Friday Talk: Ad Networks

Written by on Friday, August 23rd 2013

Hello GoodBarbers,

Today Méryl introduces you: Jeff, our web developer. 
He's going to give you some information about ad networks.

What's an ad network?

An ad network is a company that links advertisers who want to display their ads, to publishers who are ok to display ads next to their contents.
Publishers don't need to look for ads, the ad network does it for them.
Therefore the publishers can just focus on the traffic for their app.

How can you integrate an ad in your app?

Friday Talk: Ad Networks
Users just have to put their publisher ID in the Backoffice:
section audience > monetization > External service.
And just leave the rest to Goodbarber! We fetch the required informations and display ads for you.

How can users know how much they will earn?

In GoodBarber, we allow you to change your ad networks as you wish. So its up to you if you want to test them all and see what network makes you earn more money than another one.

Is there a difference between ad networks?

Each ad network is specialized in a certain audience type.
That's why GoodBarber offers so many choices.

There are 2 big categories of ad networks:
- the first one is the Premium type used essentially for websites with a big audience
- and the second one is the "general public" type used by a wide range of small publishers

In the Monetization section I can find a strategy tab, can you explain to me what is it?

Friday Talk: Ad Networks
We allow our customers to make a strategy that is to say a list, a kind of priority order to optimize the ad displaying on their app.
Users can list ad networks they integrated in their app at first.
If the first ad network of the list doesn't provide an ad, then GoodBarber will immediately call the second one and so on until an ad is displayed on the app.

Something you want to ad?

Friday Talk: Ad Networks
Yes, with GoodBarber you can upload your own banner and splash screen with our internal tool. And that is for users who don't have an account in an ad network. So GoodBarber can display your ads for you.

See ya GoodBarbers and have a good week-end :)

Enter your email address