How to grow your app's user base?

There are many ways to encourage people to share... if you give them the appropriate tools. On each page of your app, determine if it holds something valuable to be shared. If it's the case, provide sharing buttons at least. CTAs are also great to drive engagement, use them to encourage social media sharing! If you are a publisher or blogger, it can be as effortless as finishing your articles with a question mark. A simple yet efficient trick of the trade.

Sharing obviously starts with your content, the better your articles, photos, videos, the more likely they'll be shared, leading to more traffic, a virtuous circle. You can also enable a section in your app dedicated to user feedback, ask for app ratings and recommendations on the Stores.

Now's the time to leverage your web presence, outside of your app! Promote your app on your profile in social networks, and above all, on your website. Create a landing page or an article to introduce your audience to your beautiful app. This will allow you to use the power of SEO. If you manage to get your app featured on other websites, even better! Don't forget to provide the download links for both stores. 

Another thing that works well, creating a widget and adding it on your website, to showcase your app on relevant pages, along with download buttons. In your GoodBarber back office, go to Audience > Promote, to discover the many options available to spread the word about your app (widget, buttons, QR code, and more).

Try to know who is using your app. Making sure you have access to this very precious information should be decisive when choosing your app building solution. With GoodBarber, you do have access to statistics, directly from the back office of your beautiful app, as well as the possibility to connect external statistics tools such as Google Analytics or Flurry. Use these options to know your users.

In the users list provided in your back office Users > My users > List, you can visualize most recent logins, sign ups and also discover how your users behave inside your app. Do they share content, or do they only read it? What's more, you can even know how many followers they have on Twitter and Facebook. Insight you can use to identify potential influencers interested in your app, and turn them into ambassadors.

Being recommended by someone who has great authority, or even by a friend, is certain to generate results. People are more likely to follow a recommendation from a person of trust. To put it simply: don't overlook the power of good old word of mouth!