Several years ago, advertising and marketing agencies started adding website development as the new preferred tool to promote a company's business. If there's no arguing that having a digital identity is an absolute necessity, a virtual location is becoming almost more important than a physical office, now, on top of a desktop presence, a mobile app is the new requirement. In that respect, a native mobile app counts as one of the most versatile marketing asset a business can hope for. It's the ideal medium to address clients' expectations.

With our platform, integrating a Loyalty Card into your app is just one click away. However, even though the set up is intuitive, you might be wondering how to introduce a loyalty program to your clients in the most relevant way. Obviously, usage of a loyalty card varies from one business to the next. We hope that the examples we’ve listed below will help you find the inspiration you need to craft a loyalty program which will make your business enter a new dimension.

An important part of the sales process of an app is the product demo. This may take place before or after the deal has be sealed, but either way, your client will absolutely want to preview the application that will be representing their company before it goes public.

Most agencies want their clients to have some degree of participation in the creation and maintenance of their app. Whether this is to allow the client to help with the design, to be in charge of updating content, or to not have to be the middle man each time the client wants to send a push notification, there is almost always an advantage to providing back office access.

As an agency, your target is most likely small to medium size businesses who are interested in new ways to boost their sales. In order to successfully convince them of why an app is a must, you’ll need to present them with some concrete examples of exactly how you intend to help them reach their goals through your product.

Here we have compiled a list of what we believe to be the most useful features you could offer a small business, along with the basis of how to pitch each one.

Remember, a list of features is a great start, but demonstrating exactly how each aspect is going to help them grow will take your pitch to the next level. So, don't hesitate to create a portfolio full of sample apps to present each of these features in a real-life, relatable scenario.