This month we're releasing a new feature on our Classic platform, that our Shopping App clients are already familiar with: Universal Links and App Links. Introduced in 2015 with iOS 9, Universal links  are Apple's method of launching apps on iOS when linked from a website. Android App Links are Google's equivalent to Apple's Universal Links. These links are a quick and easy way to engage or re-engage users, improve retention and increase conversion.   You will find below the summary of the improvements and updates made during the month of September 2021:    

Some of you may already be familiar with Universal Links and already make full use of them for their Shopping App.  For the others, don't worry, we haven't forgotten about you. This feature is now available on your Classic App! Read on to find out how to activate Universal Links and App Links in your GoodBarber back office or if you need a little refresher on the subject ;)

Your work isn’t done after your customers have completed their transactions. Now start the logistic management of these transactions. Having a seamless process allows you to stay competitive, provide a great customer experience, therefore, building loyalty and driving conversions.   This is where our public APIs can help you unlock the power of automation. They enable you to leverage various technologies so you can improve cost-efficiency and customer experience.

Several years ago, advertising and marketing agencies started adding website development as the new preferred tool to promote a company's business. If there's no arguing that having a digital identity is an absolute necessity, a virtual location is becoming almost more important than a physical office, now, on top of a desktop presence, a mobile app is the new requirement. In that respect, a native mobile app counts as one of the most versatile marketing assets a business can hope for. It's the ideal medium to address clients' expectations. At the same time, thanks to app builders, it's become quite easy to create an app.

During this month of August, our teams have mainly focused on the maintenance of our platform while taking some time off to enjoy our beautiful Corsican beaches.  Why no new features for this month you may ask ? Well, without giving out any spoilers, we have a few big releases planned for the last quarter of the year ;) We wanted to make sure that everyone here was well-rested and full of energy for what's coming next! So, stay tuned... You can find below a summary of the developments and updates made for the month of August

As a Reseller Agency, you have the possibility to give your clients access to the back-office of the apps you have created for them. Whether it's about design, content updates, or for example sending push notifications, there are many advantages to give access to the tool to your clients (costs, speed of integration,...).  

At the WWDC 2021 on June 7th, Apple announced new features about iOS 15  that will affect important aspects of mobile apps and the Apple App Store, from an app marketing strategy and ASO perspective.  Indeed, App Store Connect will soon be offering with the Custom Product pages (CPP) new capabilities for App Store’s app product pages. These will offer new opportunities to make product pages more relevant and engaging for potential new users. Let's explore Custom Product Pages a bit further.

Android App Bundle will now replace APK. Learn how to migrate your Android Apps to new App Bundle format and how to publish new apps for Android 11

This month it's all about Android. Your GoodBarber Android apps are now optimized for Android 11. And this update has made a lot of noise among Android app developers.  Android apps have historically been distributed as APKs. If you are not familiar with what an .apk file is, know that it is the file that is produced as the result of the development of your app. Android Package Kit (APK) is the file format used to distribute and install apps and make them work on Android devices.  Starting this week, the APK has been replaced by the AAB format.  You will find below all the updates and improvements for the month of July 2021.

Start off right by optimizing your app store listing from the beginning. Follow these ASO tips on how to rank higher, maximize exposure, optimize your conversion, and stay up to date.

Created more than 15 years ago by Jean-Hervé, Laure and Benjamin, Zedrimtim  helps all types of companies to develop their online and offline visibility. The 3 partners decided to start creating apps a few years ago using GoodBarber. They saw a good business opportunity and since then, they continue to build apps for the happiness of their clients.

When you're a GoodBarber Reseller, you can create an unlimited number of apps and you also have access to the Reseller Dashboard, which allows you to manage all these apps. Nevertheless, the GoodBarber team's work goes further. On top of that, our Marketing team is constantly creating new resources to help you grow your agency and become a successful app reseller. What resources are available to resellers?

How to create an Apple developer account? How to Create an Apple ID online? Follow these steps. The Apple developer account and the Apple ID are both mandatory to publish an app on the Apple App Store

According to an old marketing saying, retaining a customer costs far less than gaining a new one. Once you've sold an app to your clients, no matter how you invoice, your goal will be to keep them as long as possible. Here are 5 methods to help you achieve that. 1/ Analyze your client base 2/ Keep in touch with your clients 3/ Anticipate their expectations. 4/ Set your clients up for success 5/ Turn your clients into fans  

As you saw recently, new navbar templates are now available to design your Header.  You can now choose between 3 different heights: Small Medium Large But how to choose between these three heights? And above all, what are they used for? In this article, we'll describe several examples of use that will undoubtedly inspire you, and that you can replicate in your app according to your needs. 

The app market is booming for the past few years and mobile apps agencies are taking advantage of it. Thanks to GoodBarber's Reseller program, you can create and sell unlimited apps. it's an interesting business opportunity. Nevertheless, as the market is dynamic, you will face competition. Here are a few of our tips to position yourself against this competition and maximize your profits by selling apps. 1/ Analyze your market  2/ Define your positioning  3/ Build a strong brand  4/ Capitalize on your strengths  5/ Impeccable  customer service  

This month we're releasing an update that many of you have been asking for. It's especially for all Shopping App owners who want to manage their product catalog in bulk: you can now add images in our Import/Export add-on. Our Import/Export add-on already allowed shop owners to easily import /export an unlimited number of products, in one click, from a single .csv file.  The next step for this feature was to be able to add images. And it's now done!  If you're transferring your products from other eCommerce platforms and or have a large catalog, this update give you a quick way to import your product images.   You will find below the summary of the improvements and updates made during the month of May 2021:

Our Import/Export add-on already allowed shop owners to easily import /export an unlimited number of products, in one click, from a single .csv file.  The next step for this feature was to be able to add images. And it's now done!  If you're transferring your products from other eCommerce platforms and or have a large catalog, this update give you a quick way to import your product images. Before getting into more details on how to add the images to your import file, you need to know that your images must be online, meaning they must have a URL. 

Watch WWDC 2021 Live stream. Find schedule and program. Our head of iOS development shares his experience with the WWDC.

In April this year, we launched GoodBarber Academy and offered our first courses dedicated to the Shopping Apps.  More than just tutorials, the Academy aimed to help you develop your skills in app creation, design but also other essential parts of an app development project, such as project management and communication.  As promised during the launch, Shopping App courses were just the beginning. So, today, we're very happy to announce that the courses for Classic Apps are now available.   

Your app design plays a vital role in creating an engaging experience for your users. At GoodBarber we're always committed to providing a product that is always at the forefront of mobile user experience.  For this reason, it was time to add new NavBar templates (for both Classic and Shopping Apps). NavBar is a key element of an app's identity helping you showcase your branding.  You can now choose between 3 different heights: small, medium and large

You have followed all the steps in the How to Make an App guide, and now started wondering ho to make money with your app? This is a question we are almost asked every day. They are several ways to monetize your app the right way, and today, I'd like to focus on advertisement.  In this post, we will see how to use GoodBarber's internal ad network to display ads in your app. The internal ad network is a tool provided by GoodBarber that allows you to manage manually advertisement.

We previously wrote articles on ASO ( App Store Optimization) and the mistakes to avoid,  but today we wanted to dig a little deeper into the writing side of an App Store listing. We will focus on the App Store description and how and where to use keywords. The App description is where you have the opportunity to tell visitors why they have to download your app. It's your chance to connect with them and highlight your app benefit. It must be writing carefully. However, on the App Store, the description is not a ranking factor. So for your ASO, you need to pay close attention to the keywords and where to use them (keyword field, App name, App subtitle) As a reminder, the ranking factors on the App Store are the app name, the subtitle, the keyword field, and then the ratings, reviews, updates, downloads, and engagement.  

Public APIs are a great way to increase your sales and leverage your brand when you use them through mobile shopping apps.