The Growth of Mobile Apps: What Do Statistics Say?
Written by GoodBarber Team on
Studies show that 88% of mobile time is spent on apps. They’ve become a natural part of our mobile phone usage. We download and use apps for everything – from tracking our sleep to ordering a meal for delivery. We use them at home and at work, on the streets, during commutes, even while eating or lying in bed. Essentially, apps have become an extension of ourselves.
This sounds promising if you’ve built an app or you’re planning to develop one. But to be successful in the space, you need to have thorough knowledge and understanding of the mobile apps landscape. A greater perspective will provide valuable insights to help you plan and create apps that people will download and use.
Are you ready? Let’s explore what statistics say!
Mobile apps have significantly grown over the past few years. And the multi-billion dollar industry isn’t showing signs of slowing down any time soon.
Mobile App Downloads
Mobile App Usage
Mobile App Revenue
Statistics show that the growth of mobile apps in terms of revenue has also been tremendous.
From $97.7 billion in 2014, the industry has consistently increased every year. In 2020, the mobile app space closed at $581.9 billion in revenue. It’s projected to continue climbing — generating an estimated $693 billion in 2021, $808.7 billion in 2022, and $935 billion by 2023.
It’s also worth noting that a significant portion of the mobile app revenue comes from video platforms as this type of content continues to rise in popularity and use. In fact, four out of five non-gaming apps with the highest consumer spend are video apps — Netflix, Tencent Video, IQIYI, and YouTube.
Additionally, mobile gaming is on track to record $120 billion in consumer spending by the end of 2021. In the first half of the year, global consumer spend has already reached close to $45 billion.
This could mean that if you’re potentially looking to get into the space, it’s about time to plan and execute your mobile app development.
App Store vs Google Play
Popular Apps and Categories
While Google owns most of the available mobile apps in the market, Facebook-owned applications rank as the most downloaded and used.
A 2020 report shows that Messenger, Facebook, WhatsApp, TikTok, and Instagram are the most downloaded mobile apps for iOS and Android combined. Similarly, WhatsApp, Facebook, Messenger, WeChat, and Instagram have the highest monthly active users (in that order).
This closely aligns with the finding that smartphone users spend 50% of their mobile app usage on social media and communication apps. Following this, entertainment and video apps like TikTok, Netflix, and YouTube account for 21% of total usage time.
Additionally, among the most popular app categories (in terms of downloads, usage, and consumer spend) are mobile gaming apps, health and fitness apps, education and finance apps, and tools.
The Key Takeaway
The growth of mobile apps has been pivotal in the past decade. And as a significant part of our daily lives, it will continue to be big in the years to come. As statistics show, mobile downloads, uses, consumer spending, and revenue indicate that we are trending upward.
Now that you understand the growth of mobile apps, are you ready to join the movement? Build your app with GoodBarber today.