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Easily manage your Facebook ads with Admob Mediation

Employee at GoodBarber

  3 min read

App monetization is often crucial to the success of a mobile app. Whether it's a paid app or an app that can be installed for free, you must have a monetization strategy that satisfies your users while ensuring profitability. There are several monetizing solutions to fit the different needs. For example, news apps are better suited to subscription services while travel apps will benefit from in-app advertising. I

Lucky for you, GoodBarber offer both in-app purchase and in-app advertising. For those of you using in-app advertising with external ad networks, we've just added a new feature that will for sure interest you: AdMob Mediation.

 

What is Admob Mediation

Before Mediation, you needed to set up different ad network in your app back office. Each ad network will then work to fill up an "ad container". 
With Admob mediation, the process is much simpler. Indeed, Mediation is a feature of AdMob that helps you manage all of the ad sources you use to serve ads to your apps in one place. Using mediation, you can send incoming ad requests to multiple ad sources and help ensure you find the best available ad sources to fill the requests.

Let Admob Mediation manage your Facebook Ads in your GoodBarber app

In your Back office, under the menu Monetisation > External service, you can see a new "Facebook" tab under Admob. This is where you activate the service.
You'll need
  • First to link your Facebook Ad account to your Admob account.
  • Create an Admob unit id for a mediation group that is setup to request the Facebook Ad network. You can find the step-by-step process in this Admob documentation .  
  • Then paste this unit id in the Admob page in your GoodBarber backoffice and ads coming from the Facebook Ad Network will be running.
What are the benefits from using Admob Mediation?

Everything in 1 one place: All your targeting settings are managed from one place. Admob will filter the ad sources and select which one to display. You will also find all the stats related to the different ads networks directly on the Admob platform. 

Offer a better user experience: the relevance and quality of the ads displayed in your app are a big part of its success and profitability.That's why AdMob holds all advertiser demand to a high standard, to defend against malware, spoofing, bad content, and more. Features such as Ad Review Center  lets you see what ads have actually been showing in your app and block specific ads you don't like, while  Ad Content Rating  ensures that only appropriate ads are served on the basis of your app's target audience.
 
Maximize profits: With multiple sources for each ad container, you'll never have to worry about an empty container again. AdMob gives all ad networks fair access to ad inventory, ensuring the highest paying network always wins. Built-in features like Ad Network Optimization (ANO)  and mediation groups will hep you build a strong revenue stream and optimize your strategy.

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