You can’t overestimate the importance of a great logo. It is the face of your business, the core of your branding. Your logo is the first impression of your business and should express the essence of its personality and make a memorable impression. When Steve Jobs was looking to create the logo for his new venture NEXT, he hired Paul Rand who famously billed him $100,000. And Steve Job happily paid for it.  (Paul Rand is also responsible for IBM slatted lines logo, ABC, UPS amongst others.) That should show you the importance of creating a great logo for your brand! In this article we will go over the different options to create your logo and top tips to follow.

Speed is an integral part of web page design. And online retailers know all too well the importance of a page loading quickly. 47% of consumers expect a web page to load in 2 seconds or less, while a 1 second delay in page response can result in a 7% decrease in conversion (source: Kissmetrics). On Feb. 24, 2016: Google launched its Accelerated Mobile Pages (AMP) project with the aim of making it easier and faster to load web pages on mobile phones. On July 1st, 2018 they announced that all new sites will be indexed using mobile-first indexing. 

We announced at the end of 2019, the launch of the Add-ons Store for GoodBarber Shopping Apps. Today, we're happy to offer you two new add-ons that many of you had requested !    Blog Add-on :   You can now enhance your Shopping app and showcase your products under a different angle by writing blog posts.   "Buy again" Add-on :  Shoppers are always looking to purchase products with as few clicks as possible. Especially if they are clients who simply want to reorder your products. The "Buy again" button allows them to renew an order with one simple click.    You can find below a summary of the developments and updates made during February, 2020.  

  What is content marketing?  It’s a strategy of producing and publishing information for your clients that build trust and authority amongst your target audience, it builds relationships and community around your brand, therefore increasing engagements and helping boost sales.   Brands using content marketing have an average conversion rate of 2.9%, while the average rate for brands not using it is 0.5%  You can choose between different platforms for your Content marketing strategy: emails, blog posts, YouTube videos etc... You can adapt depending on your skills and needs. No matter the Content Marketing Platform chosen, the process remains the same: produce content that people want and effectively distribute it to be found via organic search or social media.   

Our Shopping App is constantly evolving and you can already enhance your shop with a few add-ons.  Our latest addition: the “Buy Again" button. With this new add-on, your clients can renew their orders with one-click.  Shoppers are always looking to purchase products with as few clicks as possible. Especially if they know the product they want and they have already purchased it in the past. This new add-on will speed up the process of completing a transaction resulting in an increase in conversion rates. 

Be ready, 2020 will be full of surprises for your apps! For starter, discover a major novelty for your Shopping Apps: a new type of widgets available for your Home: Navigation widgets Don’t wait, try them out! They offer unlimited possibilities to optimize the navigation on your app and guide your clients around your shop :)

The add-on Blog is finally here! You can now enhance your Shopping app and showcase your products under a different angle by writing blog posts.  A blog is a great tool to optimize your content marketing strategy. It allows you to provide useful information to your users, tell the story around your brand, therefore building trust and authority amongst your audience. Also, the more content you publish, the more your PWA will be indexed, driving more traffic towards your shop.

Mobile has changed the landscape of ecommerce and shopping apps have become a must. As a result, brands might be in a rush to create their apps and get onto the Play Store and App Store as quickly as possible.  However the most crucial factor to your e-commerce venture’s success is the quality of your mobile app. But too often businesses make poor choices, overlooking the needs of their clients base and not putting enough time in understanding the shopping experience on their side.  The result? Bad reviews and poor performance.  Here are the most common mistakes to avoid if you want your shopping app to be a success.

2020 is here and we would like first of all to wish you a happy new year from the GoodBarber team. We wish all the best for your app building adventures ! In December, we worked on the opening of the Add-ons Store for our Shopping Apps. As for GoodBarber Classic, the add-ons store is a library of additional features available for you to add or not to your back office. 3 add-ons are already available in the Shopping Apps catalog: Products import/ Export: manage your product catalog in a record time thanks to the import/ export via .csv file.  Google AMP: Increase the visibility of your products and improve your users' experience on your PWA White Label: remove all mention of GoodBarber in your back office. 

Happy New Year from all of us at GoodBarber.  All our best wishes for 2020 :) Pace e Salute!  

You’ve been asking for it and we listened. The new Products Import / Export Add-On is now available the add-on catalog in your back office. With this new feature you can manage your product catalog in a record time. Once the Add-On installed, you will be able to import /export an unlimited number of products, in one click, from a single .csv file.    

2019 has been quite the year! We’ve accomplished a great deal.  From new releases to reaching new milestones, this year has been rich in events and celebrations  

If you are reading this article, chances are you already know that Mobile is no longer a trend in eCommerce but an accepted standard in the online shopping journey. And while most retailers have invested in mobile responsive website, quite a few still wonder if they need a Shopping App.  Let’s see what are the pros and cons of each platform and how you can use them for your business.

Free shipping is one of the greatest marketing tools available to an online shop. It can motivate customers to buy more or give them an incentive to buy right away. This option has been around for so long that shoppers have begun to expect free shipping to be available almost on any online shops. According to a survey, 90% of people said that having an order ship for free is the biggest incentive to add more to their cart. Offering free shipping, whenever possible, has now become a necessity for online retailers.

It has been several weeks since GoodBarber Shopping Apps was published and many of you have been testing it! This month, we decided to focus on the publication of a very useful tool in the creation of your shopping app: the publication of My GoodBarber Shop. This app allows you to test the native version of your shop, directly on your smartphone before starting the publication process. A precious tool allowing you to preview what your clients will experience once they have downloaded your app. You can find the instructions on how to install My GoodBarber Shop in your back office ;) You can find below a summary of the developments and updates made during November, 2019

These 10 high-impact tips will show you how to generate more traffic to your online shop and boost your sales.

GoodBarber and WMaker services were disrupted on the 28th of November due to an electrical incident. This incident occurred on the general power supply of a rack located in one of the datacenters that hosts part of our technical infrastructure. The service was temporarily interrupted, and partially degraded when it was restarted, but no data was lost.  It has now been more than 24 hours since the services have been working perfectly and normally. It is now the time for explanations, assessments and lessons learned, which we share with you in this note.

What is SEO? SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. Simply put, it’s increasing the likelihood to drive more unpaid traffic from search engines, which results in attracting visitors who are genuinely interested in the products your offer Having good or favorable SEO means that your Progressive Web App comes up as one of the first results returned by the search engines when someone types the keywords you're aiming to be positioned around.  How does it work? When search engines turn up results, they are based on 2 elements : - Indexing - Algorithms  To make up their index, search engines use indexation robots. These robots (bots) browse the web and collect information about the websites visited (content, links, activity, etc.).  Information saved in the index is then used by algorithms. For each request, they calculate and return the list of the most pertinent sites. There are many settings taken into account in judging the level of pertinence. Certain ones are of a technical nature, others are editorial, and some are related to various links that link sites together.  When optimizing SEO for your Progressive Web App, there are 3 aspects to consider : technical, editorial and link building 

The GoodBarber regulars are already familiar with the My GoodBarber app which allows them to test their app before publishing it.  My GoodBarber Shopping App is now available too.  With my GoodBarber Shopping App you can preview on your phone all the Shopping apps you created with GoodBarber.  Note: to use My GoodBarber Shopping App, you need to have at least one active project on www.goodbarber.com

You could not miss it, this month of October was marked by big news: the launch of GoodBarber Shopping App, the first app builder dedicated to the creation of Shopping Apps.  After months of development, we are proud to present you today a very complete product with solid foundations. GoodBarber Shopping App is already at the level expected of an eCommerce platform. But as you already know, our product is constantly evolving and you will be able to follow all the updates and improvements we will bring to this product.  With this new product you will note a change in our monthly rendez vous: it will no longer be split by platform but by application type GoodBarber Shopping Apps & GoodBarber Classic. You will be able to easily find the updates or bug fixes that concern you with tags indicating the platform concerned.  You can find below a summary of the developments and updates made during October, 2019

No matter if you already have your online shop for some time or if you are just starting your ecommerce adventure with your GoodBarber Shopping App– you won’t succeed unless you can attract clients to your app. The way you present your products is crucial, because if it’s not appealing clients will simply click away. You want to spend time to create high converting product pages.   With GoodBarber Shopping App you will benefit from all the tools necessary to optimize your product page. 

Discover how to customize the design of an app created using our app builder in 7 easy steps. Watch our video tutorial to understand the major steps of our design wizard.

Discover the 5 reasons why you should start creating your Shopping App today.

Today, we are launching GoodBarber Shopping App, the premier App Builder 100% dedicated to the creation of eCommerce apps.  Mobile sales statistics are setting new records every year..  When you shop, it's from your smartphone. For those born with the Internet, this is the norm. For others, it's amazing.. except when the user experience is not up to par.  We have all had disappointing shopping experiences on our mobile phones: the need to login again, poor display, long and tedious checkout process, a lot of data to enter on a small keyboard, etc. When the user experience is so discouraging, we give up and head for a merchant who allows us to shop easily.   GoodBarber Shopping App was born from our desire to equip all e-merchants with the technology that makes mobile shopping fun and powerful.