
Create an app for a professional event: A 4 steps guide
Many professional events have been forced to be cancelled or postponed in recent years due to the global pandemic and its aftermath. Like other industries, the event industry has had to reinvent itself to deal with these issues, with one simple solution: going digital. More and more trade shows, conferences, and other professional events have been revamped! Hybrid events, otherwise known as "phygital", or even 100% digital: companies have not lacked imagination, and there are many possible solutions to make this transition to digital. Creating an app for your professional event remains the most practical solution: affordable, easy, and quick to implement, here are our best tips to set up the ideal professional event and optimize your marketing strategy!