If you have a publisher account on Google Play, chances are you’ve recently received an email warning you that, as of November 29, 2016, apps that haven’t been assigned proper content ratings may be blocked in certain territories or for specific users, or even be taken off Google Play altogether.

Finding a name for your App isn’t only about racking your brain. There are a few important parameters you might want to take into account in order to not only pick a memorable name but also one that will get you more downloads. Think of your App’s name as the first impression you make on your users. You have a very narrow window to get their attention in the stores so use it properly. 

With new mobile centric customer behaviors, monetizing one's app seems to be an attainable goal, now more than ever before. Yet, questions such as which positioning to adopt or, what are the solutions to consider to make a mobile app profitable, remain to be assessed. Ready for a quick overview?

The engagement of one’s app should be monitored closely and your communication strategy adapted accordingly. Thing is, users can fall in love with an app in a second, but they can also be quick to forget about it, unless they are “mobilized”, namely with push notifications. Now, of course, it doesn’t hurt to have an engaging concept to begin with...

For our next featured agency, we are proud to introduce Proexe, a Polish company with some quite impressive accomplishments under their belt. Maciej, the CEO of Proexe, will give us some insight into his success.

We told you we hadn’t seen the last of App Store improvements. So, what’s in store this time around? As of October 5, 2016, iOS publishers will be equipped with a brand new tool to improve the discoverability of their app: Search Ads.

Did you know you can keep up with our latest news and updates using the GoodBarber News app? Available on iOS and Android, it features lots of free resources, just a tap away, to make the most of our app builder while staying in the know about all things related to the mobile app market.

We know that monetizing apps is a pressing issue. After all, even if using an app builder reduces development costs, the more cost efficient a mobile app the better. Considering that you are already investing a lot of time and effort into engaging your audience, budget shouldn’t be something weighing you down.

The desktop web is losing momentum, it’s a fact. But, do new user behaviors account for more "digital time" spent on mobile apps? With users transitioning from desktop to mobile, does it play in the favor of smartphones or tablets, websites or apps?

Welcome to our newest blog series in which we will be focusing exclusively on agency success stories! Here you will find valuable insight, knowledge, and tips from individuals whom we consider to be experts in the app selling industry, who have been kind enough to give us a glimpse into their world and unique experiences. Kicking off the series with his expertise in one booming industry is Eric Pastorek, from the agency Reformed Media.

Yesterday, the news broke that Apple released a statement about upcoming App Store Improvements. If you are an iOS developer and have already submitted an app to the App Store, chances are you received the information in your inbox. But, in case you haven’t checked it out yet, let’s look at some of the key takeaways from the message published by the Cupertino company on September 1st, 2016.

The set of loyalty features we offer is a great toolbox to nurture your clients and monetize your app. With a well tailored loyalty program, you can, not only make customers fall in love with your business, but also keep them coming back, with gifts and rewards.