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DISCOVERWhy it matters
Unlike email or social media, a push notification reaches the user without an algorithm or an inbox in between. Used well, it is the strongest retention lever an app owner controls: it brings users back for new content, an order update, or an offer. Used carelessly, it is also the fastest way to get uninstalled, which is why targeting and timing matter more than volume.
How it works
When a user installs an app and accepts notifications, the device registers with the platform's delivery service: APNs on iOS, FCM on Android. To send a message, the app's server hands the payload to that service, which delivers it to the device. Notifications can be sent to everyone, scheduled in advance, targeted to segments, or triggered automatically by an event such as an abandoned cart. A notification can carry a deep link, so tapping it opens a precise screen inside the app rather than the home page.
How GoodBarber relates to this
Push notifications are a core feature of GoodBarber native apps. You write and send them from the back office, schedule them, target user segments, or automate them, and every notification can deep-link to a specific piece of content or product. See the Extension Store for what ships with your app.
Frequently asked questions
- Do push notifications work when the app is closed?
- Yes. Delivery is handled by the operating system, not by the app itself, so a notification reaches the device even if the app has not been opened for weeks. That is precisely what makes push the reference re-engagement channel.
- Do users have to opt in to receive push notifications?
- Yes. iOS has always required an explicit opt-in, and recent Android versions do too. This is a feature, not a constraint: an audience that said yes is an audience that wants to hear from you.