Gamification: A useful tool for your content marketing strategy
Written on Monday 5 May 2014
Gamification is officially part of the set of marketing tools that every business should use to develop its marketing strategy. It is the concept of applying game-design thinking to non-game application to make them more fun and engaging. I’m sure that if you use even only social networks you know what I’m talking about.
I spend so much time on internet and in the past months I found that many more brands are embracing a gamification strategy to engage their users and promote their products. The modality depends a lot on the brand, the platform chosen to gamify and type of gamification.
We can actually divide gamification into two big families: The first one is more visual and is closer to a real game, with levels, scores and social competition. It usually implies the development of a dedicated app or website and a higher investment.