Of course reaching these numbers can be unimaginable. I know, and you are right!
Here we are talking about the giants of the web. But we are also talking about a new world.
A world where having a smartphone is the norm, not an exception.
A world where people want and need to be informed, and want to know more in every moment and everywhere.
I think you don’t need a study to know that mobile data is the present and the future. You already know that, I’m sure!
What you need to think about is how to take advantage of it, for your communication and for your business.
At university I studied advertisement and I remember this sentence: “Television advertisement is powerful because it can enter in the houses of consumers”
Smartphone devices are so much more powerful then a television because they are constantly with your users, in and out of their homes.