Agencies often wonder whether they should use their own developer account to publish all of their clients’ apps or if they should require their clients to purchase their own accounts under which each individual app will be published. Up until recently, the majority have gone for the first option and have experienced no issues with it, but some recent revisions in the app publishing world are now prompting many to reconsider this approach.

Still continuing with the objective of offering you the best tool to create your app, we dedicated the month of June, 2017 to improving and optimizing the 4th version of GoodBarber. In addition to fixing bugs and other various improvements, this month's work concentrated heavily on the intuitiveness of the back office, specific features, and design improvements, for example the revision of the Articles list templates. 

After many years of creating a product that allows anyone to deliver mobile apps, we’ve not only been able to create a real sense of community between us and our clients, we’ve also been able to learn from what many of you have achieved. There’s no doubt that above all, an app needs time and attention to grow, but other key elements can also help–we’ve listed some of the common points that the most successful GoodBarber apps share. Let’s go!

We’ve introduced extra security measures for the loyalty card QR code. From now on, it will be possible to destroy an existing QR code and replace it with a new one.

Following the release of GoodBarber 4.0, we've paid special attention to our users' feedback. With your suggestions in mind, May 2017 has been all about optimization, to improve the back office intuitiveness as well as the tools available to conceptualize your app. In the meantime, our goal remains the same: allowing you to create apps which cater to your needs, while keeping things simple. 

We’ve already addressed the fact that an app can help send one’s business to new heights. Nowadays, with mobile navigation surpassing the desktop web, users are quick to turn to their "on the go" devices to search for information, itineraries, and reviews–especially so when it comes to eating out!

Since the release of GoodBarber 4.0 we’ve been intent on improving the user experience for the new back office.

Every day we analyze user behavior in the new GoodBarber interface. Studying these patterns has allowed our Product team (designers, ergonomists…) to measure whether our approach is the right one. In other words, do the users navigate the product in the way we had envisioned?

Every Product Manager’s dream is to catch a glimpse of how users experience the product, to watch and understand how they react in front of the interface upon discovering it. Thanks to data analysis and Data Driven Design, this dream is becoming a reality.

Many tools allow us to collect precious information as the interface is being used. Analyzing this data allows us to have a clear picture of the user’s actual path at a given point in time. From that analysis, designers and ergonomists can perform changes to the product interface in order to improve the user’s journey.

Modifications are applied through subsequent iterations. For each iteration, the Product team and the team in charge of data analysis (Data Scientists) measure the impact of the modification, in real time. For a product like GoodBarber, we can tell after just 24 hours whether the modification applied to the back office has had a positive or negative impact on the user experience.