Native Advertising in Your App
Written by Jerome Granados on
What are Native Ads?
Native Ads in My App?
Don't Fool Your Audience
Now, doesn't it defeat the very purpose of native advertising? For starters, a marketing campaign is an actual success only when you can deliver advertisers with real, qualified traffic, and not artificially generated traffic. Traffic that stems from mislead readers ultimately generates fewer leads. Furthermore, you take the risk of harming the reputation of your content and loosing your readers' trust as they realize that they're being led on. If you don't want to lose on all fronts, don't undermine your content and your app's value, make sponsored content subtle but clearly identifiable.
It's after all your job as a publisher and also that of the brand you'll be partnering with to produce great incentives. It's in both of your interests to provide great ads. As long as your editorial content and a brand's identity are a good match, native ads won't be a traffic deterrent. If you focus on user experience and delete annoying from your advertising strategy you'll see how native ads can pay off.
Provide Value, Reap the Rewards
With native ads and a native mobile app, you have the best of both worlds. And it also works the other way around. To monetize your business, when looking for an app concept, don't be afraid to target a niche. If your app is centered on one specific topic and you come across as an expert publishing content on this subject, advertisers will be quick to contact you if they want to reach the people that follow you.