How to win back your lost Black Friday and Cyber Monday customers with abandoned cart emails?
Written by Marie Pireddu on
Black Friday and Cyber Monday are right around the corner. These two shopping extravaganzas regularly bring record numbers. Black Friday raked in $8.9 billion in 2021 , while Cyber Monday hit $10.7 billion, according to data from Adobe Analytics, with Cyber Monday claiming the top spot when it comes to e-commerce spending.
With your GoodBarber eCommerce app, you are well-equipped to make this weekend a success. If you’re still looking for some tips to optimize your strategy for these special sales, you can our tips in this article .
However, as you may know, abandoned carts will still be numerous. Indeed, cart abandonment is a prevalent issue for eCommerce businesses. According to SalesCycle, The shopping cart abandonment for Black Friday 2021 was 76.63%. As for Cyber Monday 2021, the rate was 80.25%.
But no worries, you can easily win back customers thanks to abandoned cart emails and/or push notifications.
What is an abandoned cart email or push notification?
GoodBarber offers an "Abandoned Cart" extension . It allows you to send manually send a dedicated email or push notifications to the client. The message templates associated with these actions are of course customizable.
How to use the "Abandoned order" extension?
In your app back office, go to Settings > Shop settings > emails templates and push templates. From there, you will be able to customize your emails. Enter the object of your email, give a title and add the content. Finally, customize your call-to-action. Several tokens are provided to display shop or user info or logo in your templates.
For more details on this extension, you can refer to this article.
7 best abandoned cart emails strategies to get these customers back
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Use a no-code automation platform to automatically send your carefully crafted recovery push notifications and/or emails.
GoodBarber offers two extensions for automation: Zapier and Make (formerly Integromat). You can, for example, create a zap that will automatically send a push notification every time there is a new abandoned order.
The perfect complement to the Abandoned Order extension is the Cart Reminder extension . With this extension, when a client returns to your app and their cart contains items from a previous visit, a popup is displayed allowing them to directly access the checkout.