Agency Spotlight: The Success Story of Reformed Media
Written by Alexandra Soroka on Friday, September 2nd 2016
Can you tell us a little about your agency, Reformed Media, and how it began?
After branding myself as Reformed Media I began focusing in on a niche market. Church website development in itself is a very broad market, which is why I focused in further on Reformed and Presbyterian churches. It wasn’t until the end of 2015 that I began researching the possibility of having mobile apps as part of my media services.
2016 in a way is Reformed Media’s unveiling. I formalized my design, services, pricing, promotional materials and began attending events where I can connect with leaders and decisions makers.
How did you learn to run your business?
What’s the smartest thing you did in your first year?
Invest in GoodBarber. Being known as a web service, which offers a real mobile solution, has opened the door to speak with ministries that I wouldn’t have been able to if I merely offered websites.
What has been your biggest challenge as an agency?
Every business has its unique challenges. For mine, working with committees is the biggest challenge. Most of the organizations I want to service need to take it to committee to review it and vote on it based on the year's budget. I only have the opportunity to speak with one of the people on the committee normally.
Pricing can also be a challenge. Many organizations I want to reach out to have small budgets. I try to make these tools available to smaller ministries at affordable prices, but I need to be able to pay for my costs and have enough to make a profit to live on and advance the work.
In addition, I am not a salesman so I really step outside of my comfort zone when it comes to cold-contacting people. I think this is why going to events is my best way to promote my products. I am not a salesman, but I am a bit of a people person. I like to make friends which seems to open the door to trust and possibly sales.
What do you believe are the most important qualities of a successful agency?
Care for clients
Vision and mission
Quality service and product
What makes a great app in your opinion?
For example, I invite you to check out the Bible Presbyterian Church app (available for iOS and Android)!
Tell us a little about yourself!
After soul searching, listening to advice from trusted advisors, and examining my strengths and abilities I saw that I could do a greater work by merging the two together. By doing this I am able to focused on partnering with churches and ministries from the Reformed Tradition to help them develop their outreach efforts.