The right colors for your app (2016 edition)

Written by Isabella Leland on Tuesday, May 3rd 2016

If you have an eye for design you’ve probably noticed that a lot of brands have toned down their color palette this year. Of course, this is not a coincidence. It actually conforms to the science of colors and in particular, the 2016 Color of the Year introduced by Pantone, a combination: Rose Quartz & Serenity.

Getting Started? Checklist for New Agencies

Written by Alexandra Soroka on Wednesday, April 27th 2016

Whether you're starting a new agency entirely or expanding your range of offerings with apps, make sure you have the basics covered before launching into your new endeavor.

Apps World Germany, our feedback

Written by GoodBarber on Friday, April 22nd 2016

Our Team is already on their way back from Berlin where we attended Apps World Germany, April 20-21. Arianna, Jérôme and João had a short but surely eventful trip. Over fifty exhibitors gathered at CityCube during the two days the event lasted.

RCI-Arctic, the North Pole in an app

Written by Muriel Santoni on Wednesday, April 20th 2016

RCI-Arctic is the perfect example of how useful a content-based app can be. Based on the site Eye on the Arctic, it allows everyone to know what's going on in the North Pole, no matter when it is or where you are. Thanks to an interview with its Editor in chief, Soleïman Mellali, we had the opportunity to learn a little bit more about this Beautiful App.

GoodBarber @ Apps World Germany

Written by GoodBarber on Tuesday, April 19th 2016

This week, GoodBarber is attending Apps World Germany, in Berlin (April 20 - 21, 2016).

Will you come see us?

We are looking forward to interacting with some of the most innovative mobile-first brands and discussing the hottest topics trending in the app scene. We will also be showcasing our new developments (social features, geo alerts, GoodBarber Open Product), reseller expertise and design innovations. All this while remaining true to our core values: top notch design and a clear, intuitive interface.

Want to get in touch during the event?

Come meet us at CityCube in Berlin (stand n°196) ! You can also give us a shout out on our social media channels, we are more than happy to book a time that suits you best: Facebook, Twitter, LinkedIn.

And for some backstage pictures, don’t forget our Instagram account.

Agency Pricing Strategies

Written by Alexandra Soroka on Thursday, April 7th 2016

After having decided to dive into the app-selling business, it’s time to consider the main reason for this endeavor : cash—both the inflow and the outflow. Today we will focus on the former, and raise some points you should think about when implementing your pricing strategy.

More times than not, the first thing your prospective client will ask when learning about your services is the cost. There are several ways you can choose to charge for your app services.

Selling an App for the First Time?

Written by Alexandra Soroka on Thursday, March 31st 2016

Monetization of apps is a hot topic that everyone wants to know about, and we’ve covered the basics on how to do that via advertising and charging users a fee in the stores. However, there is a whole other concept, possibly the most profitable one, that many people completely overlook. Have you ever considered entirely taking over the app-making process for someone who doesn’t have the time or desire, and charging for this service and final product?

While many web and marketing agencies are seeing the great value in adding apps to their portfolio of offerings, don’t let the idea of having to be an established agency scare you away, because it’s not at all a prerequisite. Freelancers, both amateur and experienced, are taking advantage of this large demand that needs to be satisfied, by targeting small businesses whose profits and marketing strategies can be greatly enhanced, just with the the addition of an app.

Best Practices for Combating Cyberbullying

Written by Cassie Phillips on Wednesday, March 30th 2016

With where social apps are headed, we were not at all surprised to witness some enthusiasm surrounding the release of our Chat Add-On. While it is going to evolve over time, we felt it was important to address early on the security issues that are bound to arise from adding a social dimension to your mobile app. What's more, with school apps and an increasingly young audience turning to smartphones and social apps in particular, a reminder of best practices seemed all the more essential. Now, over to Cassie Phillips, from SecureThoughts:

Best Practices for Combating Cyberbullying

Step by Step to Create City and Tourism Apps

Written by João Marcelo Martins on Thursday, March 24th 2016

So long cumbersome paper maps! These days, to explore cities and to go sightseeing, everything fits inside an app. On top of their pocket-format, tourism mobile apps provide valuable information so that the user can plan his travel arrangements, places to visit, what to do in a particular place or situation, etc.

You may have already wondered about how to make an app, and thought it would be a hard process. However, with this guide you are just one step away from creating an app for the travel enthusiast, accessible across devices, using GoodBarber.

Just one information before we get started, being a free spirit, my City Muse for the day will be Portland. But of course, you are free to apply all the tips you'll find here to any city, region or location.

GoodBarber Now Available in Catalan!

Written by GoodBarber on Tuesday, March 22nd 2016

Hello GoodBarbers!

Today we have some good news for our Catalan friends: the back office and apps are now available in Catalan!

We were already offering the option to set your back office and app in Spanish. However, many GoodBarbers have been asking for the possibility to create apps in Catalan as well. With that in mind, we are happy to announce the release of this new language option, allowing you to make the most of our interface and your beautiful apps.

In order to set the back office to Catalan, you simply have to go to Settings menu> My Account> Profile> Language (management).

In order to set the app in Catalan, you have to go to the menu Settings> App Options> Settings app> Application Language.

Fins ara GoodBarbers ;)

The Before and After of an App, Blog iM by iOSMac

Written by Sara Guiral on Tuesday, March 15th 2016

Today we have the great pleasure of presenting the evolution of an app, from the blog iosmac.es , called Blog iM; an app that has reinvented itself to offer new features to mobile enthusiasts. Antonio Exposito discusses his three-year adventure with GoodBarber.

How to market your app to millennials?

Written by Isabella Leland on Thursday, March 10th 2016

Millennials are a crucial target these days. Born between 1980-2000, they are a difficult target to reach, but once you have them hooked you’ve secured yourself an engaged crowd. Basically, often early adopters, they can make or break you.

In the mobile industry in particular, they are a target group: technology is an inherent part of their daily lives, day in and day out. But regardless, their attention is difficult to catch.

Reason n°1: they are overwhelmed by solicitation.

Reason n°2: they are demanding users, easily rushing from one thing to the next when they aren’t satisfied.

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