Why integrate social media in your app?


In today’s society, we rely heavily on our smartphones and apps. Our daily life, personal and professional, depends on numerous apps.
According to a survey by TechCrunch, smartphone users spend over 3 hours on mobile apps, and over 80% of Facebook’s advertising revenue comes from mobile apps. The mobile app industry has become a competitive one. You now need innovative ideas to stand out from the crowd. 
Integrating social media into your mobile app development process can boost your marketing strategy and app download.

Why is it important to integrate social media

It takes on average five to seven interactions before someone remembers a brand. With Social media integration you benefit from a simple and fast method to connect users with your brand on their preferred channel. It is easier to interact with them, building the connections to transform into loyal clients. 
  • You gain access to a large audience of potential users
Over 1 billion people use various social media platforms daily. These people are all potential users you can reach to your advantage. Hence, social media in app development helps you to reach the right audience for your app. This is why social media has become a part of app development for many top app development companies.
  •  Increase your App and brand awareness
Creating a great app with excellent features does not guarantee its success. If you do not reach the right audience, you will fail in this competitive app market.
This is where social media comes into play for brand awareness. It will help you in creating awareness across to the right audience. With this, you can reach millions of people about your app across the globe. Let’s not forget that social media is also a cost-efficient way to increase the visibility of your app. 
  •  Higher conversion rate
Social media gives your app fantastic visibility to the right audience across the globe., offering opportunities for a higher conversion rate for your app. With the integration of social media, you can reach the right audience with videos, blogs, photos, etc. You can give a human side to your app, your brand by sharing the story behind it. Remember, many people use social media to connect with loved ones and a vast array of others. Make your app part of this conversion. 
  • Increase your app visibility
With billions of users, Social media has an incredible influence on consumer behaviors and decision making. Social media is everywhere – desktop, laptops, smartphones, tablets. With a great percentage of online traffic attributed to social media sites, ignoring them would be a definite mistake. Especially if you want your app to stand out in the overcrowded app ecosystem.
If your users share your content on social media sites, you can be sure that your brand’s visibility will skyrocket. It’s a known fact: people are interested in other people’s opinions, and if they see that their friends and family are using your app, they’ll be willing to download and test it as well. That’s social media’s strength: it helps to boost the visibility of the app by catering to a massive user base.
Content posted on social networks gets a lot of clicks and other forms of engagement such as likes or shares. As a result, social media can bring a higher return on the total number of visitors because potential users will keep seeing your app everywhere.

How does it work on your GoodBarber app?

There are 4 ways to integrate social media on your GoodBarber app
  1. Download buttons/ widgets/ QR code
The easiest way to start integrating social media on your app is to add download buttons/ widgets to your website pages. It will be an easy way to get your users or blog readers to download your app.

     ​2. Share function.

You can share your app on Facebook, Twitter, etc. Your friends or followers will receive a link to download your app. Your users can also easily share articles and photos directly on their social media profile, increasing your visibility, and reaching new users. 

     3. Social login 

If your app requires users to log in, allow your users to sign in through their social media profile. Providing users this convenient step can benefit your business by increasing user sign-up rates. 

   4. Connect your Facebook and Twitter accounts to your app.

You can also add a link to your Facebook and Twitter accounts in your navigation mode header, footer, or in the logo & title of your app if you think it is better for your app users.

 Best practices to use social media in your marketing strategy

  •   You’re now aware that your brand should have a presence on social media and need a firm marketing strategy.
  •  Know your audience to determine the right networks to use. Then tailor your content to the platform.
 For example, if you are using Instagram:

- Use high-quality photos and with a consistent style. Feel free to edit your photos but use a set of similar filters to make for a more professional feel. 

- Use hashtags to categorize your content. You can also use hashtags to track content generated by your users or for a contest even.

- Post beautiful quotes and share them in your Instagram feed for variety. 

- Follow users in your niche and interact with them. After all, Instagram is a "social" network, so be social! 

- Share behind-the-scenes of your business, sneak peeks of upcoming releases. This will give your followers a little insight into your brand and the people behind it. 
  • Establish and maintain your brand’s voice.
Your social media accounts are an extension of your brand and should align with your other forms of brand messaging. Maintaining a consistent voice helps your brand be recognizable amongst competitors and stay true to its values. 
  • Post regularly
The basic intent behind social media marketing is to enhance your visibility and engage more users in the app. Regular posting will keep you in the sight of the audience, and it will house a place in their mind. This will give you recognition. The post sharing should only be regular and timely. Fix the day and time of sharing your posts. This will give you an added benefit as users will know the days your posts will be out. Find the time at which users are active on social media and hit your post right at that time.
  • Measure results and adjust your strategy as needed
Each social media platform will have its own analytics tool.

Facebook has an analytics dashboard allowing you to view likes, followers, reach and engagement for your pages and posts. You can track the impact of your campaigns and marketing actions.

Twitter also has a dashboard to view month-to-month information : top tweets, followers, and mentions as well as, engagements, impressions, and promotions for your tweets for a given time period.

Instagram offers analytics for business profiles, allowing you to gain insights about who your followers are when they’re online, and more. You can also view impressions, profile visits, and reach.