Gaining Access to the App Market - The Guide for Web and Media Agencies

Written by on Monday, July 4th 2016

Several years ago, advertising and marketing agencies started adding website development as the new preferred tool to promote a company's business. If there's no arguing that having a digital identity is an absolute necessity, a virtual location is becoming almost more important than a physical office, now, on top of a desktop presence, a mobile app is the new requirement. In that respect, a native mobile app counts as one of the most versatile marketing asset a business can hope for. It's the ideal medium to address clients' expectations.


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Meet the New Faces of Our Team

Written by on Friday, July 1st 2016

Hello GoodBarbers!

It’s been a while since we introduced new #GBcrew members on our blog. Yet, it doesn’t mean that we haven’t been welcoming new talents among our Beautiful team. In fact, in the last few months, we’ve probably made more additions to our crew than ever in the past. 

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How to open a publisher account on Google Play?

Written by on Thursday, June 30th 2016

In the mobile market, the leading app stores are none other than the App Store (Apple) and Google Play. With 2 million apps for the first one and 2.2 million apps for the second, as of June 2016 (Statista), iOS and Android are now neck and neck. 

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Loyalty card: how to pick a validation process

Written by on Tuesday, June 28th 2016

With our platform, integrating a Loyalty Card into your app is just one click away. However, even though the set up is intuitive, you might be wondering how to introduce a loyalty program to your clients in the most relevant way. Obviously, usage of a loyalty card varies from one business to the next. We hope that the examples we’ve listed below will help you find the inspiration you need to craft a loyalty program which will make your business enter a new dimension.


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Agency Tips - With Business, What Goes Around Comes Around

Written by on Friday, June 24th 2016

First, we want to say: congratulations! Because if the time has come for you that a competitor agency tries to steal your clients away, it means you are a cut above the rest. Just like other businesses starting to pay attention to your employees is usually a good indicator of your company’s health and notoriety.

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Agency Tips - How Can my Client Preview his App?

Written by on Monday, June 20th 2016

An important part of the sales process of an app is the product demo. This may take place before or after the deal has be sealed, but either way, your client will absolutely want to preview the application that will be representing their company before it goes public.


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Agency Tips - Giving Clients Backend Access

Written by on Thursday, June 16th 2016

Most agencies want their clients to have some degree of participation in the creation and maintenance of their app. Whether this is to allow the client to help with the design, to be in charge of updating content, or to not have to be the middle man each time the client wants to send a push notification, there is almost always an advantage to providing back office access.


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Boost your sales with our new Couponing Add-On

Written by on Thursday, June 16th 2016

Coupons are powerful promotional tools to include in your acquisition and client retention strategy. The potential of m-couponing  is tremendous, to boost sales, increase traffic or improve client retention rates. The good news is that this essential strategy can now be implemented with the GoodBarber technology. In addition to our Loyalty Card and Club Card Add-Ons, with couponing, make your Beautiful App your best marketing asset.

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Agency Tips - What Kind of Features Can I Offer My Clients?

Written by on Wednesday, June 15th 2016

As an agency, your target is most likely small to medium size businesses who are interested in new ways to boost their sales. In order to successfully convince them of why an app is a must, you’ll need to present them with some concrete examples of exactly how you intend to help them reach their goals through your product.


Here we have compiled a list of what we believe to be the most useful features you could offer a small business, along with the basis of how to pitch each one.

Remember, a list of features is a great start, but demonstrating exactly how each aspect is going to help them grow will take your pitch to the next level. So, don't hesitate to create a portfolio full of sample apps to present each of these features in a real-life, relatable scenario.


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Working day and night…

Written by on Wednesday, June 15th 2016

Last night, 5 of us were on deck after a difficult wake up call in the middle of the night. Regardless of the time, Greg / Pierre-Laurent / Dumè / Seb and I were up from 2 am until 4, in the aftermath of a BGP incident.


When BGP breaks down

The main particularity of the internet is its capacity to reconfigure itself in case of a connection breakdown. This feature, inherited from the early military days of the network, aimed at making it always functional. To achieve this, each router dispatches the list of networks within its reach and management to those it is in communication with : this is the BGP protocole (Border Gateway Protocol).

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Apps for Beginners - our How to Define Your Concept Ebook

Written by on Wednesday, June 15th 2016

With our experience working alongside clients to help make their app a success we’ve gathered, over the course of the past few years, some valuable insight about what goes into creating an app, and not just from the technical point of view. Because, although app building is at the core of our product, we’ve always believed that the value of an app goes well beyond its creation and even into what comes before.

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