Marie Pireddu, Thursday 9 June 2022

How to turn your WordPress site into a mobile app

Discover how to create an Android or an iOS app from a WordPress website. In this article you will find out how to convert a WordPress into a mobile app using a plugin easily.
Christophe Spinetti, Thursday 9 June 2022

How to choose your App Reseller platform

If you are going to start a mobile app reseller business, then you have to choose which platform and reseller program best suit your needs.
Here is a guide to help you evaluate your future Reseller App Builder.
Marie Pireddu, Monday 23 May 2022

How to choose the right colors for your mobile app

Color is a very useful tool to create a brand identity and trigger specific emotions in users. Dig into some tips and best practices about choosing the right colors for your mobile app design.
Marie Pireddu, Wednesday 18 May 2022

Reuniplans: a digital tourism guide

For this month's Sucess Story, we chose to put the focus on PWAs. Reuniplans is a Progressive Web App that helped bring a traditional tourist guide to the digital era. Thanks to this solution, Frederic Antiste combined the benefit of both the web and mobile apps.  Read the full story below..
Mathieu Poli, Thursday 12 May 2022

What's new at GoodBarber? April 2022

This month we present a new feature that will delight content creators who want to monetize their apps. A few weeks ago we announced the release of In-App Purchases, which allow you to sell your app's content in the form of subscriptions. Your users could then pay a subscription to access your content or a part of your content. Today, we offer you a new possibility to take into account in your monetization strategy: remove ads from your app in exchange for a subscription. This is an extremely well-known and popular strategy among app creators, so think about it!  You will find below the summary of improvements and updates made during the month of April 2022:
Muriel Santoni, Monday 2 May 2022

The QR code : an underrated marketing tool

What is a QR Code ? The QR code (Quick Response) is in fact a two-dimensional barcode with 100 times greater storage capacity than a regular barcode.
Marie Pireddu, Monday 2 May 2022

Offer ads-free content to your subscribers

A subscription-based model is just one of the revenue models that have become an increasingly popular strategy for monetizing apps, in which users subscribe and pay a regular monthly fee for access to exclusive content on the app. This has proven to be a successful strategy for some newspapers, for example.  On the other hand, apps offering a subscription model have to continually improve their offering either with new content or new perks, to retain their users.
Marie Pireddu, Wednesday 27 April 2022

How to connect a Square POS to your GoodBarber App

When running an online store, the payment gateway you choose to accept payments will have an impact on your sales.  While GoodBarber offers a smooth checkout process with several options such as Apple Pay, PayPal, and offline payment to name a few, some merchants choose the Square POS system  as a complement. Square offers powerful features for store owners and hardware for brick-and-mortar stores.  We're often asked how to connect a GoodBarber eCommerce app to Square. You have 2 options: 1. Connect your GoodBarber app to a Square POS with GoodBarber Service+ 2. Connect your GoodBarber app to Square with Make But first, let's go over a few details about Square.
Marie Pireddu, Monday 25 April 2022

How to create city and tourism apps ?

Tourism sector is a great industry to start developing useful mobile apps. Here's how to create a Travel app, step by step.
Mathieu Poli, Wednesday 6 April 2022

What's new at GoodBarber? March 2022

This month in addition to having totally redesigned the image of GoodBarber, we've launched a new concept that will personalize your app: The Extensions Store . It gathers a large catalog of features that you can add to your app according to your needs. And as we know you're very curious and on the lookout for new features, we added a special something for you: you will find in the Extension Store extensions labeled "GoodBarber Lab". These are in fact features that our teams are studying or working on! If you are interested in them, just ask to be notified of the release of one of these features.  You will find below the summary of the improvements and updates made during the month of March 2022
Marie Pireddu, Thursday 31 March 2022

Why installment payments are right for your eCommerce app?

Buy now, pay later (BNPL) is becoming more popular, thanks to the seismic shift the retail industry has experienced over the course of the COVID-19 pandemic.  As a result of movement restrictions and lockdowns, changes in consumers’ financial circumstances, and new regulations retailers have to follow, customer behavior has changed.  The impact is apparent in every aspect of consumer behavior — from what and how they buy to how they pay. For many retailers, customers have gone from a fairly predictable demographic to more of a moving target.  BNPL is a magnet that you can use to attract customers to your e-commerce business. And since revenues have become more uncertain, retailers are looking for new and creative ways to attract customers. Let’s look at the advantages of offering this type of payment plan to your audience.
Christophe Spinetti, Friday 25 March 2022

Resellers: how to sell an app to a physical store?

When we think of an eCommerce app, we first think of selling to pure-players (companies that will sell only online). But as a GoodBarber Reseller, you are often anchored and active in your geographical area. That's why with GoodBarber eCommerce solutions, you can prospect all types of shops in your area to offer them an eCommerce app. 1/ Which target to reach? 2/ Which features to highlight? 3/ What points to use to sell an app to a physical store ?  
Marie Pireddu, Friday 18 March 2022

Create content to increase your online store visibility

Content marketing is a proven strategy to raise awareness for your brand and bring traffic to your online store. Creating and publishing information for your clients will build trust and authority amongst your target audience, build relationships and community around your brand, therefore increase engagements and ultimately boosting sales.  To help you implement your content marketing strategy, we've added a few new features to your eCommerce apps. 
Mathieu Poli, Wednesday 2 March 2022

What's new at GoodBarber? February 2022

This month we've decided to expand the catalog of content you can add to your GoodBarber shops. You can now choose to add the following sections: Podcasts Photo Gallery Flickr WebTV Youtube Vimeo Twitter Calendar iCal WordPress     Everything you need to enrich your store with any kind of content!  You will find below the summary of the developments and updates made during the month of February 2022.
Marie Pireddu, Friday 25 February 2022

How to monetize a mobile news app?

We spoke in a previous article about the necessity for newspapers, the world of the press in general, to offer a digital option. Indeed, the consumption of information is now constant, 7 days a week and 24 hours a day. The digital transformation in this field opened doors for better possibilities. We witnessed the development of different types of news apps, each offering a higher standard of user experience.   The next challenge for news apps was to generate revenues while maintaining a great experience for their readers. A good monetization strategy is therefore crucial.  In this article, you'll discover the different available options for a news app's monetization and how to implement them in your GoodBarber app.  Note: we'll focus on ways to monetize an app offered for free on the Stores.