Reseller Tips: 5 Hacks to help you sell apps
Written by Christophe Spinetti on
1. Focus on a niche
1/ The more you create apps in a sector, the better you will know that sector. You will better respond to objections, you will know the constraints of your clients and the evolution of the sector.
2/ Your leads will recognize your expertise that your generalist competitors will not have. They'll find it easier to trust you rather than someone else.
3/ It will be easier for you to sell your apps and this will boost your confidence. You'll be able to diversify later on, but exploiting this niche will have had the advantage of helping you get into the business, and will allow you to build up a pool of loyal client base.
2. Leverage Social Networking and Content Marketing
For more efficiency, it's best to create content related to your activity. Keeping a blog is a first step (a good tip is to create a PWA for this, see below!). This sets you up as an expert in your field. It also allows you to promote your savoir-faire and to show your projects. The advantage of the blog compared to social networks is that the format is completely free. You have no limitation on the length of your articles and on their structure. You can therefore integrate videos or infographics. If you are a designer, having a blog is interesting to show your talents.
You can also write "White Papers" to send to your clients and leads. The advantage of a White Paper is to be able to present sales arguments in a didactic and useful way for your target audience.
You'll be able to further enhance your image as a "Mobile Expert".
3. Use White Label documents
The text document is quite complete and presents detailed points about the apps' market stats, the available features, and the distribution platforms (iOS, Android, and Web).
The Presentation is more synthetic but shows in a more playful and imaginative way the possibilities offered by an app-building platform. It will be useful for client presentations.
Of course, you can also take the opportunity to modify these documents and adapt them to your business. The goal is to have clear and precise arguments to demonstrate the added value of a mobile app:
You can download them here:
4. Create thematic Progressive Web Apps
As we use Google's AMP technology , your app will be better indexed on mobile searches. You're in a good position to know that the future of content is on the mobile, that it's essential to be well ranked there ;)
5. Taking advantage of the growing mobile trend
How do you do that? We chose 2 examples: content apps and Click And Collect apps.
If your client's business is to create and distribute content, they will be very interested in having an app. First of all, the competition on the web is tough. Content creators (blogs, local newspapers, experts of all kinds...) have already had a website for a long time with a loyal audience and an already established SEO. If one of your clients starts creating content on the web, they'll have to make significant efforts to generate traffic on their site and stand out from the competition. In addition, the distribution of content consumption is more and more oriented towards mobile. In this case, why not start with the mobile ? Thanks to mobile, your client will find it easier to stand out , because if all content creators have a website, they are much less likely to own an app. On to of that, the audience is nowadays on mobile. Finally, the top weapon of the mobile, Push notification that will allow them to increase audience loyalty by sending them targeted content regularly on their smartphone screen.
Click & Collect Apps
The trend was already ascending, but the health crisis of 2020 has exploded the demand for all businesses offering Click and Collect. Thanks to GoodBarber, you can offer your clients to get on this delivery method. An app is the best way to launch a Click and Collect service: Easy tof use, perfectly adapted to the ergonomics of the smartphone, easy payment, possibility to re-order the same thing as for previous orders... Many features have been developed for this purpose. The click and collect trend is revolutionizing the local shop sector,users are in favor of ordering via smartphone. This is an interesting playfield for your sales reps because they'll find themselves in front of a receptive clientele. Retailers know that they will have to adapt to new consumption patterns. Having an app is the best way to achieve this. Some have missed the "Web" step, convince them not to miss the "Mobile" step.