How to publish your app on Google Play and the App Store?

Written by on Monday, January 4th 2021

Google Play Store and App Store

Google Play Store and App Store

Google Play and the Apple App Store are by far the two largest platforms to distribute and promote apps. In order to avoid any issues and possible rejections, your applications should be built following the specific requirements of each of those Stores.

If you are ready to publish, chances are you already built and tested your app. 
Testing an exact copy of your app (called the AdHoc version), in the same version as the one which will be released on the stores, is a very important step you shouldn’t overlook. If you are using GoodBarber, you will find in your back office dedicated online helps to generate the AdHoc version, for both the iOS and the Android version of your app.

This article will provide an overview of the steps to follow to successfully publish your Android and iOS app.
 

Google Play

As an open platform, Android offers different choices to distribute apps. Even though other alternative Stores exist, Google Play is the premier platform to distribute an Android app. 
 

  • Google Publisher Account
In order to publish your app on the Play Store, it is mandatory to create a Google Publisher Account. The registration fee is a one-time payment of $25.
Part of the information you provide upon registration will be visible in the Store later on. When an end user browses an app in the Play Store, they can get information about who is the developer. The information provided by the Play Store is the information you have declared when opening your Google Publisher Account.

  • Google Play submission
Google Play is a library where users browse and search for apps depending on their interests. If a user opens your app listing they will take only a few seconds to decide if it matches their need. You need to make your listing compelling to catch their attention and convince them to download your app.
The text for your app listing should follow those listing criterias. These are all the details that will show up to customers on Google Play.
In the Play Store, the short description is the first text users will see on the page app, a promo text. In the long description, describe accurately your app using the right keywords to catch your audience and optimize ASO. Choose the correct graphic features and screenshots to reinforce your brand and show off your app best features.

Once these steps have been completed, you can upload the binary file (the .apk file) and follow the guide on your Google Console to rollout the release to publish our app. APK (Android Package Kit) is the file format used by the Android operating system to install and run apps. The APK file contains all the elements needed for your app to actually work on an Android device.

It can take a few hours for your app to be available on the Play Store.

Google Play Store

Google Play Store

If you developed your app with GoodBarber, a dedicated online help will guide you through each steps of the publication. 
And if you really can’t be bothered by the entire process, “GoodBarber Takes Care ” can do all the work for you and publish your app. Another advantage of using GoodBarber ;)
 

App Store

The process of submitting an app to the App Store is slightly complex and requires throughout preparation. 
The App Store is host to more than 2 millions apps and has changed the way we used smartphones, making apps part of our daily transactions. Apple has set high standards and strict guiding principles in order to maintain this ecosystem safe for its users and always offer high quality apps.

 

  • Apple Developer account
In order to create an iOS app and publish it on the App Store, you are required to register as an Apple Developer. This account cost $99 and must be renewed yearly. Joining this developer program also gives you the ability to build an iOS app and test it on the devices themselves, a crucial step in the app development process.

  • App Store submission
It is highly recommended to read the  Apple Store Review guidelines before starting the submission process. Indeed, Apple Review Team reviews each app before approving them for release. The majority of Apple rejections are due to the non-compliance with the main guidelines.
Before you submit your app for review, you will need to provide a collection of information
(Icon, app preview/ screenshots) and metadata (the name of your app, its category, a detailed description and additional keywords for ASO). 
Don’t underestimate the importance of the description : the first sentence (the first 3 lines)are the most important, because this is the part which the users can see without having to tap to read more. Be accurate, clear and concise, transmit the core value of your app to the users.
The name on the developer account must be the same that the app final owner. It is the name that appears under your app on the Store. 
The review process takes a few days and Apple will inform you when your app is publicly available on the Store.


GoodBarber has put in place a Review to guide you through a smooth submission process. During the review, our dedicated iOS team will carry a throughout examination of the look and feel of the user interface as well as verify the compliance with Apple guidelines. If your app doesn’t meet the App Store requirements, the GoodBarber Review team will provide advice to help you improve it. Our goal is for you to successfully publish your app and we will do our best to help you.
iOS App Store

iOS App Store


Submitting an app to the Stores for the first time can feel somehow overwhelming. However the excitement and the benefits from reaching millions of users all over the world make the effort all the worthwhile. 







Article written : 05/22/2019
Article updated 01/04/2021