How to write your eCommerce Content Marketing Plan?
Written by Marie Pireddu on Wednesday 26 February 2020
It’s a strategy of producing and publishing information for your clients that build trust and authority amongst your target audience, it builds relationships and community around your brand, therefore increasing engagements and helping boost sales.
Brands using content marketing have an average conversion rate of 2.9%, while the average rate for brands not using it is 0.5%
You can choose between different platforms for your Content marketing strategy: emails, blog posts, YouTube videos etc... You can adapt depending on your skills and needs.
No matter the Content Marketing Platform chosen, the process remains the same: produce content that people want and effectively distribute it to be found via organic search or social media.
New "Buy Again" button add-on
Written by Marie Pireddu on Tuesday 25 February 2020
Our Shopping App is constantly evolving and you can already enhance your shop with a few add-ons.
Our latest addition: the “Buy Again" button.
With this new add-on, your clients can renew their orders with one-click.
Shoppers are always looking to purchase products with as few clicks as possible. Especially if they know the product they want and they have already purchased it in the past.
This new add-on will speed up the process of completing a transaction resulting in an increase in conversion rates.
6 best practices to get the most value for your push notifications
Written by Marie Pireddu on Wednesday 12 February 2020
In our mobile-centric world where engagement is key, every action you take to communicate with your users must be carefully thought. If you have an app then push notification is the way to go. Push notifications have become a powerful marketing tool. But misuse them, and the consequences can be dire.
As they said, “The good thing about notifications is they remind your users that your app is installed. A bad thing about notifications is they remind your users that your app is installed.”
In this article, we’ll share 6 best practices to get the most value from your push notifications.
What's new at GoodBarber? January 2020
Written by Mathieu Fancello on Wednesday 12 February 2020
Be ready, 2020 will be full of surprises for your apps!
For starter, discover a major novelty for your Shopping Apps: a new type of widgets available for your Home: Navigation widgets
Don’t wait, try them out! They offer unlimited possibilities to optimize the navigation on your app and guide your clients around your shop :)
Enhance your Shopping App with a Blog
Written by Marie Pireddu on Monday 10 February 2020
The add-on Blog is finally here!
You can now enhance your Shopping app and showcase your products under a different angle by writing blog posts.
5 mistakes to avoid with your Shopping App
Written by Marie Pireddu on Friday 10 January 2020
Mobile has changed the landscape of ecommerce and shopping apps have become a must.
As a result, brands might be in a rush to create their apps and get onto the Play Store and App Store as quickly as possible.
However the most crucial factor to your e-commerce venture’s success is the quality of your mobile app. But too often businesses make poor choices, overlooking the needs of their clients base and not putting enough time in understanding the shopping experience on their side.
The result? Bad reviews and poor performance.
Here are the most common mistakes to avoid if you want your shopping app to be a success.
What's new at GoodBarber? December 2019
Written by Mathieu Fancello on Wednesday 8 January 2020
2020 is here and we would like first of all to wish you a happy new year from the GoodBarber team. We wish all the best for your app building adventures !
In December, we worked on the opening of the Add-ons Store for our Shopping Apps. As for GoodBarber Classic, the add-ons store is a library of additional features available for you to add or not to your back office.
3 add-ons are already available in the Shopping Apps catalog:
- Products import/ Export: manage your product catalog in a record time thanks to the import/ export via .csv file.
- Google AMP: Increase the visibility of your products and improve your users' experience on your PWA
- White Label: remove all mention of GoodBarber in your back office.
Happy New Year!
Written by Marie Pireddu on Wednesday 1 January 2020
Happy New Year from all of us at GoodBarber.
All our best wishes for 2020 :)
Pace e Salute!
Import/ Export your product catalog
Written by Marie Pireddu on Friday 27 December 2019
You’ve been asking for it and we listened.
The new Products Import / Export Add-On is now available the add-on catalog in your back office.
With this new feature you can manage your product catalog in a record time.
Once the Add-On installed, you will be able to import /export an unlimited number of products, in one click, from a single .csv file.
2019, a GoodBarber year in Review
Written by Marie Pireddu on Tuesday 24 December 2019
2019 has been quite the year! We’ve accomplished a great deal.
From new releases to reaching new milestones, this year has been rich in events and celebrations
Shopping website or Shopping app?
Written by Marie Pireddu on Wednesday 18 December 2019
If you are reading this article, chances are you already know that Mobile is no longer a trend in eCommerce but an accepted standard in the online shopping journey. And while most retailers have invested in mobile responsive website, quite a few still wonder if they need a Shopping App.
Let’s see what are the pros and cons of each platform and how you can use them for your business.
The benefits of Free Shipping
Written by Marie Pireddu on Wednesday 11 December 2019
Free shipping is one of the greatest marketing tools available to an online shop. It can motivate customers to buy more or give them an incentive to buy right away. This option has been around for so long that shoppers have begun to expect free shipping to be available almost on any online shops. According to a survey, 90% of people said that having an order ship for free is the biggest incentive to add more to their cart. Offering free shipping, whenever possible, has now become a necessity for online retailers.
