Following the release of GoodBarber 4.0, we've paid special attention to our users' feedback. With your suggestions in mind, May 2017 has been all about optimization, to improve the back office intuitiveness as well as the tools available to conceptualize your app. In the meantime, our goal remains the same: allowing you to create apps which cater to your needs, while keeping things simple. 

We’ve already addressed the fact that an app can help send one’s business to new heights. Nowadays, with mobile navigation surpassing the desktop web, users are quick to turn to their "on the go" devices to search for information, itineraries, and reviews–especially so when it comes to eating out!

Since the release of GoodBarber 4.0 we’ve been intent on improving the user experience for the new back office.

Every day we analyze user behavior in the new GoodBarber interface. Studying these patterns has allowed our Product team (designers, ergonomists…) to measure whether our approach is the right one. In other words, do the users navigate the product in the way we had envisioned?

Every Product Manager’s dream is to catch a glimpse of how users experience the product, to watch and understand how they react in front of the interface upon discovering it. Thanks to data analysis and Data Driven Design, this dream is becoming a reality.

Many tools allow us to collect precious information as the interface is being used. Analyzing this data allows us to have a clear picture of the user’s actual path at a given point in time. From that analysis, designers and ergonomists can perform changes to the product interface in order to improve the user’s journey.

Modifications are applied through subsequent iterations. For each iteration, the Product team and the team in charge of data analysis (Data Scientists) measure the impact of the modification, in real time. For a product like GoodBarber, we can tell after just 24 hours whether the modification applied to the back office has had a positive or negative impact on the user experience.

 

Did you know that Monday, June 5, 2017 is World Environment Day ? Like with a lot of celebrations, one can’t help the feeling that World Environment Day should be everyday. Nevertheless, our home planet deserves all the attention it can get so we figured we’d take the opportunity to showcase some of the actions the GB crew is taking towards making the blue planet a little greener, one small step at a time, and with bigger steps even sometimes— kudos Sebastien for setting up solar panels at home!

One of the key advantages of mobile over the desktop? Ease of use and easy access. Something which has always been at the heart of our positioning, and even more so with the logic of GoodBarber 4.0, the latest version of our product, and our commitment to offer a reliable presence across all screens and devices.

In the weeks leading up to the release of GoodBarber 4.0, as you can imagine, there was quite a bit of animation at our headquarters and other offices, with a war mode, which consisted of daily stand up meetings, to perk us up in the morning and send us off with a boost in the evening as we watched the to do list shrink one or several tasks (striiiike) at a time!

If you’re a regular on our blog, you probably recall the recent article we released on the role social media plays in your brand’s image. Today we’re back with an article covering a topic that goes hand in hand—online advertising.

If you’re a regular reader of the GoodBarber blog you’ve probably already spotted our Agency Spotlight series, where we shed light on agencies using GoodBarber to successfully create apps for their clients, a level of success to which you might be aspiring as well. To help you achieve this, we’ve put together a few guidelines, specifically when it comes to using social media to your advantage.

The Menu is used for secondary navigation within your app. Seven different concepts are available—each with its own advanced configuration options. Thanks to this amount of diversity, one of the strengths of GoodBarber 4.0, the Menu completes the Home, finely distributing traffic within the app.

The Home is the first screen of your app—and a very important one obviously. It is a pivotal element around which everything else falls into place. GoodBarber 4.0 introduces a modular system, ultra flexible, to manage the Home and make it the starting point of a unique user experience throughout your app.

GoodBarber 4.0 is a real milestone in the evolution of GoodBarber. Improving the visibility of your content, offering a one-of-a-kind user experience regardless of the device used as well as introducing infinite flexibility to build your app interface, these have been our objectives when developing GoodBarber 4.0.

On top of that, let us not forget an underlying trend—how mobile and the touch interface have redefined the way we conceive modern graphic interfaces.

GoodBarber 4.0 is the embodiment of it all. With over 350 features to create native apps along with progressive web apps. And now, let’s take a look at the main innovations of GB4.