Loyalty card: how to pick a validation process
Written by Isabella Leland on Tuesday, June 28th 2016
With our platform, integrating a Loyalty Card into your app is just one click away. However, even though the set up is intuitive, you might be wondering how to introduce a loyalty program to your clients in the most relevant way. Obviously, usage of a loyalty card varies from one business to the next. We hope that the examples we’ve listed below will help you find the inspiration you need to craft a loyalty program which will make your business enter a new dimension.
- A client completes a purchase and a QR code is scanned
- A client performs a manual check-in
- or, after a social media sharing action of a designated URL.
Let’s take a closer look at the different processes and which businesses they best apply to, shall we?
The QR code
On the practical side, you can print a ready-made QR code right from your back office, or choose to create yours from scratch. Of course, you can also choose to display the QR code inside your establishment, at the reach of your clients, next to the register for instance, so that you won't have to produce it every single time. Also, don’t forget to come up with an attractive flyer to promote your loyalty program to your customers.
(*) NB: there is a 1 hour delay before another QR code scan can be completed
The more fluent the experience, the more chances your loyalty program will generate enrollment. In the event of a concert for instance, it’s easy to imagine that the attendee will want to reach the inside of the venue quickly, to ensure the best seats in the house. For more flexibility, the option to check-in once they are properly seated and waiting for the concert to begin is definitely more user friendly. What's more, to manage your program through and through, you can monitor the amount of time to elapse between 2 manual check-ins, in minutes or days.
Social media sharing
But if your community is nascent, don’t turn your back on this option just yet. If you set up the right incentives to trigger engagement it can work wonders. Our advice? Don’t overlook the gift offered to users once all the points on the loyalty card are collected. If the prize is rewarding enough, it can be the perfect motivation for users to spread the word on social media ;) (*)
In the end, a well thought out loyalty program might just be what you need to build a community around your app and beyond. It’s the new word of mouth!
(*) NB: there is a 1 hour delay between 2 validations through social media sharing
Try it for yourself, install our Loyalty Card Add-On now!