Bien Pensado - The Latest Marketing Resources: Anytime, Anywhere

Bien Pensado is a company that provides marketing resources for SMEs. We specialize in creating useful and practical content for small businesses, independent professionals and entrepreneurs.

Allow all people who follow us on social networks and on our website to have all the information in one place with an easy access. They do not need to have a computer at hand to access our information, so they can enjoy it at their smartphones while doing other activities. It's always a good time to learn marketing.

We want people to consume our information at different moments and other formats, so we linked not our blog but audios, videos and social networks so we can provide a better experience to our communities.

Our main indicator is the number of openings of the application. Initially give it a strong promotion so our readers can download it, and then keep them interested in checking our marketing content through the app. The idea is that our readers can make good use of their time while doing something else. We want them to remember that they can learn about marketing from Bien Pensado at anytime, anywhere.

Because we constantly generate information and if people can access it, we will always have brand presence. We want them to think of us as their main source of marketing for SMEs.

Our readers can check our information more often. Not only when they are in front of a computer, but throughout the day, at different times and circumstances. In other words, we aim to increase the number of contacts or touchpoints with our brand. That increases loyalty. The frequency generates familiarity, familiarity generates confidence, and confidence generates sales.

The ability to adjust the predesigned templates according to the type of information we want to share. For us, aesthetics and looking very professional is critical and is reflected on every customer experience. We love about GoodBarber, not only because it is effective, but aesthetically impeccable.

They should think about developing their own app. Being present at people’s smartphones creates a much more intimate relationship, and that's a huge advantage over the competition. It means literally be in the pocket of the audience. There is nothing more intimate than that.