We told you we hadn’t seen the last of App Store improvements. So, what’s in store this time around? As of October 5, 2016, iOS publishers will be equipped with a brand new tool to improve the discoverability of their app: Search Ads.

Did you know you can keep up with our latest news and updates using the GoodBarber News app? Available on iOS and Android, it features lots of free resources, just a tap away, to make the most of our app builder while staying in the know about all things related to the mobile app market.

We know that monetizing apps is a pressing issue. After all, even if using an app builder reduces development costs, the more cost efficient a mobile app the better. Considering that you are already investing a lot of time and effort into engaging your audience, budget shouldn’t be something weighing you down.

The desktop web is losing momentum, it’s a fact. But, do new user behaviors account for more "digital time" spent on mobile apps? With users transitioning from desktop to mobile, does it play in the favor of smartphones or tablets, websites or apps?

Welcome to our newest blog series in which we will be focusing exclusively on agency success stories! Here you will find valuable insight, knowledge, and tips from individuals whom we consider to be experts in the app selling industry, who have been kind enough to give us a glimpse into their world and unique experiences. Kicking off the series with his expertise in one booming industry is Eric Pastorek, from the agency Reformed Media.

Yesterday, the news broke that Apple released a statement about upcoming App Store Improvements. If you are an iOS developer and have already submitted an app to the App Store, chances are you received the information in your inbox. But, in case you haven’t checked it out yet, let’s look at some of the key takeaways from the message published by the Cupertino company on September 1st, 2016.

The set of loyalty features we offer is a great toolbox to nurture your clients and monetize your app. With a well tailored loyalty program, you can, not only make customers fall in love with your business, but also keep them coming back, with gifts and rewards.

The relationship between representatives and citizens is in constant evolution. But today, more than ever, it’s changing fast, with social networks and a global context. On the contrary, there’s also a growing need for transparency and reciprocity, at a local level. So, let’s discuss this topic everyone is interested in - the exercise of citizenship in a digital world.

Apps are an extremely useful, but unfortunately underutilized tool for the museum industry. Everything a costly, tree-killing brochure provided by every museum does, an app can do more quickly, cheaply, efficiently, and overall better!

As an app publisher considering advertising to monetize your app, you’ve landed in the right spot. Indeed, with our app builder you have the possibility to enable flexible advertising solutions, with the opportunity to manage them first hand. Today, we will also give you a few guidelines on how to avoid annoying advertising practices and make your ad placements more interesting and ultimately, more effective.

Have you ever given thought to taking advantage of trending topics to launch an app for your business or, to advertise your reseller skills to clients while demonstrating your reactivity? Benchmarking trends and other successful applications out there can be a tremendous source of inspiration. In that respect, today we are going to show you how to use our app builder to bring together an already existing community by creating an in-app space tailored to them.