GoodBarber x AppsFlyer: simplified integration for advanced marketing measurement

Dec 12, 2024 3 min read

GoodBarber now lets you connect your AppsFlyer account directly to your app. This integration gives you an additional way of measuring and analyzing the performance of your marketing campaigns.

Mobile Measurement Partners (MMPs), like AppsFlyer, are ideal tools for tracking the impact of your advertising campaigns and optimizing your marketing investments. With the integration of AppsFlyer, GoodBarber offers you an advanced solution to maximize the success of your campaigns while simplifying their management.

What is an MMP? Why AppsFlyer?

What is a Mobile Measurement Partner (MMP)?
A Mobile Measurement Partner (MMP) is a solution designed to help you measure and analyze the impact of your marketing campaigns. In concrete terms, an MMP collects data on users' interactions with your advertising campaigns and links them to actions carried out in your app, such as downloads, purchases or engagement.

This process, known as attribution, lets you know precisely which advertising channels generated the best results. By centralizing and analyzing this data, an MMP gives you a clear view of your campaigns' performance and helps you optimize your marketing investments. So you can focus your efforts on the most effective channels and maximize the results of your advertising spend.

AppsFlyer: a market leader
AppsFlyer is one of the most widely used MMPs in the mobile industry. Thanks to its technology, AppsFlyer offers in-depth analytical data and high-quality marketing attribution. Its flagship features include :
- Measurement of installs and conversions.
- Performance analysis by advertising channel.

With this integration, AppsFlyer becomes an additional asset for all GoodBarber users wishing to maximize the ROI of their advertising campaigns to drive traffic to their app.

Integration of the AppsFlyer SDK into GoodBarber

Our engineers have integrated the AppsFlyer SDK directly into GoodBarber's iOS and Android platforms. This means we've already done everything we can to make your use of AppsFlyer as effortless as possible. To activate the AppsFlyer extension, simply connect your AppsFlyer account to your GoodBarber app via the back office.

The AppsFlyer SDK automatically collects key events related to the use of your app. In concrete terms, certain actions performed by your users, such as downloading the app or purchasing a product, are recorded and sent to your AppsFlyer account.

For example, if a user downloads your app after clicking on an ad, this event is detected and associated with the advertising campaign that generated it. Similarly, if you have an eCommerce app, a purchase made by a user is recorded as a key event, enabling this conversion to be linked to the advertising source that motivated it.

All this data is available in your AppsFlyer account, giving you a detailed view of the performance of your campaigns and the behavior of your users. This enables you to make informed decisions to optimize your marketing strategy.

Activate the AppsFlyer extension and optimize your marketing campaigns

Don't wait any longer to activate the AppsFlyer extension and take full advantage of your app's marketing potential. Go straight to your back office to connect your AppsFlyer account and start measuring, analyzing and optimizing your campaigns like never before.

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