Hitek: high-tech and geek news for the rest of us
Written by Jerome Granados on
What is hitek and who are your readers?
With more than 3 millions visitors per month, and a Facebook community of 75.000 members, Hitek is a news hub where you can find various and useful geeky information: high-tech, product reviews, weird gadgets, science, pop culture, movies, comics and video games.
What's your primary goal with your mobile app?
In our industry, the competition is fierce and having a app that can receive push notifications is a real advantage. It allows you to be the first to inform the community about high-tech news.
We were also extremely delighted to find that loyalty increased thanks to the app. Engagement increased as well. There are twice more page views in the app than in the website.
What advice would you give to someone who wants to succeed with his app?
Do not forget that the app is only a tool. Your content must be outstanding. Good quality and genuine content are key.
What is the feature you like the most in your GoodBarber app?
We love the ability to update the app without re-submitting a binary to the stores. It allows us to adapt the look and feel of the app thru the year (chrismas, sales, worldwide events, ...)