Written by Marie Pireddu on Monday, February 10th 2020
The add-on Blog is finally here!
You can now enhance your Shopping app and showcase your products under a different angle by writing blog posts.
A blog is a great tool to optimize your content marketing strategy. It allows you to provide useful information to your users, tell the story around your brand, therefore building trust and authority amongst your audience. Also, the more content you publish, the more your PWA will be indexed, driving more traffic towards your shop.
Written by Marie Pireddu on Friday, January 10th 2020
Mobile has changed the landscape of ecommerce and shopping apps have become a must. As a result, brands might be in a rush to create their apps and get onto the Play Store and App Store as quickly as possible. However the most crucial factor to your e-commerce venture’s success is the quality of your mobile app. But too often businesses make poor choices, overlooking the needs of their clients base and not putting enough time in understanding the shopping experience on their side. The result? Bad reviews and poor performance.
Here are the most common mistakes to avoid if you want your shopping app to be a success.
Written by Mathieu Fancello on Wednesday, January 8th 2020
2020 is here and we would like first of all to wish you a happy new year from the GoodBarber team. We wish all the best for your app building adventures !
In December, we worked on the opening of the Add-ons Store for our Shopping Apps. As for GoodBarber Classic, the add-ons store is a library of additional features available for you to add or not to your back office.
3 add-ons are already available in the Shopping Apps catalog:
Products import/ Export: manage your product catalog in a record time thanks to the import/ export via .csv file.
Google AMP: Increase the visibility of your products and improve your users' experience on your PWA
White Label: remove all mention of GoodBarber in your back office.
Written by Marie Pireddu on Friday, December 27th 2019
You’ve been asking for it and we listened.
The new Products Import / Export Add-On is now available the add-on catalog in your back office. With this new feature you can manage your product catalog in a record time. Once the Add-On installed, you will be able to import /export an unlimited number of products, in one click, from a single .csv file.
Written by Marie Pireddu on Wednesday, December 18th 2019
If you are reading this article, chances are you already know that Mobile is no longer a trend in eCommerce but an accepted standard in the online shopping journey. And while most retailers have invested in mobile responsive website, quite a few still wonder if they need a Shopping App.
Let’s see what are the pros and cons of each platform and how you can use them for your business.
Written by Marie Pireddu on Wednesday, December 11th 2019
Free shipping is one of the greatest marketing tools available to an online shop. It can motivate customers to buy more or give them an incentive to buy right away. This option has been around for so long that shoppers have begun to expect free shipping to be available almost on any online shops. According to a survey, 90% of people said that having an order ship for free is the biggest incentive to add more to their cart. Offering free shipping, whenever possible, has now become a necessity for online retailers.
Written by Mathieu Fancello on Thursday, December 5th 2019
It has been several weeks since GoodBarber Shopping Apps was published and many of you have been testing it! This month, we decided to focus on the publication of a very useful tool in the creation of your shopping app: the publication of My GoodBarber Shop.
This app allows you to test the native version of your shop, directly on your smartphone before starting the publication process. A precious tool allowing you to preview what your clients will experience once they have downloaded your app. You can find the instructions on how to install My GoodBarber Shop in your back office ;)
You can find below a summary of the developments and updates made during November, 2019
Written by Marie Pireddu on Tuesday, December 3rd 2019
A a visionary retailer, you understand that mobile and shopping apps are the future of eCommerce. Indeed mobile devices continue to play an increasingly important role in how shoppers prefer to engage with brands online. You have created a beautiful Shopping App and now thinking “ how do I drive more traffic and boost sales? To help you, we have put together a list of 10 high impact tips.
Written by Jerome Granados on Friday, November 29th 2019
GoodBarber and WMaker services were disrupted on the 28th of November due to an electrical incident. This incident occurred on the general power supply of a rack located in one of the datacenters that hosts part of our technical infrastructure. The service was temporarily interrupted, and partially degraded when it was restarted, but no data was lost. It has now been more than 24 hours since the services have been working perfectly and normally. It is now the time for explanations, assessments and lessons learned, which we share with you in this note.
Written by Marie Pireddu on Tuesday, November 26th 2019
What is SEO? SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. Simply put, it’s increasing the likelihood to drive more unpaid traffic from search engines, which results in attracting visitors who are genuinely interested in the products your offer Having good or favorable SEO means that your Progressive Web App comes up as one of the first results returned by the search engines when someone types the keywords you're aiming to be positioned around. How does it work? When search engines turn up results, they are based on 2 elements : - Indexing - Algorithms
To make up their index, search engines use indexation robots. These robots (bots) browse the web and collect information about the websites visited (content, links, activity, etc.). Information saved in the index is then used by algorithms. For each request, they calculate and return the list of the most pertinent sites. There are many settings taken into account in judging the level of pertinence. Certain ones are of a technical nature, others are editorial, and some are related to various links that link sites together.
When optimizing SEO for your Progressive Web App, there are 3 aspects to consider : technical, editorial and link building