Mobile Pages (AMP) project with the aim of making it easier and faster to load web pages on mobile phones. On July 1st, 2018 they announced that all new sites will be indexed using mobile-first indexing. 

What's new at GoodBarber? February 2020

Written by Mathieu Fancello  on  Wednesday 4 March 2020

We announced at the end of 2019, the launch of the Add-ons Store for GoodBarber Shopping Apps. Today, we're happy to offer you two new add-ons that many of you had requested !

 

•  Blog Add-on :   You can now enhance your Shopping app and showcase your products under a different angle by writing blog posts.

• "Buy again" Add-on :  Shoppers are always looking to purchase products with as few clicks as possible. Especially if they are clients who simply want to reorder your products. The "Buy again" button allows them to renew an order with one simple click.

How to write your eCommerce Content Marketing Plan?

Written by Marie Pireddu  on  Wednesday 26 February 2020

New "Buy Again" button add-on

Written by Marie Pireddu  on  Tuesday 25 February 2020

Our Shopping App is constantly evolving and you can already enhance your shop with a few add-ons. 
Our latest addition: the “Buy Again" button.
With this new add-on, your clients can renew their orders with one-click. 

Shoppers are always looking to purchase products with as few clicks as possible. Especially if they know the product they want and they have already purchased it in the past.

This new add-on will speed up the process of completing a transaction resulting in an increase in conversion rates. 

What's new at GoodBarber? January 2020

Written by Mathieu Fancello  on  Wednesday 12 February 2020

Be ready, 2020 will be full of surprises for your apps!

For starter, discover a major novelty for your Shopping Apps: a new type of widgets available for your Home: Navigation widgets

Don’t wait, try them out! They offer unlimited possibilities to optimize the navigation on your app and guide your clients around your shop :)

Enhance your Shopping App with a Blog

Written by Marie Pireddu  on  Monday 10 February 2020

The add-on Blog is finally here!

You can now enhance your Shopping app and showcase your products under a different angle by writing blog posts. 

5 mistakes to avoid with your Shopping App

Written by Marie Pireddu  on  Friday 10 January 2020

Mobile has changed the landscape of ecommerce and shopping apps have become a must.
As a result, brands might be in a rush to create their apps and get onto the Play Store and App Store as quickly as possible. 
However the most crucial factor to your e-commerce venture’s success is the quality of your mobile app. But too often businesses make poor choices, overlooking the needs of their clients base and not putting enough time in understanding the shopping experience on their side. 
The result? Bad reviews and poor performance. 

Here are the most common mistakes to avoid if you want your shopping app to be a success.

What's new at GoodBarber? December 2019

Written by Mathieu Fancello  on  Wednesday 8 January 2020

2020 is here and we would like first of all to wish you a happy new year from the GoodBarber team. We wish all the best for your app building adventures !

In December, we worked on the opening of the Add-ons Store for our Shopping Apps. As for GoodBarber Classic, the add-ons store is a library of additional features available for you to add or not to your back office.

3 add-ons are already available in the Shopping Apps catalog:

• Products import/ Export: manage your product catalog in a record time thanks to the import/ export via .csv file. 
• Google AMP: Increase the visibility of your products and improve your users' experience on your PWA
• White Label: remove all mention of GoodBarber in your back office. 

Happy New Year!

Written by Marie Pireddu  on  Wednesday 1 January 2020

Happy New Year from all of us at GoodBarber. 
All our best wishes for 2020 :)

Pace e Salute!

 

Import/ Export your product catalog

Written by Marie Pireddu  on  Friday 27 December 2019

You’ve been asking for it and we listened.

The new Products Import / Export Add-On is now available the add-on catalog in your back office.
With this new feature you can manage your product catalog in a record time.
Once the Add-On installed, you will be able to import /export an unlimited number of products, in one click, from a single .csv file.
 

2019, a GoodBarber year in Review

Written by Marie Pireddu  on  Tuesday 24 December 2019

2019 has been quite the year! We’ve accomplished a great deal. 

From new releases to reaching new milestones, this year has been rich in events and celebrations

Shopping website or Shopping app?

Written by Marie Pireddu  on  Wednesday 18 December 2019

If you are reading this article, chances are you already know that Mobile is no longer a trend in eCommerce but an accepted standard in the online shopping journey. And while most retailers have invested in mobile responsive website, quite a few still wonder if they need a Shopping App. 

Let’s see what are the pros and cons of each platform and how you can use them for your business.

The benefits of Free Shipping

Written by Marie Pireddu  on  Wednesday 11 December 2019

Free shipping is one of the greatest marketing tools available to an online shop. It can motivate customers to buy more or give them an incentive to buy right away. This option has been around for so long that shoppers have begun to expect free shipping to be available almost on any online shops. According to a survey, 90% of people said that having an order ship for free is the biggest incentive to add more to their cart. Offering free shipping, whenever possible, has now become a necessity for online retailers.

What's new at GoodBarber? November 2019

Written by Mathieu Fancello  on  Thursday 5 December 2019

It has been several weeks since GoodBarber Shopping Apps was published and many of you have been testing it! This month, we decided to focus on the publication of a very useful tool in the creation of your shopping app: the publication of My GoodBarber Shop.


This app allows you to test the native version of your shop, directly on your smartphone before starting the publication process. A precious tool allowing you to preview what your clients will experience once they have downloaded your app. You can find the instructions on how to install My GoodBarber Shop in your back office ;)


You can find below a summary of the developments and updates made during November, 2019

10 high-impact tips to drive traffic and boost sales

Written by Marie Pireddu  on  Tuesday 3 December 2019

A a visionary retailer, you understand that mobile and shopping apps are the future of eCommerce. Indeed mobile devices continue to play an increasingly important role in how shoppers prefer to engage with brands online. 
You have created a beautiful Shopping App and now thinking “ how do I drive more traffic and boost sales? 
To help you, we have put together a list of 10 high impact tips.

Feedback on the interruption of service on Thursday 11/28

Written by Jerome Granados  on  Friday 29 November 2019

GoodBarber and WMaker services were disrupted on the 28th of November due to an electrical incident. This incident occurred on the general power supply of a rack located in one of the datacenters that hosts part of our technical infrastructure.
The service was temporarily interrupted, and partially degraded when it was restarted, but no data was lost. 
It has now been more than 24 hours since the services have been working perfectly and normally. It is now the time for explanations, assessments and lessons learned, which we share with you in this note.

SEO & Progressive Web App

Written by Marie Pireddu  on  Tuesday 26 November 2019

What is SEO? SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. Simply put, it’s increasing the likelihood to drive more unpaid traffic from search engines, which results in attracting visitors who are genuinely interested in the products your offer
Having good or favorable SEO means that your Progressive Web App comes up as one of the first results returned by the search engines when someone types the keywords you're aiming to be positioned around. 
How does it work? When search engines turn up results, they are based on 2 elements :
- Indexing
- Algorithms 

To make up their index, search engines use indexation robots. These robots (bots) browse the web and collect information about the websites visited (content, links, activity, etc.). 
Information saved in the index is then used by algorithms. For each request, they calculate and return the list of the most pertinent sites. There are many settings taken into account in judging the level of pertinence. Certain ones are of a technical nature, others are editorial, and some are related to various links that link sites together. 

When optimizing SEO for your Progressive Web App, there are 3 aspects to consider : technical, editorial and link building