How can an app help you support your community

Written by on Wednesday, April 15th 2020

First, as we continue with our 5th week of working from home, we hope that everyone is safe and healthy. 
As the Covid-19 situation evolves worldwide, it has created new challenges for everyone. From working from home to social distancing, we all need to adapt. 
It made it increasingly difficult for people to stay connected, even in an era of social media high. 

Social distancing has also had a strong impact on small businesses and the local economy. 
Small businesses are often major contributors to the heart of a community.

But with the help of technology, we believe here at GoodBarber that an app can help you to recreate these connections and help your community at the same time. If you are still wondering about the cost of creating an app, you can find more info here

You have the possibility to easily create different types of apps.

Read more

What's new at GoodBarber? March 2020

Written by on Thursday, April 2nd 2020

The month of March was disrupted all around the world by the health crisis. Even though the situation is more difficult, the GoodBarber teams have taken steps to ensure that the company's productivity does not suffer. A few weeks ago, we unveiled our new exclusive home-working organization, and it is under these conditions that our technical teams have carried out the developments listed below. We are now in our fourth week of containment and we intend to keep up the pace as long as it takes for the situation to return to normal. 

Don't forget to take care of yourself and others by staying home as much as possible! You can count on us to continue to provide you with the best service and allow you to fine-tune your app from the comfy seats of your couch :) 

This month we're releasing a new must-have feature for apps that use our Authentication add-on: Sign-in with Apple.  

It is Apple's authentication system that relies on the user's Apple ID and is designed to enhance the privacy of user data. Users can choose not to provide their email address to the apps in which they authenticate via Sign-in with Apple. In this case, Apple will create a unique, random email address that will act as a relay between the user and the third-party app. 

Apple has announced a change to the Apple Store's guidelines due to the release of Sign-in with Apple: all apps that offer at least one third-party authentication system will now be required to offer Sign-in with Apple. 

For you, this means that if you have enabled authentication via Facebook and/or Twitter in your GoodBarber app, Sign-in with Apple will automatically be enabled in your GoodBarber app. 

If you only use the GoodBarber authentication system, nothing changes for you :) 

You can find below a summary of the developments and updates made during March, 2020.

Read more

Agency Guide - The Complete Handbook for Selling Apps

Written by on Wednesday, April 1st 2020

For anyone considering entering the app selling market or even already in it, we have good news—we’ve just released a newly updated guide for agencies, that will take you from A to Z with everything you need to know to be successful in the industry.

With Mobile sales statistics setting new records every year and shopping apps usage growing faster than any other category of apps, the development of Shopping Apps offers your new opportunities for business development and growing your clients' base by offering a complete and attractive portfolio. 

While selling mobile applications is quite a feasible activity for many to enter into, there is still a lot to consider when making the launch, and this ebook will be your companion in navigating through the process. 


Read more

Covid-19: GoodBarber adapts its offer to increase your communication capacities

Written by on Friday, March 20th 2020

 

Every day, in order to combat the spread of Covid-19, new countries are taking strong measures to limit the social interactions of their populations. Many people find themselves confined to their homes. Faced with this situation, communication tools become the only way left for us to interact with the outside world.
 

With your GoodBarber app, you have forged a strong bond with your users. The current situation requires stronger communication to share important information and announcements, in particular, to keep your clients informed of the measures you are taking in response to the pandemic. This is why GoodBarber is adapting its offers for the coming weeks in order to increase your communication capacities.

 

Read more

GoodBarber Feature Highlight: Couponing

Written by on Wednesday, March 18th 2020

 

Nowadays, mobile presence is essential for businesses. But with so many offers available on the market, it has become difficult for companies to retain their customers. Therefore user engagement is a crucial point in mobile apps and PWA Marketing strategy.

One of GoodBarber main goals is to always provide you with the best product to manage your app and engage your users. Today we will highlight one of these tools : Couponing 

With the Couponing Add-On, we offer you a great tool to engage and retain your clients. It also simplify how you manage and analyze your coupons campaigns.

 

Read more

GoodBarber & Covid-19

Written by on Monday, March 16th 2020

As soon as the Covid-19 arrived in Europe via Italy mid february, we have watched carefully the development of this situation as trade between Italy and Corsica, where our Ajaccio headquarter is located, is important and on daily basis.

Since March 7th, the teams of our Ajaccio and Lisbon offices are working from home.
Since Friday, March 13, the team from the Coimbra and New York offices are also working from home. 100% of GoodBarber is now in "Work from Home" mode.

WFH is not something new for us. In our SaaS industry, we have a hyper-connected culture and organization. However, this is the first time that every one works remotely at the same time. Even if the adoption of this new configuration requires us much less effort than other more traditional companies, we consider that we are still in the learning phase to find an optimal way to operate. Creating the best conditions so that the totality of GoodBarber's collaborators and their families remains safe is our priority. 

As the Covid-19 pandemic spreads across the planet, the reactions of individuals, businesses and public authorities to this crisis are quite mixed. For our part, we remain convinced that we must act quickly, without waiting for political decisions which sometimes take a long time to come. I do not know if it is our internet culture, our curiosity, our search for truth, our desire to understand, our way of tackle problems, or something else, but we very early, individually and collectively at GoodBarber made the decision to work from home to prevent the spread of the virus around us.

Since mid-January, with the analysis of the evolution of the situation in Asia, detailed information has been made public by scientists from all over the world. Without being experts in epidemiology, they make it possible to understand what are the most effective actions to take to slow down the pandemic. Countries that have experienced major epidemics in their recent history, such as SARS in 2003, have acquired reflexes that European countries do not yet have. Very early on, they took wide-ranging measures to limit social interactions between individuals. The result is striking. It takes an average of 12 days for the number of Covid-19 cases to double in Asia, compared to 3 or 4 in Europe. European countries are applying containment measures late. France has even maintained local elections, creating a gathering of millions of people, in the midst of an epidemic!

In the past few weeks, we have tried to prepare ourselves as best we can to continue operating remotely, without compromising the service we provide. There we are. The next few months are going to be difficult for everyone. Stay away when you can and above all stay healthy! While waiting for this situation to resolve , see you on the web;)

Read more

How to create a memorable logo ?

Written by on Wednesday, March 11th 2020

You can’t overestimate the importance of a great logo. It is the face of your business, the core of your branding. Your logo is the first impression of your business and should express the essence of its personality and make a memorable impression.
When Steve Jobs was looking to create the logo for his new venture NEXT, he hired Paul Rand who famously billed him $100,000. And Steve Job happily paid for it. 
(Paul Rand is also responsible for IBM slatted lines logo, ABC, UPS amongst others.)
That should show you the importance of creating a great logo for your brand!

In this article we will go over the different options to create your logo and top tips to follow.

Read more

AMP: is the future mobile-first or mobile-only?

Written by on Wednesday, March 4th 2020

Speed is an integral part of web page design. And online retailers know all too well the importance of a page loading quickly. 47% of consumers expect a web page to load in 2 seconds or less, while a 1 second delay in page response can result in a 7% decrease in conversion (source: Kissmetrics).
On Feb. 24, 2016: Google launched its Accelerated Mobile Pages (AMP) project with the aim of making it easier and faster to load web pages on mobile phones. On July 1st, 2018 they announced that all new sites will be indexed using mobile-first indexing. 

Read more

What's new at GoodBarber? February 2020

Written by on Wednesday, March 4th 2020

We announced at the end of 2019, the launch of the Add-ons Store for GoodBarber Shopping Apps. Today, we're happy to offer you two new add-ons that many of you had requested !

 
  •  Blog Add-on :   You can now enhance your Shopping app and showcase your products under a different angle by writing blog posts.
 
  • "Buy again" Add-on :  Shoppers are always looking to purchase products with as few clicks as possible. Especially if they are clients who simply want to reorder your products. The "Buy again" button allows them to renew an order with one simple click.

 
 You can find below a summary of the developments and updates made during February, 2020.
 

Read more

How to write your eCommerce Content Marketing Plan?

Written by on Wednesday, February 26th 2020

 

What is content marketing? 
It’s a strategy of producing and publishing information for your clients that build trust and authority amongst your target audience, it builds relationships and community around your brand, therefore increasing engagements and helping boost sales. 
 Brands using content marketing have an average conversion rate of 2.9%, while the average rate for brands not using it is 0.5% 


You can choose between different platforms for your Content marketing strategy: emails, blog posts, YouTube videos etc... You can adapt depending on your skills and needs.

No matter the Content Marketing Platform chosen, the process remains the same: produce content that people want and effectively distribute it to be found via organic search or social media. 
 

Read more

New "Buy Again" button add-on

Written by on Tuesday, February 25th 2020

Our Shopping App is constantly evolving and you can already enhance your shop with a few add-ons. 
Our latest addition: the “Buy Again" button.
With this new add-on, your clients can renew their orders with one-click. 

Shoppers are always looking to purchase products with as few clicks as possible. Especially if they know the product they want and they have already purchased it in the past.

This new add-on will speed up the process of completing a transaction resulting in an increase in conversion rates. 

Read more

6 best practices to get the most value for your push notifications

Written by on Wednesday, February 12th 2020

In our mobile-centric world where engagement is key, every action you take to communicate with your users must be carefully thought. If you have an app then push notification is the way to go. Push notifications have become a powerful marketing tool. But misuse them, and the consequences can be dire. 
As they said, “The good thing about notifications is they remind your users that your app is installed. A bad thing about notifications is they remind your users that your app is installed.”  

In this article, we’ll share 6 best practices to get the most value from your push notifications. 

Read more