Marie Pireddu, Wednesday 16 February 2022If your eCommerce has been in business for any amount of time, you already know that offering an amazing product isn’t enough to survive — let alone thrive. Yes, the products you offer have a huge impact on the future success of your business. But you can’t rely on product quality alone to attract, engage, and retain your customers. In fact, product quality is no longer the main reason consumers will do business with a certain brand. By today’s standards, it’s much more important to deliver a valuable overall experience to your eCommerce customers. Finding great products to sell on your website and using SEO and PPC ads to drive traffic isn’t enough these days. Everybody does that. But to differentiate your business from the competition – to really stand out – you need to be hyper-focused on your customers. If you want to stand out, stand apart, as a retailer - small or big - you need to be in the business of creating incredible experiences. The commerce piece is just an attachment that happens to make you money. What is Customer Experience (CX) Why does Customer Experience matters The impact of Covid-19 on eCommerce 5 ways to improve your eCommerce Customer Experience Conclusion