With more and more solutions available for developers and even non tech savvy entrepreneurs to make their own apps, it’s never been more important to focus on user experience and a great mobile design. Why? Because these two elements are what will make your app stand out.

Web Summit is about to start! João and Michele have already made it to Lisbon, Dumè, Hazal and Isabella are making the trip from Ajaccio, as for Jérôme and Sébastien, they'll arrive tomorrow. Give us a shout out on social media if you're attending too, we're looking forward to networking!

The Agency Spotlight series showcases some of our best reseller clients who have learned to use the platform in great ways to add to the success of their agency. The latest featured agency is an Italian leader in graphic design, web, and app development, covering an impressive range of industries from cinema, to fashion, to local businesses. Their beautifully designed website spurred our interest in their work and the story behind the making of Hago ADV.

Of course Halloween isn’t the only time of the year your heart rate leaps! Being an App creator is a stressful, scary at times, business anyway. We just thought it’d be fun to tackle 4 App Creator nightmares and see how, with the right attitude and a little help from us, making or running an App can become a dream come true ;)

Inspiring success stories are amazing. However, with social media in particular, the exposure to what other people are doing out there is constant, to a point where it almost hinders the pursuit of our own goals. We tend to value the entrepreneurial figure so much that we forget how there is often a team behind all great personal achievements, whether it be the support of family and friends, or on the other hand, negative vibes and a lack of support that both motivate in completely different ways. All this to say that “no man is an island”, which is why we cannot stress enough the importance of getting feedback early on, even before getting started at all with the creation of your Beautiful App.

If you have a publisher account on Google Play, chances are you’ve recently received an email warning you that, as of November 29, 2016, apps that haven’t been assigned proper content ratings may be blocked in certain territories or for specific users, or even be taken off Google Play altogether.

Finding a name for your App isn’t only about racking your brain. There are a few important parameters you might want to take into account in order to not only pick a memorable name but also one that will get you more downloads. Think of your App’s name as the first impression you make on your users. You have a very narrow window to get their attention in the stores so use it properly. 

With new mobile centric customer behaviors, monetizing one's app seems to be an attainable goal, now more than ever before. Yet, questions such as which positioning to adopt or, what are the solutions to consider to make a mobile app profitable, remain to be assessed. Ready for a quick overview?

The engagement of one’s app should be monitored closely and your communication strategy adapted accordingly. Thing is, users can fall in love with an app in a second, but they can also be quick to forget about it, unless they are “mobilized”, namely with push notifications. Now, of course, it doesn’t hurt to have an engaging concept to begin with...

For our next featured agency, we are proud to introduce Proexe, a Polish company with some quite impressive accomplishments under their belt. Maciej, the CEO of Proexe, will give us some insight into his success.

We told you we hadn’t seen the last of App Store improvements. So, what’s in store this time around? As of October 5, 2016, iOS publishers will be equipped with a brand new tool to improve the discoverability of their app: Search Ads.

Did you know you can keep up with our latest news and updates using the GoodBarber News app? Available on iOS and Android, it features lots of free resources, just a tap away, to make the most of our app builder while staying in the know about all things related to the mobile app market.