How much does it cost to make an app?

Written by on Wednesday, December 16th 2015

How much does it cost to make an app?
This is one of the biggest questions these days. The best answer was probably given by Vlad Lokshin, who compared the cost of a making app to the cost of having a car. This comparison is not to be taken literally of course, but he makes a good point: for apps, just like with cars, you can choose the standard model, with no particular comfort or gadgets, or you can add extra features. And the bottom line is: the more things you want, the higher the price! That is why we couldn't stress enough the importance of defining your concept well, before you even start developing your app. Knowing beforehand what you want inside your application will help with budgeting. The price of your app will indeed depend on what your project entails and how you want to achieve it.

5 key phases in creating a mobile app

1. The first step should consist in making a plan and determining the requisites of your future app, its features, the user experience you want to provide. Then ask yourself whether your project meets a user's need, does it fill a lack in the mobile app market? This is a crucial step for your design and development brief. Make sure you've got every aspect of it covered, download our free guide to get started right:


2. The second step is more on the creative side. As we say time and time again, design is very important for an app. A good interface, esthetically and in terms of UX, is a must for an app. The two should work hand in hand, a gorgeous app is useless if users can't figure out how to work it.

3. Third step: the mock-ups. A preview version of your project is an essential step, one that can help identify and fix usability issues before the actual development stage.

4. Development will create the backbone of your app. Coding from scratch can be a long and complicated task, depending on the scope of the project. The more advanced the features, the more expensive and lengthy development will be.

5. Now that your app has come to life, it's time for a testing phase. Testing your app through and through is crucial to improve its usability before the final publication to the stores.

Once your app is live, it's actually just the beginning. As you must have gathered, creating an app solo involves a lot of multitasking. Now's the time to put on your marketing cap and imagine a promotion strategy to make your app a great success

Marketing can even come in before the launch of your app, with a pre-launch strategy. But the most important part is to stay committed for the long haul, that includes submitting regular app updates, monitoring your statisticsgetting to know your users, engaging them with push notifications and so on.

Relying on an agency

The reason why it is very difficult to give out a fixed price for mobile apps is that each project can be different from the next. With something completely customizable, as you can imagine, agency pricing strategies can vary a lot. Besides, when entrusting your app project with an agency, you have to consider that you are going to pay for the work of several people: a project manager, developers, designers... They will base their workload on the specifications of your project, for both coding and design, so the more detailed and accurate your brief, the less surprise added costs in the process. 

Moreover, if you want to publish both an iOS and Android app for instance, with custom development, you will pay twice as much, because the native code of the two apps will be entirely different, as well as the design, to adapt to each platform's requirements. And with a tailor-made app, whenever you will need to submit updates or apply changes, costs can add app, so take this into consideration when choosing a service. 

The complexity of a custom made app and also, obviously, the reputation of the agency make for prices which can range from 4.000 to 50.000 euros. For small businesses it can be quite an investment. Fortunately, the rise of app builders has democratized app development, with affordable and reliable DIY options to create a mobile app online.

Choosing an app builder

App builders facilitate the creation of an app with no coding skills required. They are also a significantly cheaper solution. For a fraction of the price of  working with a developer or agency, you can have your own app and manage it first hand, before and beyond publication.

If you are wondering whether to choose an app builder or an agency, it really depends on the project you want to accomplish. App builders are cheap, fast and easy online solutions, but even the most flexible ones sometimes can't meet the demand of very specific projects.  

Nevertheless, your app builder should leave you with enough room for customization, so that your app can stand out in the stores, from uploading your own design elements to match your visual identity, to publishing native content or even creating custom sections. These are important parameters, along with checking that you are not locked into anything! The possibility to switch app builders, should your business model evolve, is another determining factor.

What GoodBarber has to offer

Creating an app with GoodBarber means creating a Beautiful App. From the start, we've we wanted our app builder to be different, with an emphasis on design and the possibility to customize apps 100%. This way, our users can, not only create an app that meets their expectations in terms of usability, but also one which fits their style and personality. With a dedicated back office, you are the project manager of your app, you can apply modifications as you go, both functional and graphical, adding sections, editing their design, can be done in a few easy steps. And, it's all included in the subscription price. No hidden costs.

We are budget friendly too, with a Standard plan starting at 16 € per month, up to 48 € per month for our most Advanced plan. No matter the plan you choose, the iOS and Android version of your app are included, as well as the very useful HTML 5 web app version, which you can install on your own domain to unify your mobile presence. If you want to create more than one project, we have an Unlimited Apps offer for Resellers. It's an open secret now that more and more agencies are using app builders to deliver clients' projects faster. Why not do it yourself? You can learn more about this trick of the trade and how to start your business reselling apps with our free ebook:

With a clutter free interface, you can expect to generate your app very quickly and publish it in a matter of days, using your own developer credentials, which makes you the owner of your app on the stores. After the launch of your app, your back office becomes a powerful marketing tool to monitor your promotion strategy: send push notifications, even geo alerts, discover our business menu with loyalty options and more engaging features in our Add-Ons store. Our internal statistics as well as the possibility to plug in your favorite services (Google Analytics, Flurry) will help you get to know your users, an important asset to make your app cost efficient, to better target your in-app advertising campaigns for example.

Last but not least, giving our solution a try doesn't cost a thing! For 30 days you can take advantage of our free trial, no strings attached. Use this free month to create your app and just pay when you're ready to share it for the world to see. 

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