Whether it’s an editorial app, a news app, an independent media outlet, a corporate app, an internal wiki, or an online store, content is always at the heart of the project.
Static pages, articles, news updates, explanatory texts, product sheets, descriptions…
Even a so-called “static” app requires regular adjustments to remain clear and relevant.

For editorial apps and news apps, the pace is often intense.
Publishing almost daily, keeping up with current events, and producing content quickly without losing editorial consistency requires time, organization, and steady focus.
The blank page and last-minute proofreading are part of everyday life.

In e-commerce, product descriptions must inform, reassure, and inspire desire.
In a wiki or documentation app, the challenge is more about pedagogy and long-term clarity.

In every case, one reality stands out: producing high-quality content takes time.

The AI Assistant supports the app owner in this ongoing work.
It operates exclusively on the creation side, helping to write, rephrase, or improve existing content, without ever interacting with end users.

For example, it can help draft a news article more quickly, rework last-minute content, enrich a product description, harmonize tone across the entire app, or translate existing texts.
A discreet yet valuable editorial support to help maintain momentum, even when schedules overflow.

Note: The RAG Chatbot is reserved for content apps and is not supported for commerce apps.

Once the content is in place, another question quickly arises: how can you help users find the right information without asking them to browse through the entire app?

In a content-rich app, traditional navigation quickly shows its limits. Everyone searches differently, and no one wants to play hide-and-seek with information.

The RAG Chatbot (Retrieval-Augmented Generation) lets you create true AI assistants capable of answering users’ questions exclusively based on your own content.
No generic answers.
No approximate information.

The AI relies on what you have published in your app, retrieves the relevant information, puts it into context, and delivers it as a clear and reliable response.

One key aspect of this feature: you can create multiple AI assistants within a single app. Each one can be tailored to specific use cases, whether editorial content, practical information, or guidance through a specific user journey.

RAG is the foundation of application intelligence. The layer that turns all your content-driven apps into a truly useful assistance system for your users.

An app’s visual identity immediately shapes how users perceive it.
And yet, choosing colors can quickly become a sticking point. Too many options, difficulty visualizing the result, fear of making the wrong choice…

The result: the project moves forward, but the color palette remains “to be validated.”

Genius Palette offers ready-to-use color combinations designed specifically for digital and mobile use.
It doesn’t replace an artistic direction, but it simplifies decision-making and helps you move forward faster with a coherent visual foundation.
It feels almost magical.

Not every situation requires an AI strictly based on your own content.
Sometimes, users need to explore a topic, ask broader questions, or interact in a more open-ended way.

The ChatGPT extension, integrated directly into the app and designed for end users, adds this extra dimension.
It’s not meant to retrieve specific information from your app, but to offer a complementary AI experience that is more open and flexible.

A simple way to enrich the user experience and go beyond traditional navigation.

The artificial intelligence features offered by GoodBarber address clearly distinct use cases. From content creation to intelligent assistance, from visual consistency to enhancing the user experience.

AI tools designed to integrate naturally into your app and evolve with your real needs, without ever overdoing it.