Edamame Restaurant: digitalization of a family restaurant
Written by Muriel Santoni on
The period we just went through proved it: consumer habits are changing, and businesses must adapt. In the food industry, like catering, the change in consumption patterns had already begun long before the onset of the health crisis. The global events of 2020 have only reinforced this trend, and the importance for restaurateurs to digitize and offer their customers the opportunity to consume their products elsewhere than inside their establishments has been confirmed.
How do you offer this type of service when you're a restaurant owner and, above all, how do you organize yourself to ensure a great experience for your customers? This is what we're going to see today through the study of a fictitious app, which uses features that will be very useful if you want to develop your own restaurant.
Edamame*, a Japanese restaurant going digital
The app allows the restaurateurs to present their menu in a clear and dynamic way. They can, for example, highlight the products of their choice, as in this case their sushi, presented on the Home screen of the app.
It also allows users to easily find the restaurant in order to pick up their order.
In-store pick-up and payment
The owners of Edamame didn't want to offer a delivery service in order to avoid having to hire staff to handle this process. So they chose to offer a Click and Collect service: it's simple, customers order their meal on the app, then they come and pick up their order directly at the restaurant. This way, the restaurant owners only have to prepare the orders and wait for the customers to come and pick them up. Since orders are placed directly on the app rather than over the phone, there is no additional workload for restaurant staff. An extra bonus!
For the payment, it's following the same logic: the owners of the Edamame decided to offer only one payment option: offline payment. Customers validate their order via the app, but they will only pay when they pick it up directly at the shop. No changes in the restaurant's operating habits.
Organization and definition of the in-store pick-up time slots
Once they have finished preparing their customers' orders, the restaurateurs only have to mark the order as "processed" in their back office and the customers will be notified automatically by email and push notification! All they have to do is drop by the restaurant to pick up their meal. It's simple, isn't it?
This is how it is possible for a restaurant to manage its digitalization and thus offer additional services to its customers without radically changing the way they work, and without incurring huge communication management costs. GoodBarber provides you with all the tools you need, it would be a shame to deprive yourself of them, wouldn't it?
*Fictional restaurant and application, created to illustrate this article.