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DISCOVERIncrease your visibility in the App Store with integrated events.
Written by Paul-François Simoni on
In-App Events offer a way to promote your events in the App Store, whether they're major updates, temporary features or exclusive experiences. This new feature from Apple allows you to attract new users, engage your existing audience and reconnect with old users. Your events get maximum exposure by appearing in search results, on your product page and in the Today and Apps tabs.
To find out more about In-App Events and how to implement them, read the official article .
To find out more about In-App Events and how to implement them, read the official article .
Boost the visibility of your events with immersive maps from the App Store
From iOS 15 and iPadOS 15, your integrated events appear directly on the App Store in the form of attractive cards containing images or videos, a name and a short description. Clicking on a card takes users to a dedicated page offering an immersive experience with additional details and the option to share the event via Messages or social networks. They can also receive notifications when the event starts. If your app isn't installed, users can download it directly from the map or event page, and be redirected to the appropriate location in the app. These events appear on your product page, in search results, and in personalised or editorial recommendations in the Today and Apps tabs, maximising their visibility and impact.
Make your In-App Events shine with marketing strategies
Boost the visibility of your In-App Events in the App Store with effective marketing campaigns. Use channels such as email, social networks or advertising to generate interest and encourage engagement. Consider including a direct link to your event details page to allow users to find out more and download your app if they haven't already.
You can also submit your event to the App Store global editorial team for consideration. The App Store regularly highlights new products, major updates, exclusive events, or cultural and seasonal moments, giving your content greater visibility.
In-App Events are an essential solution for maximising the visibility of your content, engaging your audience and attracting new users. We strongly recommend that you adopt this feature to turn your events into real growth drivers on the App Store.
You can also submit your event to the App Store global editorial team for consideration. The App Store regularly highlights new products, major updates, exclusive events, or cultural and seasonal moments, giving your content greater visibility.
In-App Events are an essential solution for maximising the visibility of your content, engaging your audience and attracting new users. We strongly recommend that you adopt this feature to turn your events into real growth drivers on the App Store.