We recently asked a few questions to Cécile, the founder of BPM-Ad, an agency based in Martinique helping small business owners to develop their digital presence. 

Many professional events have been forced to be cancelled or postponed in recent years due to the global pandemic and its aftermath. Like other industries, the event industry has had to reinvent itself to deal with these issues, with one simple solution: going digital. More and more trade shows, conferences, and other professional events have been revamped! Hybrid events, otherwise known as "phygital", or even 100% digital: companies have not lacked imagination, and there are many possible solutions to make this transition to digital. Creating an app for your professional event remains the most practical solution: affordable, easy, and quick to implement, here are our best tips to set up the ideal professional event and optimize your marketing strategy! 

Two new extensions join our always expanding Extensions Stores: Airtable and Typeform.  Thanks to these 2 extensions you can now add to your GoodBarber app forms, quizzes, survey you created on these platforms and collect data.  

This month's Success Story is the Thalas expedition. We had to pleasure to meet the app owner and expedition leader Thomas Capiten and visit their boat during their stop in Ajaccio's harbor along their Mediterranean tour.

Blog readers want the content to be in a format they can access easily. Sitting in front of a computer, entering a website, and then searching for content has begun feeling outdated to many smartphone users. Particularly in a world where speed becomes ever more important and everybody inclining towards the mobile every day, it gets more important to be able to any content at any moment. Providing the followers of your blog with what they want via a mobile app that is created with a focus on user experience will increase both user loyalty and views of your content. Whether you are an experienced or new blogger, you should know that if you don’t have a mobile app for your blog, you are missing out.  GoodBarber provides the perfect tool for any blogger to easily turn their blog into a mobile app, without having to write a single line of code. Our Extensions store offers many connectors for those who already created content on another platform. And we just added a couple of extensions that bloggers will love: Wix and Medium

This month we introduce a new extension that will allow you to know more about your users and their behavior: Facebook Meta Pixel. It allows you to track certain events performed by users in your native app and in your PWA: number of app downloads, registrations, and logins, information on payment, adding a credit card, adding an item to the cart, or information on reading your content. With Facebook Meta Pixel, you can understand your users' behavior and adapt your marketing strategies.    You will find below the summary of the developments and updates made during the month of July 2022:

During the summer months, agencies (and clients!) take a well-deserved vacation. So, unless your clientele is tourism-oriented, you might have quite some downtime during the summer. In our case, we don't shut down during the summer. And we give you some tips to take advantage of this quiet time to brush up on your knowledge and refine your app sales strategies.

The audience for podcasting has grown significantly in recent years. According to a report by Edison Research, 78% of Americans are now familiar with podcasting, while 57% have listened to a podcast Whether you're a business owner or starting a new venture, a podcast is an excellent way to build an audience and position yourself as an authority in your industry. They are a popular content platform because they’re easy to consume. People can listen to podcasts on the go, in the car, at the gym, and even at work. One of the best things about podcasting is the intimate connection you build with your audience. In a day, where social media has shrunk attention spans, your listeners will happily spend 30 minutes or so with you at any given time,  giving you the ability to really dive deep into your topics. 

In 2022, Facebook, with its nearly 2.5 billion active users, is as much of a social networking site as it is a sales channel. The platform allows for more than simple brand-customer interactions—it’s one of the best channels for reaching your target audience, especially thanks to the precision of the advertising targeting it offers. Indeed, beyond its huge user base, Facebook has extremely detailed information about its users. This will allow you to target high-potential audiences to promote your products.  While your mobile app remains the best option to sell your products, integrating Facebook as a complementary sales channel will help you reach more potential shoppers.   GoodBarber offers you solutions to integrate your app with Facebook: Facebook Marketplace  and now Meta Pixel & App Events  , allowing you to analyze your user's behavior and optimize your marketing strategy.  The Meta Pixel & App Events extension is available for Content Apps and eCommerce Apps.

Radio Ticino is a Swiss station created 25 years ago and based in the Southernmost canton of Ticino, Switzerland.  The region is Italian speaking, bordering Italy: Lugano being its most well-known town. Due to its location, the radio station broadcasts entirely in Italian and is committed to providing at least 30 minutes local-based content, in accordance with Swiss guidelines. The station is broadcast on FM bandwidth:  and at the end of 2024, the station will switch to DAB due to Switzerland turning off FM.    The station broadcasts its live radio show in real-time and has recently introduced a new TV channel that broadcasts videos in synchronization with the audio show. Also available are 18 channels with several different content styles: pop, gold, new hits, charme, rock, made in Italy, swiss music club, carnevale, movida, reggaeton Loco, Bravi Bimibi, Natale, Into the night, Non Ho L’Età, Lounge Cotn and A fine Jazz Gun Radio. Podcast content is also available with a wide variety of programming, ranging from topical news programs with journalists to daily horoscopes, to a cooking show.  

This month, we released several new extensions that you've been voting for in the GoodBarber Lab. And we thought about everyone, whether you own classic apps or eCommerce apps.  First of all a very important extension for merchants: Facebook Marketplace. By connecting your GoodBarber app to your Facebook Marketplace with our latest extension, you'll help your business gain visibility as well as increase your sales using the world's largest social network!  For your content, we have also released several extensions that will allow you to distribute external content in your application. Medium and Wix for your articles, Ausha, Spreaker, Anchor, and Simplecast for your podcasts: connect our extensions and broadcast your content directly into your application.  Finally, the last extension that will delight your customers: Tawk.to, which allows you to offer direct chat support to your users. It's a free and easy way to communicate with your customers. You will find below the summary of the developments and updates made during the month of June 2022:

As a mobile app reseller, your first concern will be finding customers to sell apps to. But once you start getting a few customers, you'll need to sustain your business and retain your clients. We regularly advise you to charge a subscription fee (even a small one) to your customers to cover your fixed costs. And so, it is essential that your customers find value in the service you sell them. To do this, their app must be successful and useful. Here are some tips you can apply to ensure the success of your customers' apps.

As we know already eCommerce become an increasingly popular shopping choice for many consumers and a true opportunity for retailers.  eCommerce apps have grown quickly and app builders like GoodBarber have helped many small businesses access this technology, usually reserved for large retailers.  While a mobile app has many benefits, such as a higher conversion rate compared to websites,  it can still be difficult to stand out and get your products in front of a large audience.  This is where social media comes in. Platforms like Facebook have a tremendous reach and many consumers shop directly from their favorite social media.  Connecting your GoodBarber app to Facebook marketplace, with our latest extension, will help your business gain visibility and boost your sales. 

Email marketing, or digital marketing in general, is one of the most effective ways to reach your audience and extend your customer base around the world. Depending on your offer, you can have customers all over the world while running your business from Europe. All countries have their own data regulations and laws that must be understood and upheld. Failure to do so could result in serious fines. GDPR (General Data Protection Regulation) represents these laws for the European Union. However, individual courts within these countries, such as Germany, have their own legal interpretations.  Having an opt-in option and more specifically Double opt-in is one of the ways to ensure you receive consent from your users to send communications to them. The double opt-in is now available on your GoodBarber apps. It is by no means legal advice and does not pretend to represent itself as such. You should always talk to your own legal counsel before determining your corporate direction.

In one of our previous articles, we spoke about the importance of offering a great customer experience in eCommerce   and how one of the main factors to satisfy your clients is providing great support.  Offering chat support in your app is convenient for your customers, helping them through pain points and as a result helping you create the best customer experience and higher conversions. Now, thanks to our latest extension, Tawk.to, you will be able to add live chat to your GoodBarber app. 

Coral Hill church is located 5 miles outside of Glasgow, Barren County, Kentucky, in what is known as the Southern bible belt. The church was founded by 12 individuals over a hundred years ago – around 1904. Although it is located outside of town, 400 people come every Sunday to worship at the church, an anomaly, as most modern congregations are in the middle of town. The congregation sees themselves as neither modern nor traditional but rather in-between the two. It is a blue-collar congregation, aspiring to be multi-cultural, and open-minded in everything they do. Missions are very important to the church – often sending out people not just to stay active locally in their community, but also globally, following the church’s foundational principals – continuing to expand God’s kingdom wherever they go.  

To answer the question "Who is an app reseller" and who is eligible to become an app reseller, we can start describing two main categories of usage of the App Reseller Program that we have identified through GoodBarber's customer base.

The simplest and most complete solution to promote your business and satisfy your customers.

Discover how to create an Android or an iOS app from a WordPress website. In this article you will find out how to convert a WordPress into a mobile app using a plugin easily.

If you are going to start a mobile app reseller business, then you have to choose which platform and reseller program best suit your needs.
Here is a guide to help you evaluate your future Reseller App Builder.

You will find below the summary of improvements and updates made during the month of May 2022:

Color is a very useful tool to create a brand identity and trigger specific emotions in users. Dig into some tips and best practices about choosing the right colors for your mobile app design.

Manage access rights to the Back Office: how to give access to your clients to the back office of their app.

Learn how to manage, create and import apps in your App Reseller dashboard