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Click & Collect

Click and collect is a retail service where customers buy or reserve products online and pick them up at a physical store. It combines the convenience of online ordering with the immediacy of an in-store visit.

Why it matters

For the customer, click and collect means no shipping fees and no waiting for a carrier. For the retailer, it does something e-commerce alone cannot: it brings buyers into the store, where additional purchases happen, and it uses existing stock and staff instead of a logistics chain. For local businesses, it is often the most profitable way to sell online.

How it works

The customer orders through the app or website and chooses pickup instead of delivery. The store receives the order, prepares it, and notifies the customer when it is ready, often with a pickup time slot. At the store, the customer identifies the order, usually with an order number or confirmation screen, and leaves with the products. Variants exist, from prepaid orders to simple reservations paid on site.

How GoodBarber relates to this

GoodBarber eCommerce apps support click and collect alongside delivery: customers choose how they get their order at checkout, and you manage preparation and notifications from the back office. See eCommerce apps and local delivery apps for the full picture.

Frequently asked questions

Is click and collect free for the customer?
Almost always, and that is a large part of its appeal: no shipping fees on either side. Some retailers add a small preparation fee for very fast pickup, but free collection remains the norm.
Is click and collect the same thing as BOPIS?
Yes. BOPIS, buy online, pick up in store, is the American name for the same service. Reserve and collect is the variant where the customer pays at the store instead of online.

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Related terms