Black Friday and Cyber Monday are right around the corner. These two shopping extravaganzas regularly bring record numbers. Black Friday raked in $8.9 billion in 2021, while Cyber Monday hit $10.7 billion, according to data from Adobe Analytics, with Cyber Monday claiming the top spot when it comes to e-commerce spending.  With your GoodBarber eCommerce app, you are well-equipped to make this weekend a success. If you’re still looking for some tips to optimize your strategy for these special sales, you can our tips in this article.    However, as you may know, abandoned carts will still be numerous. Indeed, cart abandonment is a prevalent issue for eCommerce businesses. According to SalesCycle, The shopping cart abandonment for Black Friday 2021 was 76.63%. As for Cyber Monday 2021, the rate was 80.25%.   But no worries, you can easily win back customers thanks to abandoned cart emails and/or push notifications.   

The possibility to consult a calendar and make appointments online is a key option for your future clients or patients who aspire to have maximum convenience and flexibility. They will be able to save time and avoid any frustration since they will be able to consult your calendar themselves and choose the date and time that suits them best. No more phone calls, your availability is displayed according to your specifications.  The experience of your customers will be greatly improved, as well as your peace of mind since, as we will see below, the Appointment Booking feature has been designed to avoid any friction or calendar errors. It's a win-win situation.  Let's see how it all works. 

One of the major issues for a non-profit association or a political organization is certainly communication. Indeed, it is essential for this type of structure to implement effective, easy to execute and especially inexpensive strategies. When we are at the head of an association, our ambition is to rally a maximum of people to the cause that drives us, but also to organize the life of the structure and to retain the existing members. These are several objectives that can be difficult to achieve if you don't have the necessary means and teams. If you are in this situation, creating an app for an association or a political organization can definitely be an ideal solution to allow you to spread the word about your cause and organize the life of your organization without having to invest too much time and money. 

In your store, some of your products may be out of stock. Until now, products with 0 stock (for all its variants) were automatically removed from the list of your products in your app.  Now you have the possibility to keep the display of out-of-stock products in your catalog by adding an "Out of stock" mention. This option can allow you to show the extent of your catalog to your customers even if your stock is momentarily unavailable or even to enhance the success of one or more products while waiting for a restocking. If you plan to restock these products, keeping them displayed in your catalog can be a good business strategy to encourage your customers to come back to your store.  So let's see how to activate this new option right away. 

As you know, at GoodBarber we strongly believe that design and the experience delivered to your users contributes to your success. Whether you own content apps or eCommerce, you probably use an Articles or Blog section. So we have good news for you!  Until now you had the possibility to choose between 8 different templates for your article listings. These templates allow you to highlight your content whatever your domain. Lists, images more or less highlighted, there was already an abundance of choice.

This month we offer you a new design element that will give a new life to your Articles and Blog sections: the Immersive Design template. It's a very visual full screen template, which allows you to give a maximum of power to your readers: comments, bookmarks, sharing options, your users will be able to perform all these actions directly from the list of your articles. You will find below the summary of developments and updates made during the month of October 2022:  

Relying on an App Builder to sell mobile applications allows you to offer very competitive rates while saving time, having the necessary flexibility to meeting the demand of your clients. However, when relying on a generic tool, you can expect some limitations related to tailor-made development. Hence the importance of asking yourself the right questions before choosing an app builder  among all the available tools. Indeed, it is crucial to study the possibilities and opportunities in terms of customization and purposes to meet your client’s needs. GoodBarber offers a few options depending on your needs and skills. Let’s take a closer look:  

Creating an Employees Communication app is a great way to meet the needs of employees and facilitate internal communication within a company, enhancing general involvement and better cohesion within your team.

Adding a local delivery option to your online store has multiple benefits. While in-store shopping can be a hassle that many shoppers prefer to avoid all together, and large shipping companies are experiencing backlogs and shipping times that are much longer than they used to be, local deliveries provide a solution to both issues. Local delivery helps create a personalized brand experience. Customers who shop locally appreciate the personal experience and local delivery is a cost-effective way to do that. You'll find below insights to succeed at local delivery and how to set up the new local delivery option in your GoodBarber app: Delivery by radius 

This month we have two new features for you: The new "Element Style " menu for Classic apps: From this menu, you can modernize the design of your app by applying rounded shapes to widgets and sections. You will have the choice between 3 options: square, rounded and round. Stripe Extended for Shopping Apps: you can now offer iDeal, Giropay, and 5 other new payment methods in your eCommerce app. You will find below the summary of the developments and updates made during the month of September 2022:

Beliefs no longer have the same place as they used to, and religious affiliation has considerably decreased over the last few decades. Nevertheless, we have noticed a return to spirituality for a few years now: religious or not, beliefs are slowly finding their place in people's hearts. If religion sometimes appears as the enemy of modernity, this is not really the case. For a few years now, mobile apps have been aiming at modernizing religious practices, and are in line with their time by using the current codes of digital media. These apps aim to accompany users in their religious practices and in their faith while speaking the language of the 21st century. Creating a religious or spiritual app can be the ideal solution to allow your community to cross the ages by using the most adapted communication tools.

The GoodBarber app creation platform offers a lot of different features, so you can target a whole bunch of prospects. Moreover, thanks to the extension store, you will have the possibility to add interesting options to your apps. All in all, there are more than 500 features that cover the needs of your customers. If you don't know which sector to target first, we give you a list of sectors to consider first.

We never say it enough: ​your app design plays a vital role in the success of your app.  Of course, features, performance, and the concept itself are extremely important for a mobile app to catch its users’ eyes and succeed. However, the first thing that a user notices, after launching an app, is its design. The design of your mobile application makes the first impression. And if the design is not attractive, guess what? The user will go look for another app. Lucky for you, GoodBarber's designers are always developing new themes or updating templates, staying on top of the latest design trends to modernize the look of your apps.  One of our latest projects is GoodBarber Design System. This is a large project and you will hear more about it soon ;) Stay tuned! In the meantime, we're releasing new design elements that will modernize your beautiful apps: a new Elements Style menu and the round effect on thumbnails and cells.   

How to create your event app : it's a straightforward 4-steps process to create an app for your events. Find how to make your event a lasting and memorable concept with an app.

You took the leap, and created and launched a beautiful mobile app. Well done! Now all your work is done and you can sit back, relax, and let the app do its work to gain you, customers, build loyalty, and increase sales. Right? Well..... No. The work has just begun, actually. Your mobile app is only as good as its latest version, which means you need regular updates to keep your app “fresh” and relevant. Let's see the three main reasons to update your app: 

This month, among other developments, we developed a feature that touches on a topic that is crucial to the profitability of content apps: monetization. If you use integrated advertising via external ad networks, you'll be happy to know that you can now use AdMob Mediation. This will allow you to manage all your ad sources in one place. With just a few clicks you can manage and optimize all your ads.  You will find below the summary of the developments and updates made during the month of August 2022:

You asked for it, and we did it!  While we already offered payments by credit card, Paypal, and an offline Payment option, some of our clients are located in countries that use specific payment methods like iDeal for the Netherlands, Giropay in Germany, and others. Now thanks to our latest extension, Stripe Extended, you can now offer iDeal, Giropay, and 5 more new payment methods in your GoodBarber eCommerce app. 

App monetization is often crucial to the success of a mobile app. Whether it's a paid app or an app that can be installed for free, you must have a monetization strategy that satisfies your users while ensuring profitability. There are several monetizing solutions to fit the different needs. For example, news apps are better suited to subscription services while travel apps will benefit from in-app advertising. I Lucky for you, GoodBarber offer both in-app purchase and in-app advertising. For those of you using in-app advertising with external ad networks, we've just added a new feature that will for sure interest you: AdMob Mediation.  

We recently asked a few questions to Cécile, the founder of BPM-Ad, an agency based in Martinique helping small business owners to develop their digital presence. 

Many professional events have been forced to be cancelled or postponed in recent years due to the global pandemic and its aftermath. Like other industries, the event industry has had to reinvent itself to deal with these issues, with one simple solution: going digital. More and more trade shows, conferences, and other professional events have been revamped! Hybrid events, otherwise known as "phygital", or even 100% digital: companies have not lacked imagination, and there are many possible solutions to make this transition to digital. Creating an app for your professional event remains the most practical solution: affordable, easy, and quick to implement, here are our best tips to set up the ideal professional event and optimize your marketing strategy! 

Two new extensions join our always expanding Extensions Stores: Airtable and Typeform.  Thanks to these 2 extensions you can now add to your GoodBarber app forms, quizzes, survey you created on these platforms and collect data.  

This month's Success Story is the Thalas expedition. We had to pleasure to meet the app owner and expedition leader Thomas Capiten and visit their boat during their stop in Ajaccio's harbor along their Mediterranean tour.

Blog readers want the content to be in a format they can access easily. Sitting in front of a computer, entering a website, and then searching for content has begun feeling outdated to many smartphone users. Particularly in a world where speed becomes ever more important and everybody inclining towards the mobile every day, it gets more important to be able to any content at any moment. Providing the followers of your blog with what they want via a mobile app that is created with a focus on user experience will increase both user loyalty and views of your content. Whether you are an experienced or new blogger, you should know that if you don’t have a mobile app for your blog, you are missing out.  GoodBarber provides the perfect tool for any blogger to easily turn their blog into a mobile app, without having to write a single line of code. Our Extensions store offers many connectors for those who already created content on another platform. And we just added a couple of extensions that bloggers will love: Wix and Medium

This month we introduce a new extension that will allow you to know more about your users and their behavior: Facebook Meta Pixel. It allows you to track certain events performed by users in your native app and in your PWA: number of app downloads, registrations, and logins, information on payment, adding a credit card, adding an item to the cart, or information on reading your content. With Facebook Meta Pixel, you can understand your users' behavior and adapt your marketing strategies.    You will find below the summary of the developments and updates made during the month of July 2022: