How to create your own Local Delivery + Pickup app
Written by Marie Pireddu on Thursday, August 20th 2020
Many brick-and-mortar shops had been facing a tough situation these past few months due to the lockdowns imposed in many countries by the Covid-19.
Some had taken the right decision to move their business online. Their online shops allowed them to keep selling their products and stay in touch with their clients.
But as we mentioned in a previous article, e-Commerce is a tough competitive market. So how can your independent business compete? By becoming your neighborhood champion and taking advantage of your actual physical location.
By offering a fast local delivery option and a convenient in-store pickup, you provide your clients with the flexibility and convenience they need.
With the idea in mind, GoodBarber is now offering Local Delivery + Pickup apps, with key features dedicated to boost your sales and grow your local client base.
How to build your Local Delivery + Pickup app?
This guide is mainly directed to people who already have a shop (physical or online) and wish to go bring their business to the next level with an app.
If you are at the very beginning of building your brand you may want to refer to these articles to start with:
- How to build an app in 7 easy steps
- How to choose the perfect name for your app
- How to create a memorable logo
But feel free to read on as well ;)
Step 1: Get everything you need ready
Your logo is designed
Your product catalog is in a .csv file
You've written your product descriptions
How about the images that will accompany your products?
And last but not least your business admin info (contact email, phone, address, hours of operations, etc )
Step 2: Time to start on GoodBarber
You benefit from a 30-day free trial to familiarize yourself with the platform, test your app, and make sure everything is ready for the publication.
You will also have full access to our support team, a detailed online help guide and video tutorials to help you along the way.
Step 3: Add your products
- Add products manually: from the back office, in the menu Products > Add. you can then enter all the info needed (title, description, pricing, variants, etc)
- Import your products from a .csv file. Which is very helpful if you have an important catalog.
Once you finished adding your products, you can now create your collection. A collection is a group of products that belong to the same category. In our example, your collections are Pastries, Salads, Smoothie bowls, etc.
A product can be added to multiple collections: your yummy croissant can be part of the breakfast, pastries or dessert collections.
Step 4: Design
You can now choose your theme, add your logo, launch screen, design your sections, and product pages. Don’t forget to pay attention to the design of your checkout page.
Step 5: Add your shop info
- Shipping: This is where you will set up your local delivery and pickup. From the add-on catalog, activate the two related add-ons.
- In-store pickup : enter a name and define the conditions under which this option will be available to your clients.
It helps you boost your sales. By implementing a Buy-Online-Pickup-In-Store strategy, you get your clients into your shop. Once there, it becomes much easier to persuade them to purchase additional products, through strategically-placed products for example ( a few desserts or small bite items by the register are always tempting).
It's personal. Perfect for the catering business. You want to build a relationship with your clients, show your personality. It is your chance to offer a great customer service.
- Local delivery by Zipcode : Set up all the zip codes you cover and offer the option of fast delivery service to your client.
This option allows you to become the go-to caterer for business and events in your neighborhood. As we the In-Store pickup, it also allows you to make the service more personal and meet your clients.
You will soon be able to create time slots for which you want to allow deliveries. Stay tuned!
- Activate the Offline Payment add-on: Offline payment remains a preferred method of payment for local shops.
It helps boost your sales: Offline payment is easy to use and understand. Some people still face difficulty with the online mode of payment. By offering an offline mode, you will reach a wider audience and boost your sales.
You avoid payment gateway fees: You can easily have an online presence and offer your clients to purchase your products online without the hassle of setting up Stripe or PayPal accounts. Moreover, Offline transactions are easy and transparent with no extra fees
You can define the way taxes are calculated for your shop.
Step 6: customize your transactional emails and push notifications
Step 7: A few more dedicated add-ons to deliver the best shopping experience on mobile
- Buy again button: it allows your clients to add to the cart all the products from an existing order with one click. A great add-on to build recurring orders and boost your conversion rate.
- Keep an eye out for the launch of two new add-ons very soon. The Fast Checkout will simplify the checkout process and remove unnecessary steps. The Time Slots will allow your clients to select a specific time frame for their delivery.
You also benefit from integrated features such as :
- Client note: very useful! Your client can now leave specific instructions regarding their order. For our catering example, it's an easy way for clients to mention any allergies or delivery instructions so you don't waste any time trying to get to them.
- One-click payment: Digital Wallets are the most efficient checkout on the web. A perfect payment option if you get to cater a large lunch or meeting for a corporation.
- Auto-login: Your clients only log in once. Then they are immediately recognized every time they launch the app.
Step 8: You are now ready to publish
Testing an exact copy of your app (called the AdHoc version), in the same version as the one which will be released on the stores, is a very important step you shouldn’t overlook. With GoodBarber, you will find in your back office dedicated online helps to generate the AdHoc version, for both the iOS and the Android version of your app.
Once happy with your app you can move on to the publication of your app.
You can find more info on the publication process in this article: how to publish your app on the App Store and Google Play
Don't forget to publish your PWA and install a domain name. A PWA is a great marketing tool to help you promote your app.
But the work is not over. You now need to promote your app.
You can find a lot of resources and tips on how to promote your app, boost your downloads, and increase your sales on our blog.