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How to create an app for Newspapers

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make a News app

make a News app

The world of the press has evolved considerably in recent decades. The consumption of information is now constant, 7 days a week and 24 hours a day. In the 21st century, readers need to be informed in real-time of the news on subjects that interest or concern them. And all they need is a smartphone and news apps. It's a far cry from the days when people waited impatiently for the morning press to get the latest news. 

Beyond retaining existing readers, offering an app will allow you to get new readers and therefore increase your revenues, like the famous newspaper The Guardian which explained in a 2019 report that it gets 29% of its revenues from the users of its mobile application Guardian. 

To satisfy the needs of today's consumers, as a media company, you need to have an app and broadcast your news in real-time.

New challenges for the press

Currently, the press suffers from a low rate of engagement from their readers. Regular readers are few and far between and reading sessions are getting shorter and shorter. Indeed, the traditional press is cannibalized by social media, which is now the place to be for news lovers. 

Also, a decrease in revenues is noticeable for the press as ad blockers become more popular. Readers want to focus on content and will do what it takes to be exposed to as little advertising as possible.  

Finally, the major challenge for the contemporary press is to succeed in combining the quality of the information released with the speed of publication. To get rid of the constraints of the classic written press (printing, distribution, etc.) to be able to concentrate on the relevance of the information and the fast reaction to the news, regardless of the domains concerned.  

To conclude, a good news app should not be a simple news aggregator. It must be as attractive as social networks, offer high-quality content quickly, and offer new ways of monetization to its owners. 

Content and UX: Identify your audience and its needs

The press is an extremely broad field and depending on your positioning you will certainly not target the same readers as your neighbors. How you think about your app will depend on your audience and their needs. For example, are you targeting readers looking for niche topics or general news? Are your readers looking for breaking news or a more organized experience? 

Indeed, you need to define the topics that interest your audience but also the profile of your readers and their information consumption habits. Your app must meet their needs by taking into account these two dimensions. Here are some examples of different apps that meet the needs of different readers.  

1/ General news apps for conventional readers
The River Daily news app is an app created for a regional newspaper. It targets so-called "traditional" readers who were or still are used to consuming print media. To keep these readers loyal and attract the new generation, the newspaper decided to diversify by offering different types of content such as short videos and podcasts.  

In order to meet the needs of these two target groups, the newspaper has opted for a clear and structured homepage, with the written content provided by the editorial staff as the main focus. All categories of topics are represented both on the homepage and in the navigation mode.  Further down, we find the new types of content, present but less highlighted. 
The navigation mode is very uncluttered in order not to confuse the information and to facilitate the search and navigation in the app. 
news app Android / iOS for traditional readers
2/ News apps for Millenials
In the case of the Focus app, the challenge is to attract the attention of a young audience, used to social media news feeds. The information is presented in a clear and concise way. The design of the app must be striking and it must be easy to find your way around.  

The homepage was built in a very visual way by choosing templates with large images. Each category and type of content is represented with a clear title and an associated color to help the eye to sort the content unconsciously.  
Written articles are deliberately short and punchy, while the emphasis is on more easily consumable content such as podcasts or videos. 
Links to social media are highlighted on the homepage of the application, and a direct link to the collaborative features of the app is present in the main navigation mode. The latter has been deliberately chosen to be concise and visual thanks to its icons that allow you to instantly locate the section you want to consult. 
make a news app for Millenials
3/ Specialized news apps targeting expert readers
To represent the more specialized news apps, the app Angelina is the right example. Dealing with fashion, it is aimed at enthusiasts, often already experts or professionals in their field. As fashion can be related to art, it was essential to offer an app with a sleek design and a home that was very much identified with the colors of the magazine.  

The choice of colors was made in a rather neutral palette in order to highlight the magazine's logo and allow the reader to immediately immerse himself in its universe. The homepage is very long, with an overview of each section and each category of the magazine. In addition to the Search widget, this allows the reader to have a quick and global view of the fresh content offered by the magazine, but also to easily find specific content. The chosen templates are very visual, which is a major expectation of readers of fashion magazines.  
For the navigation mode, always in the same spirit, a full-screen template was chosen, reminding the famous summary of the paper press. In order not to suffocate the menu, some sections have been grouped in sub-sections, allowing once again a navigation as fluid as possible. 
 
create a news app for experts

Key features for a great news app for Android and iOS

Different types of content, internal or external to the app:
GoodBarber offers a CMS to write your content, and connectors to sync it from external platforms. You can easily create and publish content in different formats: articles, podcasts, live video streaming, images, map, or events. In addition to that, more than 30 connectors are available (WordPress, Youtube, RSS, Podcast Feed, Vimeo, Twitter, among others), in order to synchronize the content that will be formatted to match the display standards and design of your app. You won't have to worry about double-publishing.  

Push notifications to engage your readers 
With instant push notifications, you'll be the first to share the latest news with your readers. Simply write and send the latest news in one click from your GoodBarber back office. This feature is crucial for a news app that needs to be responsive and reliable to inform its readers.
Push Notifications are essential for a news app
Push notifications are an excellent marketing tool to increase your readers' engagement. Scheduled push notifications allow you to set up the right communication strategy for your readers' needs. 
Finally, with personalized push notifications, your readers can select the type of push notifications they want to receive. They will only be alerted to topics that are relevant to them. 

Revenue generating tools:
In the case of an app, there are two monetization options perfectly suited for news apps. 
  1. Displaying ads in your app: this is the practice of displaying ads at appropriate times throughout the user experience of your news app. There are several ad formats that need to be considered and tested for the best results. For example, you may want to test the success of banner ads or interstitial ads. You should also consider the impact of these ads on the user experience, testing the frequency to find a balance between generating revenue and providing the best possible experience for your users. You can choose to display ads from 4 major ad networks (Admob, Ad Manager, Google AdSense, and Facebook ads), or create your own ads, giving you the ability to sell ad slots in your app.
  2.  Subscriptions SOON  : in this case, your news app will only be accessible after subscription, offering some features for free while giving users the option to upgrade to a paid subscription for full access to your app. Using a subscription model is a great way to introduce your product to new users and show the value of your news application before they commit to a subscription. It is the easiest way to monetize your app.
Tools to encourage interaction
Your readers should be able to interact with your content by commenting, sharing, or saving content for later. These tools make your content more interactive, increase its chances of going viral and allow users to come back to the content they find interesting.
  • Comments: Enable comments on your articles and give your readers a space to make their voices heard and be part of a community that shares their interests. 
  • Favorites: Your users can save their favorite articles or podcast episodes and return to them later. The best user experience for your most passionate readers.
  • UGC: Sometimes news comes directly from the public. Get your users' views or even the latest news with user-generated content. They can send their content in 3 different ways: Text, photos, or videos.
make content interactive within a news app

Best practices to follow

Categorize your content:
For best results, manage content into sections that users can follow, browse, and choose from in custom push notification settings. Sections can be grouped into Menu sections to create multi-level navigation in your app. 
Organizing your content into categories or categorized sections will make it easier for users to discover content that matches their individual interests and needs. Categories are also useful for suggesting content to users that is similar to what they have already read. This can result in increased page views and session length.  

Provide a search engine:  
This is especially important for news apps as it will allow your readers to find relevant categories, topics and articles according to their interests. 

Avoid misleading titles in your push notifications:
It is always important to be transparent with your users, but especially when sending push notifications. Users want to be notified with clear headlines with an option to learn more. You need to avoid making your readers feel like they've been tricked into clicking on your notification if you want to avoid a wave of unsubscribes.

Encourage users to share your content:
You should allow users to share content they find interesting on social media. The goal should be to make sharing content as easy as possible, allowing readers to share your content with a few clicks. Native sharing allows you to transfer any link or image to another app or platform (Facebook, Twitter, Instagram, and many others) without ever leaving your app. 
make a news app content easily accessible

Conclusion

Offering a news app allows you to provide the best possible user experience for your readers. You can use it not only to showcase your content but also to interact with your readers by enabling notifications for the hottest topics and offer newsletters that will keep readers coming back for more. You can also use the data collected through your app to better understand your audience and use this information to inform your content strategy. All of these benefits are likely to increase user engagement and provide a more satisfying user experience  with our cross-platform technology for Android, iOS and Pwa.